Welcome to the

Book Marketing Show

I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry as they provide a case study to each episode's lesson.

Listen, Learn, and Sell More Books!

Welcome to the

Book Marketing Show

Listen, Learn, and Sell More Books!

I'm Dave the Kindlepreneur, and this podcast is where I'll share the best   tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry.

Lots of folks describe their idea or technique as a "game-changer". The Book Marketing Show isn't about playing games. Anyone can be a player; we want *our* listeners to be *winners*. My guests and I will help you discover the strategies successful self-pubbing insiders use. Come let us show you each week how to define your *own* game, where you can enjoy the same rewards and success we do.

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EpisodeCase StudyTitleCategoryPopularity
30
At what price should you list your book?
The 5 major things to consider when setting a price for your book
Publishing ProcessNew
29
Ways to Make More Money with Your Book
Learn about creating services and merchandise in addition to your book that readers can purchase as a means for additional income
Marketing StrategyNew
28
How to Choose a Pen Name
Five things to think about when deciding to use a pen name for your writing
Platform Buildinglllllllll
27
Marketers & Coffee: Getting the Most out of AMS Ads with Brian Meeks
Learn how AMS ads work and how they can optimize them to help their books the most
Marketing Strategyllllllll
26
When and How to Redesign Your Book Cover
Learn how to grab a shopper’s attention and give insight to what your book is about
Book Coverlllllllll
25
Constructing a Book Description
Learn how to how to construct a book description that will turn shoppers into buyers
Publishing Processllllllll
24
When and How to Change Your Book Title
How to give your published book a “facelift” by changing the title to better represent the content.
Relaunchlllllll
23
Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn
Learn how Joanna Penn deals with self-doubt as a writer, tracks her progress, and reevaluates her goals to reach success with her writing.
Marketing Strategylllllllll
22
The Art of Getting an Author Picture for your Bio
How to capture the qualities that make up a good author picture for your bio.
Publishing Processllllllll
21
Why every author needs to start an email list ASAP
5 strategies to help grow your email list for promoting your current and future books.
Platform Buildingllllllll
20
How to increase your profits when taking your book publishing rights back
Learn how Sasscer Hill made more money in the first month after taking her publishing rights back.
Relaunchllllllll
19
Marketers & Coffee: Mistakes Authors and Ourselves Have Made.
Identifying mistakes authors make with book covers, social media, and more.
Publishing Processlllllllll
18
How to get your book listed in as many as 10 categories on Amazon
Increases your chances of achieving Best Seller status with your book by showing up in as many as 10 categories.
Book Categoriesllllllll
17
Where to find Secret Niche Amazon Categories
How and when to send Amazon a request to be listed in additional niche categories.
Book Categorieslllllll
16
The Power of Book Categories and Sales
How to distinguish a good category to list your book under and one that might not.
Book Categorieslllllll
15
Using a Heat Map to figure out what Amazon Shoppers Look at
How utilizing a Heat Map can help maximize the most viewed areas of your Amazon book listing.
Marketing Strategylllllll
14
Listing Previous Books for More Sales with Steve Scott
Best practices and effective tips for listing your previous books to increase Amazon book sales.
Publishing Processllllll
13
Reviving a Dead Book (Case Study #1)
Take an old book from "Dead Book" status and revive it using a few strategic techniques.
Relaunchllllll
12
Setting Up a Book Publishing Company
Start a company to publish other people’s works and to prevent your financial assets from ending up in someone else's possession if sued.
Book Publishingllllllll
11
Creating a Symbiotic Package to Market and Sell Your Book
The Symbiotic Book Package helps tailor your book for a specific market looking for your content.
Book Marketinglllllll
10
KDP Print or CreateSpace?
Only one of this Print on Demand services is best for your book. Find out which one.
Publishing Processllllllll
09
How to Collaborate with Another Author
Learn how to collaborate with another author on a book, thus saving time and money while increasing your marketing capability.
Book Writinglllllll
08
How to Get Book Reviews without a following, email list or website
With this simple step by step process, you can start getting legal and legit book reviews in no time.
Book Launchlllllllll
07
Using Book Promotion Sites to Launch Your Book
Learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers.
Book Launchlllllllll
06
Using Box Sets To Create Mammoth Marketing Teams for Your Book
Learn how authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines.
Book Marketingllllllll
05
How Authors Can Sell Their International Rights
Learn how authors can actually sell the rights to their books, but only to specific markets in the world.
Publishing Processllllll
04
Kindle Select vs KU vs Other Markets: What's an Author To Do?
Learn about the benefits to KU and Kindle Select and figure whether you should use them, how to use them and when to use them.
Publishing Processlllllll
03
Book Category Selection and Finding Hot Niches
Learn how to select hot categories and research the market so that you can get your book discovered and listed as a #1 bestseller.
Keywordsllllllll
02
Keyword Mastery for Nonfiction and Fiction Authors
Learn how to research and find the right keywords so that your book gets in front of the right shoppers at the right time.
Keywordslllllllll
01
Book Marketing 101
With this, we'll break down book marketing so as to see how it has changed over the years, and how we can take advantage of the digital age of book publishing.
Book Marketinglllllllll
00
Welcome to the Book Marketing Show
Find out exactly what I'll be delivering on every episode, what to expect and how I will help you sell more books.
Introductionllll

what price to list your book patrick king

Episode 30: What Price Should You List your Book At?

A common question from authors is about pricing their books. There are five major things to take into consideration when setting your price: Competition analysis; Analysis of KU and Kindle Direct prices; Target Demographic; Future Book Sales; and Launch Prices.

Patrick King is the guest for this episode, and he’s had first-hand experiences testing prices and seeing what sticks.

Ways to make more money with your book

Episode 29: Ways to Make More Money with Your Book

Authors have more opportunities to make money from their books aside from just selling them. In this episode I talk about creating services and merchandise in addition to your book that readers can purchase as a means for additional income.

Gundi Gabrielle is an expert at turning books into even more profit-generating businesses. We look at examples of authors who took their book idea and made something even more.

E28 How to Choose a Pen Name

Episode 28: How to Choose a Pen Name

There are a number of reasons to use a pen name for your writing, including anonymity, separating an author’s personal and professional worlds, choosing something easier to pronounce, protection, or as a marketing technique.
When an author plans to pick a pen name, consider creating the author name with the reader’s perceptions and their ability to remember it in mind.

e26 redesign book cover

Episode 26: When and How to Redesign Your Book Cover

While the adage “Don’t judge a book by it’s cover” may be true, it’s no secret that many people shopping for books don’t take that advice. A book cover is more important than you might think. You could be the greatest author and your book could be phenomenal, but if your cover doesn’t grab a reader’s attention and give them insight into what your book is about, they won’t necessarily buy it.

We’ve had Sasscer Hill on a previous show to talk about how she revived older books to increase sales and she talked about changing her cover design. In this episode, we dive a bit deeper into what she did to change her covers.

e25 constructing a book description bryan cohen

Episode 25: Constructing a Book Description

                                             The first time I put my book on Amazon, I didn’t think to put much time into writing the description because I didn’t think it was very important, but when Amazon came out with Amazon Marketing Services, the importance became more apparent. I could see when people saw the cover and title on…

e24 changing a published book title

Episode 24. When and How to Change Your Book Title

When and How to Change Your Book Title: How to give your published book a “facelift” by changing the title to better represent the content.

lessons learned publising and marketing with Joanna Penn

Episode 23: Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn

                                             Joanna and I might seem like competitors but in this medium, there really isn’t such a thing as competition. Just because somebody writes in the same niche as you, don’t look at them as a competitor. Instead, network with them, combine forces, email one another. You can work together to grow. It goes…

aj coots author picture for your bio

Episode 22: The Art to Getting an Author Picture for Your Bio

An author bio picture is important because it is a reflection of yourself and it shows your professionalism. In this episode you will learn all the dos and don’ts of creating an author bio picture.

amy murphy start email list asap

Episode 21: Start Your Author Email List ASAP

We all know marketing our book is important on social media, but are you using an email list to help your book sales? Many authors, including myself, say one of their biggest regrets is not starting an email list sooner.

Our case study in this episode is Amy Murphy, an award-winning sci-fi novelist, who started off with basically no email list, but successfully grew her list and will share some tips she used to not only increase her book sales, but also get feedback and reviews. Her tips will help authors find success with their book sales, and who may not have time to cultivate and grow a list by themselves, as well.

reviving a dead book 2 sasscer hill

Episode 20: Reviving a Dead Book Case Study #2

Sasscer Hill published her first book in 2010 with a small publisher and was nominated for both the Agatha and Macavity Awards, and while it was very well received, she was only getting six percent profit from her publisher using Print-on-Demand. But when she got the rights back and made some changes, she saw more money in the first month than the money she made in six months with her previous publisher.

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