Welcome to the
Book Marketing Show
I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry as they provide a case study to each episode's lesson.
Listen, Learn, and Sell More Books!
Welcome to the
Book Marketing Show
Listen, Learn, and Sell More Books!
I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry.
Lots of folks describe their idea or technique as a "game-changer". The Book Marketing Show isn't about playing games. Anyone can be a player; we want *our* listeners to be *winners*. My guests and I will help you discover the strategies successful self-pubbing insiders use. Come let us show you each week how to define your *own* game, where you can enjoy the same rewards and success we do.
| Episode | Case Study | Title | Category | Popularity |
|---|---|---|---|---|
 | Book Launch to Consistent Sales (Case Study)How to launch a book to set it on a path for consistent sales and opportunities | Relaunch | New | |
 | Marketers & Coffee: Publishing Companies & Deals with Anna DavidHow to determine if self-publishing is a better deal for your books than a publishing company | Publishing Process | New | |
 | Best Writing Tools for AuthorsThe 3 most common writing tools for authors: Microsoft Word, Google Docs, and Scrivener | Writing Process | lllllllll | |
| What Publishing Companies Are Really Like (Insider Story)The 4 ways authors can leverage publishing companies and how you can pitch to them | Publishing Process | lllllllll | |
 | Marketers & Coffee: Facebook Pages for AuthorsHow to market your books on Facebook without breaking the rules or sounding “salesy” | Platform Building | llllllll | |
 | Reviving a Dead Book (Case Study #4)How failing forward and learning from your mistakes can help revive a dead book | Relaunch | llllllll | |
 | How to Get Paid Writing Other People’s BooksHow to actually make money writing books for others as a ghost writer | Author Services | llllllll | |
| How to Make a Children’s BookWhat to look out for when writing your first children’s book | Publishing Process | llllllll | |
 | Using AMS Ads to Increase Your Sales (a Case Study)How using my free AMS course and KDP software helped Michael Knight sell more books | Marketing Strategy | llllllll | |
| Book Price Hack that will Make You More MoneyA little-known way to get higher royalties, even though your book may sell for a lower price | Publishing Process | lllllll | |
| Creatively Smart Ways to Come Up With Your Book TitleHow to use market data to come up with a title that grabs the attention of potential readers | Publishing Process | lllllll | |
 | Marketers & Coffee: Book Cover Mastery with Derek MurphyWhat you need to know about DIY book cover designs versus using a service | Author Services | lllllll | |
 | Amazon Link Anatomy and Why We Need to Understand ThisHow to properly use URLs to direct Amazon shoppers to your book in their country’s store | Marketing Strategy | llllllll | |
| The Cold Hard Truth About Book Marketing ServicesThe red flags and things to look for in a book marketing service | Marketing Strategy | lllllll | |
 | IngramSpark vs Lulu: What’s the best for Hardcover book creationThe pros and cons of hardcover book creation platforms | Publishing Process | lllllll | |
| Using Fiverr for Book Covers - It’s Not What You Think!Three tactics for deciding to use Fiverr for creating your book cover | Author Services | lllllll | |
 | Marketers & Coffee: Author ConferencesHow you can get the most from attending conferences as a book author | Platform Building | llllll | |
| Reviving a Dead Book Series (Case Study 3)How better proofreading and rewriting can help a dead book become a success | Relaunch | llllll | |
 | Social Media for Authors: Big Mistakes Many MakeWays to use social media to sell more books without the need for paid ads | Marketing Strategy | lllllll | |
| Marketers & Coffee: Proofreading for Your BookHow proofreading can bring an extra layer of polish to your book | Publishing Process | llllll | |
| Book Cover Font Secrets You Need to KnowHow to use fonts to create a book cover that will truly stand out | Publishing Process | llllllll | |
| How to AB Test Your Book Title, Cover, and DescriptionHow to get feedback and find the best title, cover, and description for your book | Publishing Process | llllllll | |
| My Keywords Aren’t Working and How to Fix that3 main reasons your keywords aren’t working and how to assess words that will | Keywords | llllllll | |
| Marketers & Coffee: Audiobooks and should authors sell them?3 big reasons authors should offer audio versions of their books | Platform Building | llllllll | |
 | Marketers & Coffee: How does Amazon handle Reviews?How to get reviews with advanced copies while not breaking Amazon’s rules | Book Launch | lllll | |
| | Book Press Releases and Do they Work?How to use press releases, seasonal advantages, “Piggybacking and Newsjacking” to be everywhere | Marketing Strategy | llllll | |
 | New Book Market Playster and What Authors Need to KnowHow spreading your books outside of Amazon could be more profitable for authors | Publishing Proces | lllllll | |
 | How Writing Books has Affected our Lives and OthersHow writing books can open more opportunities you may never have thought of | Platform Building | llllll | |
| | Amazon book review policies - Can we give a book for free for reviews?How to get reviews using specific email lists to send advance review copies (ARCS) | Book Review Tactic | llllll | |
| | How to sell more on book markets other than AmazonHow to increase reader familiarity with your name and books on platforms other than Amazon | Publishing Process | lllll | |
 | Best Ways to get Fiction readers turned into SubscribersHow to use reader magnets and content upgrades to entice people to sign up for your email list | Marketing Strategy | lllllll | |
 | Best ways to get nonfiction readers turned into subscribersHow to use content upgrades to entice readers to sign up for your email list | Platform Building | llllllll | |
 | Do Book Awards Help to Sell More Books?Using book nominations and awards to increase your sales and credibility as an author | Book Launch | lllll | |
 | Marketers & Coffee: Facebook Ads vs AMS AdsThe pros and cons of using Facebook ads or AMS ads for your book | Marketing Strategy | llllll | |
 | At what price should you list your book?The 5 major things to consider when setting a price for your book | Publishing Process | llllll | |
| Ways to Make More Money with Your BookLearn about creating services and merchandise in addition to your book that readers can purchase as a means for additional income | Marketing Strategy | llllll | |
| How to Choose a Pen NameFive things to think about when deciding to use a pen name for your writing | Platform Building | lllll | |
| Marketers & Coffee: Getting the Most out of AMS Ads with Brian MeeksLearn how AMS ads work and how they can optimize them to help their books the most | Marketing Strategy | lllllll | |
 | When and How to Redesign Your Book CoverLearn how to grab a shopper’s attention and give insight to what your book is about | Book Cover | llllll | |
| Constructing a Book DescriptionLearn how to how to construct a book description that will turn shoppers into buyers | Publishing Process | lllllll | |
| When and How to Change Your Book TitleHow to give your published book a “facelift” by changing the title to better represent the content. | Relaunch | lllll | |
 | Marketers & Coffee: Lessons learned publishing and marketing with Joanna PennLearn how Joanna Penn deals with self-doubt as a writer, tracks her progress, and reevaluates her goals to reach success with her writing. | Marketing Strategy | lllll | |
 | The Art of Getting an Author Picture for your BioHow to capture the qualities that make up a good author picture for your bio. | Publishing Process | lllll | |
 | Why every author needs to start an email list ASAP5 strategies to help grow your email list for promoting your current and future books. | Platform Building | llllllll | |
| How to increase your profits when taking your book publishing rights backLearn how Sasscer Hill made more money in the first month after taking her publishing rights back. | Relaunch | llllllll | |
 | Marketers & Coffee: Mistakes Authors and Ourselves Have Made.Identifying mistakes authors make with book covers, social media, and more. | Publishing Process | llllllll | |
| How to get your book listed in as many as 10 categories on AmazonIncreases your chances of achieving Best Seller status with your book by showing up in as many as 10 categories. | Book Categories | lllllllll | |
 | Where to find Secret Niche Amazon CategoriesHow and when to send Amazon a request to be listed in additional niche categories. | Book Categories | lllll | |
| The Power of Book Categories and SalesHow to distinguish a good category to list your book under and one that might not. | Book Categories | lllll | |
 | Using a Heat Map to figure out what Amazon Shoppers Look atHow utilizing a Heat Map can help maximize the most viewed areas of your Amazon book listing. | Marketing Strategy | llllll | |
 | Listing Previous Books for More Sales with Steve ScottBest practices and effective tips for listing your previous books to increase Amazon book sales. | Publishing Process | lllll | |
| Reviving a Dead Book (Case Study #1)Take an old book from "Dead Book" status and revive it using a few strategic techniques. | Relaunch | llllll | |
 | Setting Up a Book Publishing CompanyStart a company to publish other people’s works and to prevent your financial assets from ending up in someone else's possession if sued. | Book Publishing | lllll | |
| Creating a Symbiotic Package to Market and Sell Your BookThe Symbiotic Book Package helps tailor your book for a specific market looking for your content. | Book Marketing | lllllll | |
| KDP Print or CreateSpace?Only one of this Print on Demand services is best for your book. Find out which one. | Publishing Process | llll | |
| How to Collaborate with Another AuthorLearn how to collaborate with another author on a book, thus saving time and money while increasing your marketing capability. | Book Writing | lllllll | |
| How to Get Book Reviews without a following, email list or websiteWith this simple step by step process, you can start getting legal and legit book reviews in no time. | Book Launch | lllllllll | |
| Using Book Promotion Sites to Launch Your BookLearn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers. | Book Launch | lllllllll | |
| Using Box Sets To Create Mammoth Marketing Teams for Your BookLearn how authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines. | Book Marketing | llllllll | |
| How Authors Can Sell Their International RightsLearn how authors can actually sell the rights to their books, but only to specific markets in the world. | Publishing Process | llllll | |
| Kindle Select vs KU vs Other Markets: What's an Author To Do?Learn about the benefits to KU and Kindle Select and figure whether you should use them, how to use them and when to use them. | Publishing Process | lllllll | |
| Book Category Selection and Finding Hot NichesLearn how to select hot categories and research the market so that you can get your book discovered and listed as a #1 bestseller. | Keywords | llllllll | |
| Keyword Mastery for Nonfiction and Fiction AuthorsLearn how to research and find the right keywords so that your book gets in front of the right shoppers at the right time. | Keywords | lllllllll | |
| Book Marketing 101With this, we'll break down book marketing so as to see how it has changed over the years, and how we can take advantage of the digital age of book publishing. | Book Marketing | lllllllll | |
| Welcome to the Book Marketing ShowFind out exactly what I'll be delivering on every episode, what to expect and how I will help you sell more books. | Introduction | llll |
Episode 64: Book Launch to Consistent Sales (a Case Study)
You’ve written your book and the hard work is done, right? Nope! As an author, you’re not just looking to write a book, but you’re hoping to sell that book, too. Our guest today talks about what she did for her launch and how it set her on the path to great book sales, as well as opportunities.
Amy Lyle is an author, comedienne, actor and screenwriter whose book launch kicked off with a party that set her book up for consistent sales and lots of publicity opportunities that followed.
Episode 63: Marketers & Coffee: Publishing Companies and Deals with Anna David
Many writers dream of the big day they are offered an advance from a publishing company for their book. But now that self-publishing is becoming more popular, authors are finding themselves questioning if they are better suited for going with a traditional publisher vs. going the self-publishing route.
Anna David has seen both worlds. Her first six books were traditionally published, but now she prefers to self-publish, and she also started a publishing company for others. She talks about the pros and cons of going with a traditional publisher.
Episode 62: Best Writing Tools for Authors
As an author, having a writing software program that works well for you is key. The right software will help you get your thoughts onto a page quickly and easily. Depending on your needs, you may want to compare different programs. But three of the most common ones to use are Microsoft Word, Google…
Episode 61: What Publishing Companies Are Really Like (Insider Story)
The four ways in which authors can leverage publishing companies, how companies structure their deals, and how you can set yourself up for a better position when pitching to them. I also talk about things to consider when working with publishing companies, both big and small, and what to expect.
Episode 60: Marketers & Coffee: Facebook Pages for Authors
Like it or not, Facebook is a mighty platform for exposure. As an author, familiarizing yourself with Facebook can come in handy, especially as a way for your readers to follow you and stay updated on your books. But many of us want to keep our personal and business lives separate, which is why…
Episode 59: How to Get Paid Writing Other People’s Books
When you first start out as a writer, you may be looking to supplement your income. One great way of doing this is to become a ghostwriter. A ghostwriter is an author who is paid to write a book for someone else. It may not seem like it carries the same weight as authoring your own book and seeing your name on the cover, but there are a lot of reasons not to discount ghostwriting.
Episode 58: Reviving a Dead Book (Case Study #4)
Writing a book is hard. Sometimes when we find our books aren’t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first book, but instead tried reviving his second. Then, he was able to look at both to see the difference a revive can make.
Episode 57: How to Make a Children’s Book
Writing a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s a great market to get into. About 40 million children’s books are sold online every year.
Eevi Jones has written more than a dozen children’s books of her own and uses her knowledge to teach others the skills needed to write, publish and market their own children’s books. The tips she shares in this episode will help you think about the different factors to consider when writing a children’s book, as well as get you started in the right direction.
Episode 56: Using AMS Ads to Increase Your Sales (CASE STUDY)
We’ve talked in past episodes about Amazon Marketing Services (AMS) ads and how they can help increase sales of a book, as well as how they compare to Facebook ads. Today’s episode features Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket.
One of the things I talk about in the course is that you may find keywords to use for your book you may not have immediately thought of before. Michael is still learning what keywords work best with his book for AMS ads, which he talks about in the episode and gets ideas for even more keywords that may attract his ideal reader to his book.
Episode 55: Book Price Hack that will Make You More Money
If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not necessarily use this tactic, I do encourage authors to test different prices for their books anyway to see what works best for them.
Former guest Derek Doepker stumbled upon this hack and talks with me today about how it works and how we can use it ethically. This is within CreateSpace’s terms of service, but when you use this hack, you want to make sure you’re adjusting the price so it make sense for the size of your book and still gives Amazon and Barnes & Noble a profit.
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