Everyone knows how to use Google. Just click, type, and the Google will most likely take you in the general direction of where you want to go. But do you know about the Advanced Google Search Tactics?
When we do a search, the Google algorithm tries to find what we are looking for, however, this can be a crazy spread of information.
More importantly, as authors, we strive to find places and opportunities where our target market readers are hanging out. You may have a specific request like “forum for sci fi nerds that love the book Starship Troopers” or “Guest post opportunity on a website that is for Harry Potter fans.”
If you type those two phrases into Google, you won't find what you are looking for. You'll find major websites that are either about just “sci-fi forums” or “Starship Troopers movie” or “Harry Potter Movies,” etc… You'll have to dig forever to find exactly what you are looking for.
But it turns out that there are ways to give Google a little more information so that they see:
“Hey Google, using your advanced features, only show me sites with forums, that are also only about sci-fi and have a huge amount of chatter about a book called “Starship Troopers.”
Then that way, Google will only bring up sites that meet ALL of those criteria and not just everything that might deal with one of those things. Using the advanced Google tactics, if Google can't find something that has all of it, they won't show you anything…how about them apples?
So, to help you get started on understanding Google's advanced search techniques and reach your audience, I am going to show you exactly how you can find these specific posts, articles or websites that will allow you as an author to engage with your readers without having to weed through the ‘other stuff.'
Need a guest post opportunity for your goblin book? No problem.
Looking for specific forums or forum threads that discuss the intricacies of dating a zombie? Piece of cake…or arm.
Stay tuned as I reveal to you how you can use notations and Boolean equations to find the most specific data on the internet and how you as an author can use that to your advantage!
IMPORTANT NOTE: For these tricks to work right, you NEED to use Google Chrome or Internet Explorer. Firefox does not abide by these parameters and dances to its' own beat.
Google ADVANCED SEARCH TERM PARAMETERS:
Remember that Google is an algorithm. It uses the search parameters you place into the search box and based on its calculations, it provides a list of what it thinks are the best results.
Type in “Bakerville estranged rabid rabbits” and you will find lots of sites about either Bakerville, estranged somethings, rabies, or rabbits…and maybe a combination of some of those – if they exist. However, if you are only looking for something that includes ALL of those terms, then you are out of luck using the normal Google search method.
For something that specific, we will need to turn to the Advanced Google Search methods.
By placing particular words or notations around or in your search term, you can give Google more specific stipulations. “Hey Google! Don’t waste my time with all of that other stuff, just give me what I want!”
Before we get into search parameters and Boolean equations, let’s discuss some simple parts that will help your searches immediately.
SIMPLE GOOGLE Advanced SEARCH NOTATIONS:
“–” : By placing quotation marks around a specific word or words, you are telling Google that you only want it to find that EXACT word. Example: If your exact word is “apple” then Google will not show “apples” because it isn’t exact.
Allintitle: — : An “Allintitle” tells Google that you want a specific word or words to be in the title of the post. If that phrase or word is not in the post’s title, then Google will not show it to you no matter what. Example: If you type in:
AllinTitle: “Facebook for Authors”
You will see that the results are full of posts that have the exact words “Facebook for Authors” somewhere in the title of the webpage.
This is SUPER awesome for your research purposes and market engagement. In many cases, super niche websites do not have the SEO prowess to get Google to rank them above all the others for that statement. By using the “Allintitle” search parameter, you can now find super targeted information that wouldn’t normally show up on the first page of google for that same search term.
Check out what the search results are if I type in the same search but without the quotations and without the Allintitle: Not as sexy, is it?
Site: — : Using this in your search method means that you want Google to search only the pages on a particular site. So, for example, say you wanted to search https://kindlepreneur.com for every time I mentioned “Target Market”, then you would write:
Site:Kindlepreneur.com + “Target Market”
This will tell Google that they should only search on my site and present to you every page that I had the exact words “Target Market” on it and no other variation of the word or statement in this case.
This is extremely useful when you are trying to search for something specific on a particular site. The best use of this is when you want to find EVERY mention of a particular word on a forum or forum threads that deals with a particular subject.
Now that you have the foundation to Advanced Google searches, let’s talk about Boolean equations!
THE BOOLEAN SEARCH
The Boole-what? A Boolean search equation is an Internet marketer’s best friend and hopefully after reading this, it will be yours too!
This equation is a set of stipulations by which Google will abide. In general, it is more of a “give me this AND that” type statement. So, the idea in a Boolean search statement is that we tell Google that we want “this” AND “that” and if the result doesn’t have “this” AND “that” then don’t show it to us. Pretty simple right?
The good news is that in the “site:” example above, we used a Boolean equation by adding the + “Target Market” to the “site:Kindlepreneur.com.” But, lets dig in a little more so that you can see the full power of the Boolean Power.
WHY IS THIS POWERFUL AND HOW CAN AUTHORS USE IT BETTER
Imagine you are a Romance novelist that focuses on paranormal romance – like Rebecca Patrick Howard — and you are looking for opportunities to brand yourself, find new readers and learn more about your market.
You could always just type “Romance Paranormal books” into the search box, and then receive a plethora of books, amazon pages, advertisements, videos and other e-market sites. But this doesn’t really help.
Instead, I would recommend a Boolean search statement to help find specifically what you are looking for. The Boolean would help you to find websites or posts that have the exact words “Romance” AND “books” AND “paranormal” AND whatever else you are specific looking for. If it doesn’t have all of these words, then Google won’t show it to you. Neat huh?
That’s what I call a real time saver.
HEY! WANT MY LIST OF TOP Google Advanced SEARCH TERMS FOR AUTHORS?
Best Search Terms for Forums:
“forum” + “keyword”
allintitle:forum + keyword
Best Research Terms:
Definitive Guide + keyword
ultimate guide + keyword
step by step + keyword
Best Guest Post Terms:
allintitle:resources + keyword
write for us + “keyword”
keyword + “guest author”
keyword + “suggest resource”
(if you want site specific) site:website.com + “Guest Post”
“inurl:keyword” + “guest post”Best Podcast Terms:
Best Podcast Terms:
Allintitle:podcast + keyword
“podcast” + “keyword”
“guest speaker” + “Keyword”
“guest” + “podcast” + “keyword”
“inurl:keyword” + “podcast”
Advanced Search Parameters Conclusion
As you can see, combining the power of Boolean equations to that of specific search parameters, you can REALLY dig down and find exactly what you are looking for. Adding a couple of these together you and will no longer waste your time searching in vain for something that doesn’t naturally rise to the top of Google.
I hope you can see how crazy awesome this game changer is. If not or you have any questions (because I know this article was a little too techy) you can always schedule a 15 minute Skype session with me and we can chat.