Welcome to the
Book Marketing Show
I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry as they provide a case study to each episode's lesson.
Listen, Learn, and Sell More Books!
Welcome to the
Book Marketing Show
Listen, Learn, and Sell More Books!
I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry.
Lots of folks describe their idea or technique as a "game-changer". The Book Marketing Show isn't about playing games. Anyone can be a player; we want *our* listeners to be *winners*. My guests and I will help you discover the strategies successful self-pubbing insiders use. Come let us show you each week how to define your *own* game, where you can enjoy the same rewards and success we do.
| Episode | Case Study | Title | Category | Popularity |
|---|---|---|---|---|
 | Book Price Hack that will Make You More MoneyA little-known way to get higher royalties, even though your book may sell for a lower price | Publishing Process | New | |
 | Creatively Smart Ways to Come Up With Your Book TitleHow to use market data to come up with a title that grabs the attention of potential readers | Publishing Process | New | |
 | Marketers & Coffee: Book Cover Mastery with Derek MurphyWhat you need to know about DIY book cover designs versus using a service | Author Services | lllllllll | |
 | Amazon Link Anatomy and Why We Need to Understand ThisHow to properly use URLs to direct Amazon shoppers to your book in their country’s store | Marketing Strategy | lllllllll | |
| The Cold Hard Truth About Book Marketing ServicesThe red flags and things to look for in a book marketing service | Marketing Strategy | lllllll | |
 | IngramSpark vs Lulu: What’s the best for Hardcover book creationThe pros and cons of hardcover book creation platforms | Publishing Process | lllllll | |
| Using Fiverr for Book Covers - It’s Not What You Think!Three tactics for deciding to use Fiverr for creating your book cover | Author Services | lllllll | |
 | Marketers & Coffee: Author ConferencesHow you can get the most from attending conferences as a book author | Platform Building | llllll | |
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How better proofreading and rewriting can help a dead book become a success | Relaunch | llllll | |
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Ways to use social media to sell more books without the need for paid ads | Marketing Strategy | lllllll | |
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How proofreading can bring an extra layer of polish to your book | Publishing Process | llllll | |
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How to use fonts to create a book cover that will truly stand out | Publishing Process | llllllll | |
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How to get feedback and find the best title, cover, and description for your book | Publishing Process | llllllll | |
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3 main reasons your keywords aren’t working and how to assess words that will | Keywords | llllllll | |
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3 big reasons authors should offer audio versions of their books | Platform Building | llllllll | |
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How to get reviews with advanced copies while not breaking Amazon’s rules | Book Launch | lllll | |
 | Book Press Releases and Do they Work?How to use press releases, seasonal advantages, “Piggybacking and Newsjacking” to be everywhere | Marketing Strategy | llllll | |
 | New Book Market Playster and What Authors Need to KnowHow spreading your books outside of Amazon could be more profitable for authors | Publishing Proces | lllllll | |
 | How Writing Books has Affected our Lives and OthersHow writing books can open more opportunities you may never have thought of | Platform Building | llllll | |
| Amazon book review policies - Can we give a book for free for reviews?How to get reviews using specific email lists to send advance review copies (ARCS) | Book Review Tactic | llllll | |
 | How to sell more on book markets other than AmazonHow to increase reader familiarity with your name and books on platforms other than Amazon | Publishing Process | lllll | |
 | Best Ways to get Fiction readers turned into SubscribersHow to use reader magnets and content upgrades to entice people to sign up for your email list | Marketing Strategy | lllllll | |
 | Best ways to get nonfiction readers turned into subscribersHow to use content upgrades to entice readers to sign up for your email list | Platform Building | llllllll | |
 | Do Book Awards Help to Sell More Books?Using book nominations and awards to increase your sales and credibility as an author | Book Launch | lllll | |
 | Marketers & Coffee: Facebook Ads vs AMS AdsThe pros and cons of using Facebook ads or AMS ads for your book | Marketing Strategy | llllll | |
 | At what price should you list your book?The 5 major things to consider when setting a price for your book | Publishing Process | llllll | |
 | Ways to Make More Money with Your BookLearn about creating services and merchandise in addition to your book that readers can purchase as a means for additional income | Marketing Strategy | llllll | |
| How to Choose a Pen NameFive things to think about when deciding to use a pen name for your writing | Platform Building | lllll | |
 | Marketers & Coffee: Getting the Most out of AMS Ads with Brian MeeksLearn how AMS ads work and how they can optimize them to help their books the most | Marketing Strategy | lllllll | |
 | When and How to Redesign Your Book CoverLearn how to grab a shopper’s attention and give insight to what your book is about | Book Cover | llllll | |
 | Constructing a Book DescriptionLearn how to how to construct a book description that will turn shoppers into buyers | Publishing Process | lllllll | |
| When and How to Change Your Book TitleHow to give your published book a “facelift” by changing the title to better represent the content. | Relaunch | lllll | |
 | Marketers & Coffee: Lessons learned publishing and marketing with Joanna PennLearn how Joanna Penn deals with self-doubt as a writer, tracks her progress, and reevaluates her goals to reach success with her writing. | Marketing Strategy | lllll | |
 | The Art of Getting an Author Picture for your BioHow to capture the qualities that make up a good author picture for your bio. | Publishing Process | lllll | |
 | Why every author needs to start an email list ASAP5 strategies to help grow your email list for promoting your current and future books. | Platform Building | llllllll | |
| How to increase your profits when taking your book publishing rights backLearn how Sasscer Hill made more money in the first month after taking her publishing rights back. | Relaunch | llllllll | |
 | Marketers & Coffee: Mistakes Authors and Ourselves Have Made.Identifying mistakes authors make with book covers, social media, and more. | Publishing Process | llllllll | |
| How to get your book listed in as many as 10 categories on AmazonIncreases your chances of achieving Best Seller status with your book by showing up in as many as 10 categories. | Book Categories | lllllllll | |
 | Where to find Secret Niche Amazon CategoriesHow and when to send Amazon a request to be listed in additional niche categories. | Book Categories | lllll | |
| The Power of Book Categories and SalesHow to distinguish a good category to list your book under and one that might not. | Book Categories | lllll | |
 | Using a Heat Map to figure out what Amazon Shoppers Look atHow utilizing a Heat Map can help maximize the most viewed areas of your Amazon book listing. | Marketing Strategy | llllll | |
 | Listing Previous Books for More Sales with Steve ScottBest practices and effective tips for listing your previous books to increase Amazon book sales. | Publishing Process | lllll | |
 | Reviving a Dead Book (Case Study #1)Take an old book from "Dead Book" status and revive it using a few strategic techniques. | Relaunch | llllll | |
 | Setting Up a Book Publishing CompanyStart a company to publish other people’s works and to prevent your financial assets from ending up in someone else's possession if sued. | Book Publishing | lllll | |
| Creating a Symbiotic Package to Market and Sell Your BookThe Symbiotic Book Package helps tailor your book for a specific market looking for your content. | Book Marketing | lllllll | |
 | KDP Print or CreateSpace?Only one of this Print on Demand services is best for your book. Find out which one. | Publishing Process | llll | |
 | How to Collaborate with Another AuthorLearn how to collaborate with another author on a book, thus saving time and money while increasing your marketing capability. | Book Writing | lllllll | |
 | How to Get Book Reviews without a following, email list or websiteWith this simple step by step process, you can start getting legal and legit book reviews in no time. | Book Launch | lllllllll | |
 | Using Book Promotion Sites to Launch Your BookLearn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers. | Book Launch | lllllllll | |
| Using Box Sets To Create Mammoth Marketing Teams for Your BookLearn how authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines. | Book Marketing | llllllll | |
 | How Authors Can Sell Their International RightsLearn how authors can actually sell the rights to their books, but only to specific markets in the world. | Publishing Process | llllll | |
 | Kindle Select vs KU vs Other Markets: What's an Author To Do?Learn about the benefits to KU and Kindle Select and figure whether you should use them, how to use them and when to use them. | Publishing Process | lllllll | |
 | Book Category Selection and Finding Hot NichesLearn how to select hot categories and research the market so that you can get your book discovered and listed as a #1 bestseller. | Keywords | llllllll | |
 | Keyword Mastery for Nonfiction and Fiction AuthorsLearn how to research and find the right keywords so that your book gets in front of the right shoppers at the right time. | Keywords | lllllllll | |
| Book Marketing 101With this, we'll break down book marketing so as to see how it has changed over the years, and how we can take advantage of the digital age of book publishing. | Book Marketing | lllllllll | |
 | Welcome to the Book Marketing ShowFind out exactly what I'll be delivering on every episode, what to expect and how I will help you sell more books. | Introduction | llll |
Episode 55: Book Price Hack that will Make You More Money
If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not necessarily use this tactic, I do encourage authors to test different prices for their books anyway to see what works best for them.
Former guest Derek Doepker stumbled upon this hack and talks with me today about how it works and how we can use it ethically. This is within CreateSpace’s terms of service, but when you use this hack, you want to make sure you’re adjusting the price so it make sense for the size of your book and still gives Amazon and Barnes & Noble a profit.
Episode 54: Creatively Smart Ways to Come Up With Your Book Title
A book title isn’t just something that an author should come up with willy-nilly. To come up with an effective title that will help sell your book, research and testing is needed. As much as you may think the title will just come to you, I can tell you from experience with publishing companies…
Episode 53: Marketers & Coffee – Book Cover Mastery with Derek Murphy
Derek Murphy continues our discussion on book cover design. We’ve both made the mistake of trying to make our book covers stand out, but many designers will tell you that a cliche book cover may do really well because it’s what the audience wants and lets them know what the book will be about right away.
Derek has spent plenty of time reviewing what kinds of covers work better to convey what the book is about. This translates into more clicks on an ad with a cover that is intriguing to them.
Episode 52: Amazon Link Anatomy and Why We Need to Understand It
We’ve talked about the importance of the URL used for your book on Amazon in past episodes. It’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work. There are two Kindlepreneur articles about the anatomy of your Amazon link and how certain URLs may be damaging to your reviews.
Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for users to click, which then opens the Amazon store for their country. He talks about the URL Amazon prefers to market your book and why it’s important not to try tweak the link.
Episode 51: The Cold Hard Truth About Book Marketing Services
If you’re worried about marketing your book and are looking into getting a book marketing service, I advise you to proceed with caution. There are some that will work fine with your book, however many will take any book and put it through a conveyor-belt like process for marketing your book. This is something…
Episode 50: IngramSpark vs Lulu – What’s the best for Hardcover book creation?
Inspired by a guest post on Kindlepreneur, I invited two authors on today’s podcast to discuss creating hardcover versions of their books to sell on Amazon. The two platforms for doing so we’re looking at are Lulu and IngramSpark. Both have pros and cons we’ll discuss on the show, but depending on your niche,…
Episode 49: Using Fiverr for Book Covers – It’s Not What You Think!
Fiverr is an online marketplace people can find creative talent and services, many times for as little as $5. If you’re an author with limited resources, using someone from Fiverr to design your book cover may sound like an appealing option. But there are also a lot of creative people offering services on Fiverr…
Episode 48: Marketers & Coffee – Author Conferences
You may not see yourself as an outgoing person, but that’s no reason not to go to an author conference, believe it or not. For this session of Marketers & Coffee, I brought on Craig Martelle who runs the Facebook group 20Booksto5k, and he also is behind the 20BookstoVegas conference, which is going to…
Episode 47: Reviving a Dead Book Series (Case Study 3)
When Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing chapters, and added a better ending. He also added a…
Episode 46: Social Media for Authors – Big Mistakes Many Make
Using social media to sell your books seems like a given. And we’re not talking about Facebook ads in this episode. We’re talking about real strategies to get your books in front of your target audience using your Facebook page or group. These tips can also be applied to other social media platforms, such as Instagram or Twitter, in some cases.
Our guest this week is Allison Garcia, who found that by changing the content she was posting and her thought process for marketing, her book sales began to increase to more people outside of her circle of friends and family.
