Welcome to the
Book Marketing Show
I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry as they provide a case study to each episode's lesson.
Listen, Learn, and Sell More Books!
Welcome to the
Book Marketing Show
Listen, Learn, and Sell More Books!
I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry.
Lots of folks describe their idea or technique as a "game-changer". The Book Marketing Show isn't about playing games. Anyone can be a player; we want *our* listeners to be *winners*. My guests and I will help you discover the strategies successful self-pubbing insiders use. Come let us show you each week how to define your *own* game, where you can enjoy the same rewards and success we do.
| Episode | Case Study | Title | Category | Popularity |
|---|---|---|---|---|
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How better proofreading and rewriting can help a dead book become a success | Relaunch | New | |
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Ways to use social media to sell more books without the need for paid ads | Marketing Strategy | New | |
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How proofreading can bring an extra layer of polish to your book | Publishing Process | lllllllll | |
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How to use fonts to create a book cover that will truly stand out | Publishing Process | lllllllll | |
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How to get feedback and find the best title, cover, and description for your book | Publishing Process | llllllll | |
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3 main reasons your keywords aren’t working and how to assess words that will | Keywords | llllllll | |
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3 big reasons authors should offer audio versions of their books | Platform Building | llllllll | |
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How to get reviews with advanced copies while not breaking Amazon’s rules | Book Launch | llllllll | |
 | Book Press Releases and Do they Work?How to use press releases, seasonal advantages, “Piggybacking and Newsjacking” to be everywhere | Marketing Strategy | llllll | |
 | New Book Market Playster and What Authors Need to KnowHow spreading your books outside of Amazon could be more profitable for authors | Publishing Proces | lllllll | |
 | How Writing Books has Affected our Lives and OthersHow writing books can open more opportunities you may never have thought of | Platform Building | llllll | |
| Amazon book review policies - Can we give a book for free for reviews?How to get reviews using specific email lists to send advance review copies (ARCS) | Book Review Tactic | lllllll | |
 | How to sell more on book markets other than AmazonHow to increase reader familiarity with your name and books on platforms other than Amazon | Publishing Process | llllllll | |
 | Best Ways to get Fiction readers turned into SubscribersHow to use reader magnets and content upgrades to entice people to sign up for your email list | Marketing Strategy | lllllll | |
 | Best ways to get nonfiction readers turned into subscribersHow to use content upgrades to entice readers to sign up for your email list | Platform Building | llllllll | |
 | Do Book Awards Help to Sell More Books?Using book nominations and awards to increase your sales and credibility as an author | Book Launch | lllll | |
 | Marketers & Coffee: Facebook Ads vs AMS AdsThe pros and cons of using Facebook ads or AMS ads for your book | Marketing Strategy | llllll | |
 | At what price should you list your book?The 5 major things to consider when setting a price for your book | Publishing Process | llllll | |
 | Ways to Make More Money with Your BookLearn about creating services and merchandise in addition to your book that readers can purchase as a means for additional income | Marketing Strategy | llllll | |
| How to Choose a Pen NameFive things to think about when deciding to use a pen name for your writing | Platform Building | lllll | |
 | Marketers & Coffee: Getting the Most out of AMS Ads with Brian MeeksLearn how AMS ads work and how they can optimize them to help their books the most | Marketing Strategy | lllllll | |
 | When and How to Redesign Your Book CoverLearn how to grab a shopper’s attention and give insight to what your book is about | Book Cover | llllll | |
 | Constructing a Book DescriptionLearn how to how to construct a book description that will turn shoppers into buyers | Publishing Process | lllllll | |
| When and How to Change Your Book TitleHow to give your published book a “facelift” by changing the title to better represent the content. | Relaunch | llllll | |
 | Marketers & Coffee: Lessons learned publishing and marketing with Joanna PennLearn how Joanna Penn deals with self-doubt as a writer, tracks her progress, and reevaluates her goals to reach success with her writing. | Marketing Strategy | llllllll | |
 | The Art of Getting an Author Picture for your BioHow to capture the qualities that make up a good author picture for your bio. | Publishing Process | lllll | |
 | Why every author needs to start an email list ASAP5 strategies to help grow your email list for promoting your current and future books. | Platform Building | llllllll | |
| How to increase your profits when taking your book publishing rights backLearn how Sasscer Hill made more money in the first month after taking her publishing rights back. | Relaunch | llllll | |
 | Marketers & Coffee: Mistakes Authors and Ourselves Have Made.Identifying mistakes authors make with book covers, social media, and more. | Publishing Process | lllllll | |
| How to get your book listed in as many as 10 categories on AmazonIncreases your chances of achieving Best Seller status with your book by showing up in as many as 10 categories. | Book Categories | lllllll | |
 | Where to find Secret Niche Amazon CategoriesHow and when to send Amazon a request to be listed in additional niche categories. | Book Categories | llllllll | |
| The Power of Book Categories and SalesHow to distinguish a good category to list your book under and one that might not. | Book Categories | llllll | |
 | Using a Heat Map to figure out what Amazon Shoppers Look atHow utilizing a Heat Map can help maximize the most viewed areas of your Amazon book listing. | Marketing Strategy | llllll | |
 | Listing Previous Books for More Sales with Steve ScottBest practices and effective tips for listing your previous books to increase Amazon book sales. | Publishing Process | lllll | |
 | Reviving a Dead Book (Case Study #1)Take an old book from "Dead Book" status and revive it using a few strategic techniques. | Relaunch | llllll | |
 | Setting Up a Book Publishing CompanyStart a company to publish other people’s works and to prevent your financial assets from ending up in someone else's possession if sued. | Book Publishing | lllllll | |
| Creating a Symbiotic Package to Market and Sell Your BookThe Symbiotic Book Package helps tailor your book for a specific market looking for your content. | Book Marketing | lllllll | |
 | KDP Print or CreateSpace?Only one of this Print on Demand services is best for your book. Find out which one. | Publishing Process | llllllll | |
 | How to Collaborate with Another AuthorLearn how to collaborate with another author on a book, thus saving time and money while increasing your marketing capability. | Book Writing | lllllll | |
 | How to Get Book Reviews without a following, email list or websiteWith this simple step by step process, you can start getting legal and legit book reviews in no time. | Book Launch | lllllllll | |
 | Using Book Promotion Sites to Launch Your BookLearn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers. | Book Launch | lllllllll | |
| Using Box Sets To Create Mammoth Marketing Teams for Your BookLearn how authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines. | Book Marketing | llllllll | |
 | How Authors Can Sell Their International RightsLearn how authors can actually sell the rights to their books, but only to specific markets in the world. | Publishing Process | llllll | |
 | Kindle Select vs KU vs Other Markets: What's an Author To Do?Learn about the benefits to KU and Kindle Select and figure whether you should use them, how to use them and when to use them. | Publishing Process | lllllll | |
 | Book Category Selection and Finding Hot NichesLearn how to select hot categories and research the market so that you can get your book discovered and listed as a #1 bestseller. | Keywords | llllllll | |
 | Keyword Mastery for Nonfiction and Fiction AuthorsLearn how to research and find the right keywords so that your book gets in front of the right shoppers at the right time. | Keywords | lllllllll | |
| Book Marketing 101With this, we'll break down book marketing so as to see how it has changed over the years, and how we can take advantage of the digital age of book publishing. | Book Marketing | lllllllll | |
 | Welcome to the Book Marketing ShowFind out exactly what I'll be delivering on every episode, what to expect and how I will help you sell more books. | Introduction | llll |
Episode 47: Reviving a Dead Book Series (Case Study 3)
When Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing chapters, and added a better ending. He also added a…
Episode 46: Social Media for Authors – Big Mistakes Many Make
Using social media to sell your books seems like a given. And we’re not talking about Facebook ads in this episode. We’re talking about real strategies to get your books in front of your target audience using your Facebook page or group. These tips can also be applied to other social media platforms, such as Instagram or Twitter, in some cases.
Our guest this week is Allison Garcia, who found that by changing the content she was posting and her thought process for marketing, her book sales began to increase to more people outside of her circle of friends and family.
Episode 45: Marketers & Coffee – Proofreading for Your Book
Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not.
Caitlin Pyle is a proofreader for books and teaches others to become proofreaders. Not only has proofreading become her full-time job, but it has also helped her and her proofreading students make connections to other authors.
Episode 44: Book Cover Font Secrets You Need to Know
The font you use on your book cover plays a big part in the success of your book and how well your cover resonates with your target market. And one of the major elements to consider when designing your book cover is your font choice. It can be tempting to put a lot of emphasis on using a fancy font with lots of elements to make the title, subtitle and/or author name pop on a cover, but there’s a fine line between awesome and cheesy.
Derek Murphy, who helps writers with publishing and book marketing, is our guest on today’s episode to talk about what you should be thinking about when picking fonts and designing the title, subtitle and author name on your book cover.
Episode 43: How to AB Test Your Book Title, Cover, and Description
Before releasing your book to Amazon, it’s important to test your book cover, title and description. Even if you think you have the best cover, tile or description, you may be surprised to find out that what you think is great may not work in the market or for potential readers who happen to…
Episode 42: My Keywords Aren’t Working and How to Fix that!
The reasons why your keywords might not be working, and ways you can assess what words are working and which ones might not. This will also help in not only attracting the right readers to your book, but also in your packaging of the book, itself.
Episode 41: Marketers & Coffee: Audiobooks and Should Authors Sell Them?
Audible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible’s incentive of offering two free books when readers sign up, it’s also become increasingly popular. Having and audiobook version of your book can be a great way to gain more readers, as well as add a little bit more credibility to your book.
Derek Doepker has been turning his nonfiction books into audiobooks for three years and has seen their growth as a result. I brought him on today for a Marketers & Coffee session to talk a little bit about some options authors have for adding audiobook versions of their books.
Episode 40: Marketers & Coffee: How Does Amazon Handle Book Reviews?
Once a month, I like to sit down with authors or someone who’s an authority on a certain subject and chat about their area of expertise in what we call Marketers & Coffee. On this episode, we talk about the Amazon review process. Now, as you’ve learned from previous episodes, you can’t pay for Amazon reviews, and we dive a little deeper into how we think Amazon looks for fake reviews or reviews that were gotten in ways that go against Amazon’s policies.
Craig Tuch, the owner of Hidden Gems Books, joins me for today’s episode. While you can’t pay for reviews, Hidden Gems works within the rules of Amazon to help authors get reviews using specific email lists to send Advance Review Copies to those interested in reading them.
Episode 39: Book Press Releases and Do they Work?
Press releases can be a great way to shine a light on you, as an author, and your books. They can have a lot of value, but, as our guest Dan Janal points out, you have to manage your expectations. You may not sell a lot of books by merely writing and sending a…
Episode 38: New Book Market Playster and What Authors Need to Know
Playster is a growing subscription-based service that allows you to download unlimited music, movies, books, audiobooks and games for a monthly fee. For customers, it’s a great deal and it means you don’t have to worry about credits or paying extra like with Audible for audiobooks. While it’s good for the consumer, it’s also great for authors, as well.
Our guest this week is Kevin Tumlinson from Draft2Digital who talks about the benefits of making books available on Playster, as well as assuaging any fears authors might have about not getting paid for their work.
