Mastering Amazon for Authors

Everything You Need to Self-Publish and Sell Books on Amazon

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Who is this course for?

  • Any author who wants to master publishing, marketing, and advertising a book on Amazon.

What you’ll learn

  • Convert more sales when readers see your book on Amazon.
  • Secure more customer reviews that persuade readers to buy.
  • Self-publish e-books and paperbacks for free with Amazon KDP.
  • Buy affordable Amazon ads that drive readers to your books.
  • Get on a Top 100 List and let Amazon do the marketing for you.
  • Build your author email list using Amazon's huge audience.

About the course

Did you know that Amazon sells 50% of all print books and over 70% of all e-books in America? Their dominance continues to grow as competitors, such as Barnes & Noble, continue to struggle. Put simply, if you don’t know how to publish a book and promote it to readers on Amazon, then your sales and author dreams will suffer.

Fully updated for 2021, Mastering Amazon for Authors is the premiere online course designed to help you maximize book sales at the world’s largest retailer.…

Did you know that Amazon sells 50% of all print books and over 70% of all e-books in America? Their dominance continues to grow as competitors, such as Barnes & Noble, continue to struggle. Put simply, if you don’t know how to publish a book and promote it to readers on Amazon, then your sales and author dreams will suffer.

Fully updated for 2021, Mastering Amazon for Authors is the premiere online course designed to help you maximize book sales at the world’s largest retailer. Enjoy 19 self-guided videos that provide in-depth instruction for beginning and experienced authors. Learn inside secrets from Rob Eagar, a successful indie author and one of the most accomplished book marketing experts in America. Rob will show you how to:

• Convert more sales when readers see your book on Amazon
• Secure more persuasive customer reviews for free
• Get your books noticed on Amazon’s huge website
• Build your author email list using Amazon’s massive audience
• Create inexpensive Amazon ads that drive readers to your books
• Self-publish e-books and paperbacks for free using Amazon KDP

This course takes you behind-the-scenes into Amazon’s system. Plus, there are numerous time-saving downloads, checklists, and cheat sheets included. Even better, Rob is always available to answer questions and help you make rapid progress.

Join over 450 authors who have taken this course, and discover how to self-publish any type of fiction or nonfiction book. Learn how to create effective Amazon ads and boost your sales, no matter your genre or experience level. Purchase Mastering Amazon for Authors today – and put the world’s largest retailer to work for your book!

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Course Content

7.5 Hours of video content broken into 19 sessions
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Lesson Name & What’s Included
Module 1: Amazon Marketing Techniques
Session 1 - Master Your Book Detail Page
(36:15)
Welcome to the course! In this opening session, you will learn why your book’s Amazon detail page is vital to your success. You will also see excellent fiction and non-fiction examples to follow. In addition, you will discover the seven elements you must display in order to persuade readers to purchase your book.
Did you know that customer reviews are crucial to closing the book sale? Readers look at comments from their peers to help decide if a book is worth buying. Lots of positive reviews act like digital word of mouth to convince skeptical shoppers. In this session, you will learn four ways to get more customer reviews for free. This session includes a bonus download, “Email Scripts to Ask Your Book Launch Team for Amazon Reviews.”
After surveying over 500 authors, the #1 concern was: “How do I get my books noticed on Amazon’s huge website?” This session alleviates that fear by 4 ways to get your book noticed on Amazon using methods that are free and inexpensive.
The Amazon Author Central Account is free. Yet, it’s one of the most under-utilized tools by authors. In this session, you will learn why every author should create a free Author Central Account, how to setup and complete your account, and review all of the helpful features and data that Amazon provides. This session includes a bonus download: “The Amazon Author Central Checklist.”
The Amazon Author Central Account is free. Yet, it’s one of the most under-utilized tools by authors. In this session, you will learn why every author should create a free Author Central Account, how to setup and complete your account, and review all of the helpful features and data that Amazon provides. This session includes a bonus download: “The Amazon Author Central Checklist.”
This session clears up the confusion about Amazon’s sales rankings and what it means to be #1 in a specific category. You will learn how to identify the Amazon Sales Ranking for your book, how to estimate actual book sales based on your ranking, and even how to use the Sales Ranking to assist your marketing efforts.
For some authors, this session by itself is worth buying the course. You will discover how to grow your author email list for free using Amazon’s huge audience of readers. Learn the concept a “Bait Book” and watch step-by-step demonstrations of fiction and non-fiction examples. After you complete this session, you’ll know how to drive Amazon readers directly to your email list for FREE! This session includes a bonus download: “The Amazon Bait Book Checklist.”
Session 1 - Overview: Self-publishing with KDP
(26:59)
Thinking about self-publishing? Learn why Amazon’s KDP (Kindle Direct Publishing) service is the best option available. This session will take you inside the KDP system and show to how to create an account and provide an overview of the author dashboard with all of the exciting features that Amazon offers.
Learn how to use Microsoft Word to self-publish a basic e-book for sale on Amazon. This session includes manuscript formatting tips, cover formatting tips, and even provides links to find a good book cover designer. It’s easy to publish with Amazon!
This session includes a tutorial of Amazon’s KDP system that explains how to upload your e-book manuscript and cover art into Amazon KDP. You will learn how to enter your book’s marketing details, preview your e-book layout, set the price, and determine your royalty. In addition, a complete discussion about the pros and cons of Amazon’s KDP Select program is included.
When it comes to self-publishing a paperback book, there are five key decisions you must navigate. This session provides another video tutorials that explains how to upload your paperback manuscript into KDP, set a price, determine your royalty payments, and includes helpful links for distribution and formatting options. Learn how to create a beautiful-looking paperback to show the world!
Session 1 - Amazon Ads Overview
(23:08)
In this session, we move into the world of Amazon’s powerful advertising system. You will learn the unique benefits of buying Amazon ads, see examples of where they appear, the 3 available types of Amazon ads, and how to set realistic expectations with your advertising budget. Next, you’ll learn step-by-step how to create ads.
This session explains the reasons to create a Sponsored Product Ad and provides a real-time demonstration of how to use the popular “automatic targeting” feature. This session includes a bonus download: “How to Use Amazon’s Advanced Bidding Options.”
This session takes Sponsored Product Ads a step further by showing how to use three “manual targeting” options, keywords, products, and categories, to get your book in front of the right readers. These manual targeting features offer an amazing amount of control to place your ads in the best places for success.
Lockscreen Ads are new and unique, because they enable you to promote your book to readers who use Kindle e-reader devices and Fire tablets. If you write fiction, you should consider this advertising option, and this session shows how to do it right.
Want to guarantee that your book is viewed first by Amazon shoppers? Then, you will love the power of Sponsored Brand Ads. They’re not cheap, but they’re effective. This session provides another video tutorial that explains step-by-step how to create an ad from scratch to boost your book sales.
In this session, you’ll get an inside look at the Amazon advertising dashboard and learn how to interpret the data that is provided. Once you’ve watched this tutorial, you’ll be able to quickly decipher how your ads are performing and identify any adjustments that need to be made. This session includes a bonus download: “Amazon Ad Terms Glossary and Guidelines.”
One of the secrets to make an ad campaign more profitable is to tell Amazon where not to show your ad. This ability is accomplished by employing a special feature called “Negative Keywords.” This session provides a complete understanding of negative keywords, how to identify them, and where to use them within your ads.
Last, but not least, the course concludes by explaining how to properly scale your ads if you want to increase your advertising budget. The rule of thumb to spending more money with Amazon is counterintuitive. So, this session clears up the confusion and explains how to generate a long-term profit using Amazon’s advertising system.

Instructor

Rob Eagar is one of the most accomplished book marketing experts in America. He has made a six-figure living as a successful indie author, coached over 800 authors of all genres, and helped both fiction and nonfiction books hit the New York Times bestseller list. Rob is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is also the top marketing instructor for Writer's Digest. Get three free e-books to jumpstart your book sales at www.RobEagar.com

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One thought on “Mastering Amazon for Authors

  1. Ron Oliver

    While the course was okay, it wasn’t a lifetime subscription. The subscription was for a limited time. In my case, not long after I finished the course, an updated version was offered, but not without again paying the fee. I questioned that practice and he was somewhat hostile in return. I believe we worked through that, but not the requirement to pay to see the updated version.

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