Welcome to the
Book Marketing Show
I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry as they provide a case study to each episode's lesson.
Listen, Learn, and Sell More Books!
Welcome to the
Book Marketing Show
Listen, Learn, and Sell More Books!
I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry.
Lots of folks describe their idea or technique as a "game-changer". The Book Marketing Show isn't about playing games. Anyone can be a player; we want *our* listeners to be *winners*. My guests and I will help you discover the strategies successful self-pubbing insiders use. Come let us show you each week how to define your *own* game, where you can enjoy the same rewards and success we do.
Episode 44: Book Cover Font Secrets You Need to Know
The font you use on your book cover plays a big part in the success of your book and how well your cover resonates with your target market. And one of the major elements to consider when designing your book cover is your font choice. It can be tempting to put a lot of emphasis on using a fancy font with lots of elements to make the title, subtitle and/or author name pop on a cover, but there’s a fine line between awesome and cheesy.
Derek Murphy, who helps writers with publishing and book marketing, is our guest on today’s episode to talk about what you should be thinking about when picking fonts and designing the title, subtitle and author name on your book cover.
Episode 43: How to AB Test Your Book Title, Cover, and Description
Before releasing your book to Amazon, it’s important to test your book cover, title and description. Even if you think you have the best cover, tile or description, you may be surprised to find out that what you think is great may not work in the market or for potential readers who happen to…
Episode 42: My Keywords Aren’t Working and How to Fix that!
The reasons why your keywords might not be working, and ways you can assess what words are working and which ones might not. This will also help in not only attracting the right readers to your book, but also in your packaging of the book, itself.
Episode 41: Marketers & Coffee: Audiobooks and Should Authors Sell Them?
Audible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible’s incentive of offering two free books when readers sign up, it’s also become increasingly popular. Having and audiobook version of your book can be a great way to gain more readers, as well as add a little bit more credibility to your book.
Derek Doepker has been turning his nonfiction books into audiobooks for three years and has seen their growth as a result. I brought him on today for a Marketers & Coffee session to talk a little bit about some options authors have for adding audiobook versions of their books.
Episode 40: Marketers & Coffee: How Does Amazon Handle Book Reviews?
Once a month, I like to sit down with authors or someone who’s an authority on a certain subject and chat about their area of expertise in what we call Marketers & Coffee. On this episode, we talk about the Amazon review process. Now, as you’ve learned from previous episodes, you can’t pay for Amazon reviews, and we dive a little deeper into how we think Amazon looks for fake reviews or reviews that were gotten in ways that go against Amazon’s policies.
Craig Tuch, the owner of Hidden Gems Books, joins me for today’s episode. While you can’t pay for reviews, Hidden Gems works within the rules of Amazon to help authors get reviews using specific email lists to send Advance Review Copies to those interested in reading them.
Episode 39: Book Press Releases and Do they Work?
Press releases can be a great way to shine a light on you, as an author, and your books. They can have a lot of value, but, as our guest Dan Janal points out, you have to manage your expectations. You may not sell a lot of books by merely writing and sending a…
Episode 38: New Book Market Playster and What Authors Need to Know
Playster is a growing subscription-based service that allows you to download unlimited music, movies, books, audiobooks and games for a monthly fee. For customers, it’s a great deal and it means you don’t have to worry about credits or paying extra like with Audible for audiobooks. While it’s good for the consumer, it’s also great for authors, as well.
Our guest this week is Kevin Tumlinson from Draft2Digital who talks about the benefits of making books available on Playster, as well as assuaging any fears authors might have about not getting paid for their work.
Episode 37: How Writing Books has Affected our Lives and Others
Emeka Ossai and I discuss what writing and our books have done for us that are necessarily about making money. They’ve opened doors for us and created opportunities.
Emeka is known for his YouTube channel, which has a lot of videos about Kindle self publishing, as well as personal growth and creating a passive income. When he published his first book published in 2016, he found he was able to create some extra income for him and his family.
For more information, visit the show notes at http://kindlepreneur.com/e37
Episode 36: Amazon Book Review Policies – Can We Give a Book for Free for Reviews?
We all know reviews can be instrumental in giving our books some clout when it comes to people on Amazon browsing and looking to see what others thought. One question that causes some confusion among authors is, Can I give copies of my book away for free in exchange for a review? And the answer is yes, but also no. Amazon has specific rules regarding how authors can get fair reviews from readers.
This episode, I talk to Craig Tuch, the owner of Hidden Gems Books, which is a review site. While you can’t pay for reviews, Hidden Gems works within the rules of Amazon to help authors get reviews using specific email lists to send Advance Review Copies (ARCs) to those interested in reading them.
Episode 35: How to Sell More on Book Markets other than Amazon
Amazon may seem like the be-all-end-all when it comes to book sales, but there are a number of other markets and new ones emerging that can benefit your book sales. Spreading your books to these markets can help you not only make money with your book, but also help increase reader familiarity with your name and books.
Today’s guest, Tracy Cooper-Posey, has had her books listed on a number of different sites, as well as her own website, and encourages authors to focus their marketing efforts on getting their books on as many platforms as they can. She talks about some of her favorite platforms and ways you can increase sales on them.