Press releases can be a great way to shine a light on you, as an author, and your books. They can have a lot of value, but, as our guest Dan Janal points out, you have to manage your expectations. You may not sell a lot of books by merely writing and sending a…Read More
Many fiction writers may use a short story as a content upgrade for those signing up for their mailing lists, but using a method I call the Kobayashi Maru tactic makes that reader magnet even more appealing.
W.H. Lock and Jim Heskett both used reader magnets and found that they not only turned their readers into email list subscribers, but also turned them into true fans. W.H. Lock used the Kobayashi Maru Tactic for his email list, while Jim Heskett actually gave his readers exclusive access to another book in the series.Read More
Facebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one may be right for you. Amazon…Read More
Authors have more opportunities to make money from their books aside from just selling them. In this episode I talk about creating services and merchandise in addition to your book that readers can purchase as a means for additional income.
Gundi Gabrielle is an expert at turning books into even more profit-generating businesses. We look at examples of authors who took their book idea and made something even more.Read More
Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Coffee and Marketing episode, Brian Meeks will walk us through three major points to understand when it comes to AMS ads:
Don’t trust the AMS ads reporting system, trust the keywords KDP Rocket gives you, and more keywords is better (even misspellings).Read More
Joanna and I might seem like competitors but in this medium, there really isn’t such a thing as competition. Just because somebody writes in the same niche as you, don’t look at them as a competitor. Instead, network with them, combine forces, email one another. You can work together to grow. It goes…Read More
In this episode we’re going to talk about how authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines that propel them to super sales heights like USA Today Bestseller and even NYT bestselling status.Read More