Marketing Strategy

Episode 52: Amazon Link Anatomy and Why We Need to Understand It

e52 amazon link anatomy jesse lakes

We’ve talked about the importance of the URL used for your book on Amazon in past episodes. It’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work. There are two Kindlepreneur articles about the anatomy of your Amazon link and how certain URLs may be damaging to your reviews.

Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for users to click, which then opens the Amazon store for their country. He talks about the URL Amazon prefers to market your book and why it’s important not to try tweak the link.

Read More

Episode 51: The Cold Hard Truth About Book Marketing Services

e51 book marketing services

                                           If you’re worried about marketing your book and are looking into getting a book marketing service, I advise you to proceed with caution. There are some that will work fine with your book, however many will take any book and put it through a conveyor-belt like process for marketing your book. This is something…

Read More

Episode 46: Social Media for Authors – Big Mistakes Many Make

featured image bm046 social media for authors

Using social media to sell your books seems like a given. And we’re not talking about Facebook ads in this episode. We’re talking about real strategies to get your books in front of your target audience using your Facebook page or group. These tips can also be applied to other social media platforms, such as Instagram or Twitter, in some cases.

Our guest this week is Allison Garcia, who found that by changing the content she was posting and her thought process for marketing, her book sales began to increase to more people outside of her circle of friends and family.

Read More

Episode 39: Book Press Releases and Do they Work?

book press releases dan janal

                                           Press releases can be a great way to shine a light on you, as an author, and your books. They can have a lot of value, but, as our guest Dan Janal points out, you have to manage your expectations. You may not sell a lot of books by merely writing and sending a…

Read More

Episode 34: Best Ways to get Fiction readers turned into Subscribers

34 wh lock jim heskett feat image

Many fiction writers may use a short story as a content upgrade for those signing up for their mailing lists, but using a method I call the Kobayashi Maru tactic makes that reader magnet even more appealing.

W.H. Lock and Jim Heskett both used reader magnets and found that they not only turned their readers into email list subscribers, but also turned them into true fans. W.H. Lock used the Kobayashi Maru Tactic for his email list, while Jim Heskett actually gave his readers exclusive access to another book in the series.

Read More

Episode 29: Ways to Make More Money with Your Book

E29 make more money with book

Authors have more opportunities to make money from their books aside from just selling them. In this episode I talk about creating services and merchandise in addition to your book that readers can purchase as a means for additional income.

Gundi Gabrielle is an expert at turning books into even more profit-generating businesses. We look at examples of authors who took their book idea and made something even more.

Read More

Episode 27: Marketers & Coffee: Getting the Most out of AMS Ads with Brian Meeks

e27 getting the most out of ams ads brian meeks

Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Coffee and Marketing episode, Brian Meeks will walk us through three major points to understand when it comes to AMS ads:

Don’t trust the AMS ads reporting system, trust the keywords KDP Rocket gives you, and more keywords is better (even misspellings).

Read More

Episode 23: Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn

lessons learned publising and marketing with Joanna Penn

                                             Joanna and I might seem like competitors but in this medium, there really isn’t such a thing as competition. Just because somebody writes in the same niche as you, don’t look at them as a competitor. Instead, network with them, combine forces, email one another. You can work together to grow. It goes…

Read More