A book title isn’t just something that an author should come up with willy-nilly. To come up with an effective title that will help sell your book, research and testing is needed. As much as you may think the title will just come to you, I can tell you from experience with publishing companies…Read More
Derek Murphy continues our discussion on book cover design. We’ve both made the mistake of trying to make our book covers stand out, but many designers will tell you that a cliche book cover may do really well because it’s what the audience wants and lets them know what the book will be about right away.
Derek has spent plenty of time reviewing what kinds of covers work better to convey what the book is about. This translates into more clicks on an ad with a cover that is intriguing to them.Read More
We’ve talked about the importance of the URL used for your book on Amazon in past episodes. It’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work. There are two Kindlepreneur articles about the anatomy of your Amazon link and how certain URLs may be damaging to your reviews.
Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for users to click, which then opens the Amazon store for their country. He talks about the URL Amazon prefers to market your book and why it’s important not to try tweak the link.Read More
If you’re worried about marketing your book and are looking into getting a book marketing service, I advise you to proceed with caution. There are some that will work fine with your book, however many will take any book and put it through a conveyor-belt like process for marketing your book. This is something…Read More
Inspired by a guest post on Kindlepreneur, I invited two authors on today’s podcast to discuss creating hardcover versions of their books to sell on Amazon. The two platforms for doing so we’re looking at are Lulu and IngramSpark. Both have pros and cons we’ll discuss on the show, but depending on your niche,…Read More
Fiverr is an online marketplace people can find creative talent and services, many times for as little as $5. If you’re an author with limited resources, using someone from Fiverr to design your book cover may sound like an appealing option. But there are also a lot of creative people offering services on Fiverr…Read More
You may not see yourself as an outgoing person, but that’s no reason not to go to an author conference, believe it or not. For this session of Marketers & Coffee, I brought on Craig Martelle who runs the Facebook group 20Booksto5k, and he also is behind the 20BookstoVegas conference, which is going to…Read More
When Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing chapters, and added a better ending. He also added a…Read More
Using social media to sell your books seems like a given. And we’re not talking about Facebook ads in this episode. We’re talking about real strategies to get your books in front of your target audience using your Facebook page or group. These tips can also be applied to other social media platforms, such as Instagram or Twitter, in some cases.
Our guest this week is Allison Garcia, who found that by changing the content she was posting and her thought process for marketing, her book sales began to increase to more people outside of her circle of friends and family.Read More
Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not.
Caitlin Pyle is a proofreader for books and teaches others to become proofreaders. Not only has proofreading become her full-time job, but it has also helped her and her proofreading students make connections to other authors.Read More