Welcome to the
Book Marketing Show
I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry as they provide a case study to each episode's lesson.
Listen, Learn, and Sell More Books!
Welcome to the
Book Marketing Show
Listen, Learn, and Sell More Books!
I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry.
Lots of folks describe their idea or technique as a "game-changer". The Book Marketing Show isn't about playing games. Anyone can be a player; we want *our* listeners to be *winners*. My guests and I will help you discover the strategies successful self-pubbing insiders use. Come let us show you each week how to define your *own* game, where you can enjoy the same rewards and success we do.
| Episode | Case Study | Title | Category | Popularity |
|---|---|---|---|---|
 | At what price should you list your book?The 5 major things to consider when setting a price for your book | Publishing Process | New | |
 | Ways to Make More Money with Your BookLearn about creating services and merchandise in addition to your book that readers can purchase as a means for additional income | Marketing Strategy | New | |
 | How to Choose a Pen NameFive things to think about when deciding to use a pen name for your writing | Platform Building | lllllllll | |
 | Marketers & Coffee: Getting the Most out of AMS Ads with Brian MeeksLearn how AMS ads work and how they can optimize them to help their books the most | Marketing Strategy | llllllll | |
 | When and How to Redesign Your Book CoverLearn how to grab a shopper’s attention and give insight to what your book is about | Book Cover | lllllllll | |
 | Constructing a Book DescriptionLearn how to how to construct a book description that will turn shoppers into buyers | Publishing Process | llllllll | |
| When and How to Change Your Book TitleHow to give your published book a “facelift” by changing the title to better represent the content. | Relaunch | lllllll | |
 | Marketers & Coffee: Lessons learned publishing and marketing with Joanna PennLearn how Joanna Penn deals with self-doubt as a writer, tracks her progress, and reevaluates her goals to reach success with her writing. | Marketing Strategy | lllllllll | |
 | The Art of Getting an Author Picture for your BioHow to capture the qualities that make up a good author picture for your bio. | Publishing Process | llllllll | |
 | Why every author needs to start an email list ASAP5 strategies to help grow your email list for promoting your current and future books. | Platform Building | llllllll | |
| How to increase your profits when taking your book publishing rights backLearn how Sasscer Hill made more money in the first month after taking her publishing rights back. | Relaunch | llllllll | |
 | Marketers & Coffee: Mistakes Authors and Ourselves Have Made.Identifying mistakes authors make with book covers, social media, and more. | Publishing Process | lllllllll | |
| How to get your book listed in as many as 10 categories on AmazonIncreases your chances of achieving Best Seller status with your book by showing up in as many as 10 categories. | Book Categories | llllllll | |
 | Where to find Secret Niche Amazon CategoriesHow and when to send Amazon a request to be listed in additional niche categories. | Book Categories | lllllll | |
| The Power of Book Categories and SalesHow to distinguish a good category to list your book under and one that might not. | Book Categories | lllllll | |
 | Using a Heat Map to figure out what Amazon Shoppers Look atHow utilizing a Heat Map can help maximize the most viewed areas of your Amazon book listing. | Marketing Strategy | lllllll | |
 | Listing Previous Books for More Sales with Steve ScottBest practices and effective tips for listing your previous books to increase Amazon book sales. | Publishing Process | llllll | |
 | Reviving a Dead Book (Case Study #1)Take an old book from "Dead Book" status and revive it using a few strategic techniques. | Relaunch | llllll | |
 | Setting Up a Book Publishing CompanyStart a company to publish other people’s works and to prevent your financial assets from ending up in someone else's possession if sued. | Book Publishing | llllllll | |
| Creating a Symbiotic Package to Market and Sell Your BookThe Symbiotic Book Package helps tailor your book for a specific market looking for your content. | Book Marketing | lllllll | |
 | KDP Print or CreateSpace?Only one of this Print on Demand services is best for your book. Find out which one. | Publishing Process | llllllll | |
 | How to Collaborate with Another AuthorLearn how to collaborate with another author on a book, thus saving time and money while increasing your marketing capability. | Book Writing | lllllll | |
 | How to Get Book Reviews without a following, email list or websiteWith this simple step by step process, you can start getting legal and legit book reviews in no time. | Book Launch | lllllllll | |
 | Using Book Promotion Sites to Launch Your BookLearn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers. | Book Launch | lllllllll | |
| Using Box Sets To Create Mammoth Marketing Teams for Your BookLearn how authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines. | Book Marketing | llllllll | |
 | How Authors Can Sell Their International RightsLearn how authors can actually sell the rights to their books, but only to specific markets in the world. | Publishing Process | llllll | |
 | Kindle Select vs KU vs Other Markets: What's an Author To Do?Learn about the benefits to KU and Kindle Select and figure whether you should use them, how to use them and when to use them. | Publishing Process | lllllll | |
 | Book Category Selection and Finding Hot NichesLearn how to select hot categories and research the market so that you can get your book discovered and listed as a #1 bestseller. | Keywords | llllllll | |
 | Keyword Mastery for Nonfiction and Fiction AuthorsLearn how to research and find the right keywords so that your book gets in front of the right shoppers at the right time. | Keywords | lllllllll | |
| Book Marketing 101With this, we'll break down book marketing so as to see how it has changed over the years, and how we can take advantage of the digital age of book publishing. | Book Marketing | lllllllll | |
 | Welcome to the Book Marketing ShowFind out exactly what I'll be delivering on every episode, what to expect and how I will help you sell more books. | Introduction | llll |
Episode 30: What Price Should You List your Book At?
A common question from authors is about pricing their books. There are five major things to take into consideration when setting your price: Competition analysis; Analysis of KU and Kindle Direct prices; Target Demographic; Future Book Sales; and Launch Prices.
Patrick King is the guest for this episode, and he’s had first-hand experiences testing prices and seeing what sticks.
Episode 29: Ways to Make More Money with Your Book
Authors have more opportunities to make money from their books aside from just selling them. In this episode I talk about creating services and merchandise in addition to your book that readers can purchase as a means for additional income.
Gundi Gabrielle is an expert at turning books into even more profit-generating businesses. We look at examples of authors who took their book idea and made something even more.
Episode 28: How to Choose a Pen Name
There are a number of reasons to use a pen name for your writing, including anonymity, separating an author’s personal and professional worlds, choosing something easier to pronounce, protection, or as a marketing technique.
When an author plans to pick a pen name, consider creating the author name with the reader’s perceptions and their ability to remember it in mind.
Episode 26: When and How to Redesign Your Book Cover
While the adage “Don’t judge a book by it’s cover” may be true, it’s no secret that many people shopping for books don’t take that advice. A book cover is more important than you might think. You could be the greatest author and your book could be phenomenal, but if your cover doesn’t grab a reader’s attention and give them insight into what your book is about, they won’t necessarily buy it.
We’ve had Sasscer Hill on a previous show to talk about how she revived older books to increase sales and she talked about changing her cover design. In this episode, we dive a bit deeper into what she did to change her covers.
Episode 25: Constructing a Book Description
The first time I put my book on Amazon, I didn’t think to put much time into writing the description because I didn’t think it was very important, but when Amazon came out with Amazon Marketing Services, the importance became more apparent. I could see when people saw the cover and title on…
Episode 24. When and How to Change Your Book Title
When and How to Change Your Book Title: How to give your published book a “facelift” by changing the title to better represent the content.
Episode 23: Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn
Joanna and I might seem like competitors but in this medium, there really isn’t such a thing as competition. Just because somebody writes in the same niche as you, don’t look at them as a competitor. Instead, network with them, combine forces, email one another. You can work together to grow. It goes…
Episode 22: The Art to Getting an Author Picture for Your Bio
An author bio picture is important because it is a reflection of yourself and it shows your professionalism. In this episode you will learn all the dos and don’ts of creating an author bio picture.
Episode 21: Start Your Author Email List ASAP
We all know marketing our book is important on social media, but are you using an email list to help your book sales? Many authors, including myself, say one of their biggest regrets is not starting an email list sooner.
Our case study in this episode is Amy Murphy, an award-winning sci-fi novelist, who started off with basically no email list, but successfully grew her list and will share some tips she used to not only increase her book sales, but also get feedback and reviews. Her tips will help authors find success with their book sales, and who may not have time to cultivate and grow a list by themselves, as well.
Episode 20: Reviving a Dead Book Case Study #2
Sasscer Hill published her first book in 2010 with a small publisher and was nominated for both the Agatha and Macavity Awards, and while it was very well received, she was only getting six percent profit from her publisher using Print-on-Demand. But when she got the rights back and made some changes, she saw more money in the first month than the money she made in six months with her previous publisher.
