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Author Website Background Checks: Learn from Your Competitors

Having an author website or a website for your book can be a powerful tool in getting traffic, sales, and legitimacy.

However, how do you get people to go to your website?

Better yet, how are all the other successful writers getting people to their websites?

Well, I’ve got just the tool to tell you exactly that. It will help you find out whether or not someone’s website is successful, and what they are doing to get those buyers to their site.

Best part is, it does everything we need for free!

In this article, You’ll Learn:

  • How to do a website background check
  • Learn if your competitors are successful with their website
  • Other advanced tricks with this tool

Website Background Checks

Believe it or not, but there really are websites out there that will tell you some incredible data about other sites.

We hardcore SEO’ers would use these services to figure out how other websites are ranking and whether or not a niche site idea was worth going after – oh SEO.

However, for us authors, we’re going to use one of these free services to check other websites to glean some SUPER important marketing tactics and figure out how other authors are finding success.

Sounds like fun, right?

I Introduce Similar Web

To unlock the power of Similar Web, all you have to do is copy and paste a URL onto the front page search box of Similar Web. That’s right…you don’t even have to signup, cough up your email address, or pay a dime.

SimilarWeb-high-resJust place the URL of the site you are interested in into that bad boy and be prepared to learn the following about that site:

  • How many visitors per month it gets
  • Basic demographics of those visitors
  • If they pay for advertisement and where
  • Do they get organic traffic – Google searches
  • Are other websites sending them traffic and who

Pretty powerful knowledge, huh?

Understanding Similar Web’s Results

All the numbers and graphs are worthless unless you know what they mean and how to apply them.

So check out the video below as I take you through the results you’d get if you were to put Kindlepreneur.com in Similar Web. This way, I can tell you where the information is correct and where it’s a little off.

Want more videos like this? Then click HERE to subscribe to my YouTube channel
As you can see, you can get a LOT of information off of another website and this is the kind of information that will help you decide the best course of action with your site and your marketing strategy.

Pretty nice, right?

Other Uses for Authors

But this tool isn’t just for checking a competitor's site. It can have a LOT more uses depending on your marketing tactics as an author:

Guest Posting: If you are thinking about guest posting for someone’s site, you can place their URL in this tool and see if they actually get traffic. You don’t want waste your time and energy writing an epic article for someone and have no one read it. So, use Similar Web to figure out whether or not that site is worth writing for. Also, you can use the demographics information to better figure out who the target market is – write for the audience and use their language.

Advertisement: There are LOTS of sites that say they will promote your book to their fans…for a price. Most of the time this is a farce. They really don’t have fans…they just want your money. So, before you spend any money on their “promotions”, put their website through Similar Web and make sure they really are getting traffic before you drop a dime.

Research and Strategy: If you are trying to research whether or not you want to enter a niche, then figure out whether or not others in your niche have found success.


As you can see, Similar Web is an incredible tool that will help you figure out where other authors are finding success – or not.

It’s simple to use, and the information is invaluable.

So, have fun, and test it out. And in the comments let us know what you find.


“Gain insight from Kindlepreneur on how you can optimize marketing for your books."
- Kindle Direct Publishing

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11 thoughts on “Author Website Background Checks: Learn from Your Competitors

  1. Jaime D. Buckley

    Appreciate the tool, Dave, but I find it has some serious glitches…that, or I’m doing something wrong.

    I entered my own website and got nothing. Showed 100% traffic comes from Germany. ZERO traffic from USA, Canada…I’ve been around for 12+ years, yet I wasn’t in their database? Hmmm.

    So I decided to take it a step further, and connected my Google Analytics account to their database. Ya know, GIVE it the information and see how it uses it–but no, it still showed the wrong/seriously incomplete data.

    I can believe there might be numerous reasons for lacking data–even if I have presence all over the web…but when you FEED it the info, from a trusted source (Google Analytics) and it STILL comes out completely distorted? It creates full doubt in the accuracy about any information it would provide about anyone else.

    That being said, appreciate the gesture of the tool—but I’ll recommend everyone take it with a grain of salt (just like anything else). Needs some serious work.

    1. Dave Chesson

      Yup, and that’s why I used my own website in the video. It allowed me to show how the differences between what was being shown by the Similar Web and the reality (and some mental math I use to then correct other website information). Not sure why it was so off by using your own Analytics data, though – very strange. But regardless, as a free tool, it does a great job of showing relative popularity. You can, with certainty, see that one site does have greater traffic and popularity over another. The exact numbers? Well, that’s not going to be perfect.

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