Platform Building

The Ultimate Guide to Goodreads for Authors

goodreads-for-authors

Do you know just how influential the power of social media is today? From presidential politics to reviewing the latest in Star Wars headcanon, it seems there is a place for social media in all aspects of life. But what about for authors and writing? That answer exists and lies soundly within a platform called…

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Episode 60: Marketers & Coffee: Facebook Pages for Authors

featured image e60 facebook pages for authors

                                           Like it or not, Facebook is a mighty platform for exposure. As an author, familiarizing yourself with Facebook can come in handy, especially as a way for your readers to follow you and stay updated on your books. But many of us want to keep our personal and business lives separate, which is why…

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Episode 48: Marketers & Coffee – Author Conferences

craig martelle book conferences e48

                                           You may not see yourself as an outgoing person, but that’s no reason not to go to an author conference, believe it or not. For this session of Marketers & Coffee, I brought on Craig Martelle who runs the Facebook group 20Booksto5k, and he also is behind the 20BookstoVegas conference, which is going to…

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Episode 41: Marketers & Coffee: Audiobooks and Should Authors Sell Them?

e41 audiobooks and marketing derek doepker

Audible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible’s incentive of offering two free books when readers sign up, it’s also become increasingly popular. Having and audiobook version of your book can be a great way to gain more readers, as well as add a little bit more credibility to your book.

Derek Doepker has been turning his nonfiction books into audiobooks for three years and has seen their growth as a result. I brought him on today for a Marketers & Coffee session to talk a little bit about some options authors have for adding audiobook versions of their books.

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Episode 37: How Writing Books has Affected our Lives and Others

e37 book marketing Emeka Ossai

Emeka Ossai and I discuss what writing and our books have done for us that are necessarily about making money. They’ve opened doors for us and created opportunities.

Emeka is known for his YouTube channel, which has a lot of videos about Kindle self publishing, as well as personal growth and creating a passive income. When he published his first book published in 2016, he found he was able to create some extra income for him and his family.

For more information, visit the show notes at http://kindlepreneur.com/e37

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Episode 33: Best ways to get Nonfiction readers turned into Subscribers

e33 turn readers into subscribers

                                           While your book is providing your readers with value, going above and beyond for them by offering what’s known as a “content upgrade” can turn them from readers to loyal fans. A content upgrade can be something like a companion PDF, eBook, video, or even course readers can get by signing up for your…

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Episode 28: How to Choose a Pen Name

E28 How to Choose a Pen Name

There are a number of reasons to use a pen name for your writing, including anonymity, separating an author’s personal and professional worlds, choosing something easier to pronounce, protection, or as a marketing technique.
When an author plans to pick a pen name, consider creating the author name with the reader’s perceptions and their ability to remember it in mind.

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Episode 21: Start Your Author Email List ASAP

amy murphy start email list asap

We all know marketing our book is important on social media, but are you using an email list to help your book sales? Many authors, including myself, say one of their biggest regrets is not starting an email list sooner.

Our case study in this episode is Amy Murphy, an award-winning sci-fi novelist, who started off with basically no email list, but successfully grew her list and will share some tips she used to not only increase her book sales, but also get feedback and reviews. Her tips will help authors find success with their book sales, and who may not have time to cultivate and grow a list by themselves, as well.

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