Welcome to the

Book Marketing Show

I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry as they provide a case study to each episode's lesson.

Listen, Learn, and Sell More Books!

Welcome to the

Book Marketing Show

Listen, Learn, and Sell More Books!

I'm Dave the Kindlepreneur, and this podcast is where I'll share the best   tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry.

Lots of folks describe their idea or technique as a "game-changer". The Book Marketing Show isn't about playing games. Anyone can be a player; we want *our* listeners to be *winners*. My guests and I will help you discover the strategies successful self-pubbing insiders use. Come let us show you each week how to define your *own* game, where you can enjoy the same rewards and success we do.

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EpisodeCase StudyTitleCategoryPopularity
64
Book Launch to Consistent Sales (Case Study)
How to launch a book to set it on a path for consistent sales and opportunities
RelaunchNew
63
Marketers & Coffee: Publishing Companies & Deals with Anna David
How to determine if self-publishing is a better deal for your books than a publishing company
Publishing ProcessNew
62
Best Writing Tools for Authors
The 3 most common writing tools for authors: Microsoft Word, Google Docs, and Scrivener
Writing Processlllllllll
61
What Publishing Companies Are Really Like (Insider Story)
The 4 ways authors can leverage publishing companies and how you can pitch to them
Publishing Processlllllllll
60
Marketers & Coffee: Facebook Pages for Authors
How to market your books on Facebook without breaking the rules or sounding “salesy”
Platform Buildingllllllll
58
Reviving a Dead Book (Case Study #4)
How failing forward and learning from your mistakes can help revive a dead book
Relaunchllllllll
59
How to Get Paid Writing Other People’s Books
How to actually make money writing books for others as a ghost writer
Author Servicesllllllll
57
How to Make a Children’s Book
What to look out for when writing your first children’s book
Publishing Processllllllll
56
Using AMS Ads to Increase Your Sales (a Case Study)
How using my free AMS course and KDP software helped Michael Knight sell more books
Marketing Strategyllllllll
55
Book Price Hack that will Make You More Money
A little-known way to get higher royalties, even though your book may sell for a lower price
Publishing Processlllllll
54
Creatively Smart Ways to Come Up With Your Book Title
How to use market data to come up with a title that grabs the attention of potential readers
Publishing Processlllllll
53
Marketers & Coffee: Book Cover Mastery with Derek Murphy
What you need to know about DIY book cover designs versus using a service
Author Serviceslllllll
52
Amazon Link Anatomy and Why We Need to Understand This
How to properly use URLs to direct Amazon shoppers to your book in their country’s store
Marketing Strategyllllllll
51
The Cold Hard Truth About Book Marketing Services
The red flags and things to look for in a book marketing service
Marketing Strategylllllll
50
IngramSpark vs Lulu: What’s the best for Hardcover book creation
The pros and cons of hardcover book creation platforms
Publishing Processlllllll
49
Using Fiverr for Book Covers - It’s Not What You Think!
Three tactics for deciding to use Fiverr for creating your book cover
Author Serviceslllllll
48
Marketers & Coffee: Author Conferences
How you can get the most from attending conferences as a book author
Platform Building llllll
47
Reviving a Dead Book Series (Case Study 3)
How better proofreading and rewriting can help a dead book become a success
Relaunchllllll
46
Social Media for Authors: Big Mistakes Many Make
Ways to use social media to sell more books without the need for paid ads
Marketing Strategylllllll
45
Marketers & Coffee: Proofreading for Your Book
How proofreading can bring an extra layer of polish to your book
Publishing Processllllll
44
Book Cover Font Secrets You Need to Know
How to use fonts to create a book cover that will truly stand out
Publishing Processllllllll
43
How to AB Test Your Book Title, Cover, and Description
How to get feedback and find the best title, cover, and description for your book
Publishing Processllllllll
42
My Keywords Aren’t Working and How to Fix that
3 main reasons your keywords aren’t working and how to assess words that will
Keywordsllllllll
41
Marketers & Coffee: Audiobooks and should authors sell them?
3 big reasons authors should offer audio versions of their books
Platform Buildingllllllll
40
Marketers & Coffee: How does Amazon handle Reviews?
How to get reviews with advanced copies while not breaking Amazon’s rules
Book Launchlllll
39
Book Press Releases and Do they Work?
How to use press releases, seasonal advantages, “Piggybacking and Newsjacking” to be everywhere
Marketing Strategyllllll
38
New Book Market Playster and What Authors Need to Know
How spreading your books outside of Amazon could be more profitable for authors
Publishing Proceslllllll
37
How Writing Books has Affected our Lives and Others
How writing books can open more opportunities you may never have thought of
Platform Buildingllllll
36
Amazon book review policies - Can we give a book for free for reviews?
How to get reviews using specific email lists to send advance review copies (ARCS)
Book Review Tacticllllll
35
How to sell more on book markets other than Amazon
How to increase reader familiarity with your name and books on platforms other than Amazon
Publishing Processlllll
34
Best Ways to get Fiction readers turned into Subscribers
How to use reader magnets and content upgrades to entice people to sign up for your email list
Marketing Strategylllllll
33
Best ways to get nonfiction readers turned into subscribers
How to use content upgrades to entice readers to sign up for your email list
Platform Buildingllllllll
32
Do Book Awards Help to Sell More Books?
Using book nominations and awards to increase your sales and credibility as an author
Book Launchlllll
31
Marketers & Coffee: Facebook Ads vs AMS Ads
The pros and cons of using Facebook ads or AMS ads for your book
Marketing Strategyllllll
30
At what price should you list your book?
The 5 major things to consider when setting a price for your book
Publishing Processllllll
29
Ways to Make More Money with Your Book
Learn about creating services and merchandise in addition to your book that readers can purchase as a means for additional income
Marketing Strategyllllll
28
How to Choose a Pen Name
Five things to think about when deciding to use a pen name for your writing
Platform Buildinglllll
27
Marketers & Coffee: Getting the Most out of AMS Ads with Brian Meeks
Learn how AMS ads work and how they can optimize them to help their books the most
Marketing Strategylllllll
26
When and How to Redesign Your Book Cover
Learn how to grab a shopper’s attention and give insight to what your book is about
Book Coverllllll
25
Constructing a Book Description
Learn how to how to construct a book description that will turn shoppers into buyers
Publishing Processlllllll
24
When and How to Change Your Book Title
How to give your published book a “facelift” by changing the title to better represent the content.
Relaunchlllll
23
Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn
Learn how Joanna Penn deals with self-doubt as a writer, tracks her progress, and reevaluates her goals to reach success with her writing.
Marketing Strategylllll
22
The Art of Getting an Author Picture for your Bio
How to capture the qualities that make up a good author picture for your bio.
Publishing Processlllll
21
Why every author needs to start an email list ASAP
5 strategies to help grow your email list for promoting your current and future books.
Platform Buildingllllllll
20
How to increase your profits when taking your book publishing rights back
Learn how Sasscer Hill made more money in the first month after taking her publishing rights back.
Relaunchllllllll
19
Marketers & Coffee: Mistakes Authors and Ourselves Have Made.
Identifying mistakes authors make with book covers, social media, and more.
Publishing Processllllllll
18
How to get your book listed in as many as 10 categories on Amazon
Increases your chances of achieving Best Seller status with your book by showing up in as many as 10 categories.
Book Categorieslllllllll
17
Where to find Secret Niche Amazon Categories
How and when to send Amazon a request to be listed in additional niche categories.
Book Categorieslllll
16
The Power of Book Categories and Sales
How to distinguish a good category to list your book under and one that might not.
Book Categorieslllll
15
Using a Heat Map to figure out what Amazon Shoppers Look at
How utilizing a Heat Map can help maximize the most viewed areas of your Amazon book listing.
Marketing Strategyllllll
14
Listing Previous Books for More Sales with Steve Scott
Best practices and effective tips for listing your previous books to increase Amazon book sales.
Publishing Processlllll
13
Reviving a Dead Book (Case Study #1)
Take an old book from "Dead Book" status and revive it using a few strategic techniques.
Relaunchllllll
12
Setting Up a Book Publishing Company
Start a company to publish other people’s works and to prevent your financial assets from ending up in someone else's possession if sued.
Book Publishinglllll
11
Creating a Symbiotic Package to Market and Sell Your Book
The Symbiotic Book Package helps tailor your book for a specific market looking for your content.
Book Marketinglllllll
10
KDP Print or CreateSpace?
Only one of this Print on Demand services is best for your book. Find out which one.
Publishing Processllll
09
How to Collaborate with Another Author
Learn how to collaborate with another author on a book, thus saving time and money while increasing your marketing capability.
Book Writinglllllll
08
How to Get Book Reviews without a following, email list or website
With this simple step by step process, you can start getting legal and legit book reviews in no time.
Book Launchlllllllll
07
Using Book Promotion Sites to Launch Your Book
Learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers.
Book Launchlllllllll
06
Using Box Sets To Create Mammoth Marketing Teams for Your Book
Learn how authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines.
Book Marketingllllllll
05
How Authors Can Sell Their International Rights
Learn how authors can actually sell the rights to their books, but only to specific markets in the world.
Publishing Processllllll
04
Kindle Select vs KU vs Other Markets: What's an Author To Do?
Learn about the benefits to KU and Kindle Select and figure whether you should use them, how to use them and when to use them.
Publishing Processlllllll
03
Book Category Selection and Finding Hot Niches
Learn how to select hot categories and research the market so that you can get your book discovered and listed as a #1 bestseller.
Keywordsllllllll
02
Keyword Mastery for Nonfiction and Fiction Authors
Learn how to research and find the right keywords so that your book gets in front of the right shoppers at the right time.
Keywordslllllllll
01
Book Marketing 101
With this, we'll break down book marketing so as to see how it has changed over the years, and how we can take advantage of the digital age of book publishing.
Book Marketinglllllllll
00
Welcome to the Book Marketing Show
Find out exactly what I'll be delivering on every episode, what to expect and how I will help you sell more books.
Introductionllll

e35 book markets other than amazon

Episode 35: How to Sell More on Book Markets other than Amazon

Amazon may seem like the be-all-end-all when it comes to book sales, but there are a number of other markets and new ones emerging that can benefit your book sales. Spreading your books to these markets can help you not only make money with your book, but also help increase reader familiarity with your name and books.

Today’s guest, Tracy Cooper-Posey, has had her books listed on a number of different sites, as well as her own website, and encourages authors to focus their marketing efforts on getting their books on as many platforms as they can. She talks about some of her favorite platforms and ways you can increase sales on them.

34 wh lock jim heskett feat image

Episode 34: Best Ways to get Fiction readers turned into Subscribers

Many fiction writers may use a short story as a content upgrade for those signing up for their mailing lists, but using a method I call the Kobayashi Maru tactic makes that reader magnet even more appealing.

W.H. Lock and Jim Heskett both used reader magnets and found that they not only turned their readers into email list subscribers, but also turned them into true fans. W.H. Lock used the Kobayashi Maru Tactic for his email list, while Jim Heskett actually gave his readers exclusive access to another book in the series.

e33 turn readers into subscribers

Episode 33: Best ways to get Nonfiction readers turned into Subscribers

                                           While your book is providing your readers with value, going above and beyond for them by offering what’s known as a “content upgrade” can turn them from readers to loyal fans. A content upgrade can be something like a companion PDF, eBook, video, or even course readers can get by signing up for your…

e32 book awards sell more books

Episode 32: Do Book Awards Help to Sell More Books?

                                           Having your book nominated for or winning an award is a wonderful opportunity for any author. While you might have high hopes of increased book sales following the accolade, those sales may not come quite so easily. In today’s episode, author Amy Murphy talks about her experience having her books nominated for the 2016…

E31 Facebook ads vs AMS ads

Episode 31: Marketers & Coffee: Facebook Ads vs AMS Ads with Jonny Andrews

                                           Facebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one may be right for you. Amazon…

what price to list your book patrick king

Episode 30: What Price Should You List your Book At?

A common question from authors is about pricing their books. There are five major things to take into consideration when setting your price: Competition analysis; Analysis of KU and Kindle Direct prices; Target Demographic; Future Book Sales; and Launch Prices.

Patrick King is the guest for this episode, and he’s had first-hand experiences testing prices and seeing what sticks.

E29 make more money with book

Episode 29: Ways to Make More Money with Your Book

Authors have more opportunities to make money from their books aside from just selling them. In this episode I talk about creating services and merchandise in addition to your book that readers can purchase as a means for additional income.

Gundi Gabrielle is an expert at turning books into even more profit-generating businesses. We look at examples of authors who took their book idea and made something even more.

E28 How to Choose a Pen Name

Episode 28: How to Choose a Pen Name

There are a number of reasons to use a pen name for your writing, including anonymity, separating an author’s personal and professional worlds, choosing something easier to pronounce, protection, or as a marketing technique.
When an author plans to pick a pen name, consider creating the author name with the reader's perceptions and their ability to remember it in mind.

e27 getting the most out of ams ads brian meeks

Episode 27: Marketers & Coffee: Getting the Most out of AMS Ads with Brian Meeks

Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Coffee and Marketing episode, Brian Meeks will walk us through three major points to understand when it comes to AMS ads:

Don’t trust the AMS ads reporting system, trust the keywords KDP Rocket gives you, and more keywords is better (even misspellings).

e26 redesign book cover

Episode 26: When and How to Redesign Your Book Cover

While the adage “Don’t judge a book by it’s cover” may be true, it’s no secret that many people shopping for books don’t take that advice. A book cover is more important than you might think. You could be the greatest author and your book could be phenomenal, but if your cover doesn’t grab a reader’s attention and give them insight into what your book is about, they won’t necessarily buy it.

We’ve had Sasscer Hill on a previous show to talk about how she revived older books to increase sales and she talked about changing her cover design. In this episode, we dive a bit deeper into what she did to change her covers.

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