Book Launch Blueprint

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Who is this course for?

  • Beginner authors who are in-process of writing their first book that want to set it up for success before publication.
  • Veteran authors wanting to relaunch a new format of a previously published work or revive sales on a backlist title.
  • Authors who want to learn how to promote their book instead of hiring an expensive publicist.

What you’ll learn

  • How to get the world excited for your book by being strategic with your launch plan.
  • Why having a launch event is super important for today's writers—along with how to set up one the right way to build tons of buzz for your book and maximize your sales.
  • Which marketing formulas tend to work the best for today's authors, along with the "must-haves" of your marketing strategy post-launch and beyond.
  • How to build a significant author platform around just ONE book (then easily repeat it with each book you publish.)

About the course

Set your book up for success (before you even finish writing it.)

Most new authors don’t know that writing the book is just one piece of the publishing puzzle. An even bigger piece is getting that book into the right readers’ hands, over and over again. Fortunately, there’s an easy way to do this.

Wherever you’re at in the publishing process, the Book Launch Blueprint is meant to guide you every step of the way.

With the perfect balance of information, instruction, and examples, this…

Set your book up for success (before you even finish writing it.)

Most new authors don’t know that writing the book is just one piece of the publishing puzzle. An even bigger piece is getting that book into the right readers’ hands, over and over again. Fortunately, there’s an easy way to do this.

Wherever you’re at in the publishing process, the Book Launch Blueprint is meant to guide you every step of the way.

With the perfect balance of information, instruction, and examples, this online course features a three-part video course with month-by-month instructions on exactly what to do six months before, during, and six months after your book launch. All of it is designed to deliver you an unparalleled education—completely online.

Whether you’re a seasoned veteran looking to relaunch a new format of your book to revive its sales, or you’re in-process of writing your first book and want to set it up for success before publishing—you’re right where you should be.

Ready to promote your book like a pro? You’ll learn:
*A simple, repeatable formula for marketing and selling your book, so you know exactly how to attract people who are excited to buy it.
*Expert tips on boosting your book’s visibility and growing an audience, both on and off social media.
*Easily customizable marketing action steps to keep you accountable and on track from pre-launch, to launch, and beyond.
*Insider advice on where authors have had the most success selling books right now, along with examples from real-life authors.
*And so much more!

With so many new books hitting the market every day, you don’t want to go in blindly. Follow the proven plan laid out in the Book Launch Blueprint, and reach your publishing goals. It’s easy to get lost in this business, but with the right tools in place, you can build an amazing career as an author!

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Course Content

The course is structured in a month by month format: 6 months before book launch, the launch itself, and then 6 months after. So one year ideally, but people can jump into the course no matter where they are in the publishing process and get what they need.
Expand all sections
Lesson Name & What’s Included
PART ONE: 6 MONTHS BEFORE THE LAUNCH
6 Months Before Launch: Goal Setting and Endorsements
Choosing the Best Launch Event Options for Your Book
1 Month After Launch: Bookstores and Reviews

Instructor

Roseanne Cheng is the award-winning author of five books including The Evergreen Author: Master the Art of Book Marketing. She has worked with hundreds of authors over the years as Marketing Director at Wise Ink Creative Publishing and as co-founder of Evergreen Authors, an online school helping writers sell their work in creative and sustainable ways. For more about Roseanne and her books, visit www.teachablelit.com, and for more about Evergreen Authors, visit www.evergreenauthors.com.

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