How to Advertise Your Ebook Like a Pro
A while ago, a company posted on a Kindle Publishing Facebook group that they had an incredibly popular eBook website and were offering paid advertisement spots for self-publishers. They even claimed that you would sell “thousands of copies” by advertising with them. However, using a little Kindlepreneur magic, I quickly found that there was no way they were worth your time or your money.
Sadly, the Internet is filled with these scams. There are too many professional looking websites out there claiming that for a little bit of money they will generate boat loads of sales for your book. But how can you verify that they are worth your time or more importantly, worth your money?
After all, every Kindlepreneur should hope to increase the amount of publicity their book gets, right? Now, I am not saying that you shouldn’t advertise your ebook…quite the contrary. But before you invest anything into a particular website, here are a couple of things you can do to make sure you get the best bang for your buck!
In this article, you will learn about:
- How to find out the amount of traffic any website gets
- How to find out the demographics of those that visit a site
- How to decipher whether or not a site is worth the advertising fee
Using this technique, you should save yourself a lot of time and money…which is nice.
The Right Kind of Book Marketing
In order to maximize your sales, you need traffic and the right kind of traffic. Here are two questions we need to answer before we can agree or disagree to invest in advertisement on a particular website:
Does the site get traffic?
Without traffic, also known as visitors, you will have no viewers. Without viewers, you will get no sales. Basically, you will be dumping money down the drain. Not exactly a successful marketing strategy.
Does the website attract YOUR kind of customers?
You can’t sell a military book in a World Peace book site…well, unless you are going for a ‘Shock and Aww” campaign 😉
But what good is 10,000 visitors if you are showing them what they don’t want?
Visitors do not necessarily equate to a sales. I would much rather have 100 genuine visitors that are interested in my product, then 10,000 random people.
So, now that you know what you should be looking for, let’s do a step-by-step walk through on how you can answer these two very critical questions and decide whether or not you should advertise on a particular site.I would much rather have 100 targeted visitors than 10,000 random people.Click To Tweet
For the purposes of an example, I am going to use the site: Booksonline.directory
WARNING: Don't go to that website though. They will request to access your facebook account and if they do, they will start posting on your behalf.
If this happens to be your site, then feel free to comment and if you can prove that I am wrong, then I will be more than happy to change the information. However, I am sure you won’t be able to.
Can such a website sell that many of your books?
Let's find out!
For this, we are going to take a peak behind the curtain and see what the Wizard is up to.
First, go to SEMRush.com. This excellent resource is a SEO specialist’s dream and with a premium membership, you get HUNDREDs of awesome features. But for the purpose of our quest, you only need a free subscription.
In the example below, you can see that the traffic is SOOO small that it doesn’t even register it.
A paid subscription would provide the exact numbers, but for the purposes of a free subscription, if SEMRush.com says it’s negligible, then guess what? So are their sales.
Boo! In the great words of Obi-Wan Kenobi, “these are not the droids you are looking for.”
IMPORTANT: SEMRush isn't perfect and their depiction of how much traffic a website gets is usually on the low side. A rule of thumb is to multiply SEMRush's number by 10-14 so as to get a more accurate number. Remember, this just gives you a good representation and can help you to figure out comparatively who gets more traffic.
What if I were to tell you that through a couple of clicks you can find out exactly what type of people go to a particular website?
Thanks to people being logged into Google accounts when they search the internet or other data that follows them, Google is actually able to keep record of a person's personal information. Big Brother G is Watching!
Luckily, there is a site that will tell you this data for free.
It can help you to figure out who is going to that particular website before you start trying to buy advertisement space. Sure the site looks good, but does it have MY market going to it?
So to figure out what kind of market goes to a particular site, go to: http://Quantcast.com
Here you will enter the site’s URL.
Because we proved that Booksonline.directory has no traffic, it wouldn’t be a good example for site demographics.
Therefore, we will check out a big time site like Goodreads.
If you scroll down to the middle of the page, you will see the section called US Demographics.
Here, you can see that the majority of visitors to Goodreads are females between the ages of 18-34, that have a college and Graduate level of education and are predominately Caucasian.
Please don’t send hate mail over this statement…I am only reading the shown statistics and am not being racist or bigoted.
IMPORTANT NOTE: The above picture is of the mobile users. Make sure you check both. In this case, the only thing that is different between mobile visits and desktop visits is that there is a higher amount of Asians visiting through a desktop computer, then there were on mobile.
As you can see, using the free version of Quantcast, you can now find out who typically goes to a website. If you know your market’s demographics, then make sure the site you advertise on is a good fit.
Case Study Using Food Delivery Services
Say you're looking to advertise your book on easy cooking for bachelors. A great potential website to show your book on would FoodDeliveryGuru.com. Why?
In this case, people would be looking for Food Delivery services because for one particular reason, they want something easy and aren't willing to cook their own meal. Sound like a good fit for the book?
So, using the steps outlined above, we could easily see that there are a couple of articles that would be perfect for advertising our book on. The Ubereats and Postmates article shows a lot of life and wouldn't be too mainstream – thus not costing us a lot in getting ads space. You could also do the same for the DoorDash and Grubhub article. With that one, it gets a bit more traffic and could potentially cost a bit more to advertise on.
But, at least using the steps described above, you know whether or not those particular articles get enough foodie traffic to be worth paying for.
Where to Go From Here
No longer do you need to blindly apply for advertisement.
Use the two above methods and figure out whether or not a site gets traffic and the right traffic.
However, you can also use the above information in other useful ways: Compare the data of two potential sites and use this information when negotiating the price. “Hey, your asking double what this site is asking, but you get about the same traffic.”
That oughta help your negotiating position.
Use the second step above and figure out where your target market is going. You don’t have to advertise there, you can just interact with them on that platform.
For more information on how to find your target marketing, I would recommend reading up on your advanced Google skills. You'll be surprised what else Google can do.
There are many other ways you can use the above steps, but the most important one is that you don’t spend money you don’t have to.
Furthermore, make sure that when you do, you get your ad showing on the right websites and social media to the people who matter…your target market.
Hey Guys, I’m Dave and when I am not sipping tea with princesses or chasing the Boogey man out of closets, I’m a Kindlepreneur and digital marketing nut – it’s my career, hobby, and passion.