Having your book nominated for or winning an award is a wonderful opportunity for any author. While you might have high hopes of increased book sales following the accolade, those sales may not come quite so easily. In today’s episode, author Amy Murphy talks about her experience having her books nominated for the 2016…Read More
Facebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one may be right for you. Amazon…Read More
A common question from authors is about pricing their books. There are five major things to take into consideration when setting your price: Competition analysis; Analysis of KU and Kindle Direct prices; Target Demographic; Future Book Sales; and Launch Prices.
Patrick King is the guest for this episode, and he’s had first-hand experiences testing prices and seeing what sticks.Read More
Authors have more opportunities to make money from their books aside from just selling them. In this episode I talk about creating services and merchandise in addition to your book that readers can purchase as a means for additional income.
Gundi Gabrielle is an expert at turning books into even more profit-generating businesses. We look at examples of authors who took their book idea and made something even more.Read More
There are a number of reasons to use a pen name for your writing, including anonymity, separating an author’s personal and professional worlds, choosing something easier to pronounce, protection, or as a marketing technique.
When an author plans to pick a pen name, consider creating the author name with the reader’s perceptions and their ability to remember it in mind.
Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Coffee and Marketing episode, Brian Meeks will walk us through three major points to understand when it comes to AMS ads:
Don’t trust the AMS ads reporting system, trust the keywords KDP Rocket gives you, and more keywords is better (even misspellings).Read More
While the adage “Don’t judge a book by it’s cover” may be true, it’s no secret that many people shopping for books don’t take that advice. A book cover is more important than you might think. You could be the greatest author and your book could be phenomenal, but if your cover doesn’t grab a reader’s attention and give them insight into what your book is about, they won’t necessarily buy it.
We’ve had Sasscer Hill on a previous show to talk about how she revived older books to increase sales and she talked about changing her cover design. In this episode, we dive a bit deeper into what she did to change her covers.Read More
The first time I put my book on Amazon, I didn’t think to put much time into writing the description because I didn’t think it was very important, but when Amazon came out with Amazon Marketing Services, the importance became more apparent. I could see when people saw the cover and title on…Read More
Joanna and I might seem like competitors but in this medium, there really isn’t such a thing as competition. Just because somebody writes in the same niche as you, don’t look at them as a competitor. Instead, network with them, combine forces, email one another. You can work together to grow. It goes…Read More