Marketing Strategy

Episode 39: Book Press Releases and Do they Work?

book press releases dan janal

                                           Press releases can be a great way to shine a light on you, as an author, and your books. They can have a lot of value, but, as our guest Dan Janal points out, you have to manage your expectations. You may not sell a lot of books by merely writing and sending a…

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Episode 34: Best Ways to get Fiction readers turned into Subscribers

34 wh lock jim heskett feat image

Many fiction writers may use a short story as a content upgrade for those signing up for their mailing lists, but using a method I call the Kobayashi Maru tactic makes that reader magnet even more appealing.

W.H. Lock and Jim Heskett both used reader magnets and found that they not only turned their readers into email list subscribers, but also turned them into true fans. W.H. Lock used the Kobayashi Maru Tactic for his email list, while Jim Heskett actually gave his readers exclusive access to another book in the series.

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Episode 29: Ways to Make More Money with Your Book

E29 make more money with book

Authors have more opportunities to make money from their books aside from just selling them. In this episode I talk about creating services and merchandise in addition to your book that readers can purchase as a means for additional income.

Gundi Gabrielle is an expert at turning books into even more profit-generating businesses. We look at examples of authors who took their book idea and made something even more.

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Episode 27: Marketers & Coffee: Getting the Most out of AMS Ads with Brian Meeks

e27 getting the most out of ams ads brian meeks

Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Coffee and Marketing episode, Brian Meeks will walk us through three major points to understand when it comes to AMS ads:

Don’t trust the AMS ads reporting system, trust the keywords KDP Rocket gives you, and more keywords is better (even misspellings).

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Episode 23: Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn

lessons learned publising and marketing with Joanna Penn

                                             Joanna and I might seem like competitors but in this medium, there really isn’t such a thing as competition. Just because somebody writes in the same niche as you, don’t look at them as a competitor. Instead, network with them, combine forces, email one another. You can work together to grow. It goes…

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