Welcome to the

Book Marketing Show

I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry as they provide a case study to each episode's lesson.

Listen, Learn, and Sell More Books!

Welcome to the

Book Marketing Show

Listen, Learn, and Sell More Books!

I'm Dave the Kindlepreneur, and this podcast is where I'll share the best   tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry.

Lots of folks describe their idea or technique as a "game-changer". The Book Marketing Show isn't about playing games. Anyone can be a player; we want *our* listeners to be *winners*. My guests and I will help you discover the strategies successful self-pubbing insiders use. Come let us show you each week how to define your *own* game, where you can enjoy the same rewards and success we do.

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EpisodeCase StudyTitleCategoryPopularity
57
How to Make a Children’s Book
What to look out for when writing your first children’s book
Publishing ProcessNew
56
Using AMS Ads to Increase Your Sales (a Case Study)
How using my free AMS course and KDP software helped Michael Knight sell more books
Marketing StrategyNew
55
Book Price Hack that will Make You More Money
A little-known way to get higher royalties, even though your book may sell for a lower price
Publishing Processlllllllll
54
Creatively Smart Ways to Come Up With Your Book Title
How to use market data to come up with a title that grabs the attention of potential readers
Publishing Processlllllllll
53
Marketers & Coffee: Book Cover Mastery with Derek Murphy
What you need to know about DIY book cover designs versus using a service
Author Servicesllllllll
52
Amazon Link Anatomy and Why We Need to Understand This
How to properly use URLs to direct Amazon shoppers to your book in their country’s store
Marketing Strategyllllllll
51
The Cold Hard Truth About Book Marketing Services
The red flags and things to look for in a book marketing service
Marketing Strategylllllll
50
IngramSpark vs Lulu: What’s the best for Hardcover book creation
The pros and cons of hardcover book creation platforms
Publishing Processlllllll
49
Using Fiverr for Book Covers - It’s Not What You Think!
Three tactics for deciding to use Fiverr for creating your book cover
Author Serviceslllllll
48
Marketers & Coffee: Author Conferences
How you can get the most from attending conferences as a book author
Platform Building
llllll
47

Reviving a Dead Book Series (Case Study 3)
How better proofreading and rewriting can help a dead book become a success
Relaunchllllll
46

Social Media for Authors: Big Mistakes Many Make
Ways to use social media to sell more books without the need for paid ads
Marketing Strategylllllll
45

Marketers & Coffee: Proofreading for Your Book
How proofreading can bring an extra layer of polish to your book
Publishing Processllllll
44

Book Cover Font Secrets You Need to Know
How to use fonts to create a book cover that will truly stand out
Publishing Processllllllll
43

How to AB Test Your Book Title, Cover, and Description
How to get feedback and find the best title, cover, and description for your book
Publishing Processllllllll
42

My Keywords Aren’t Working and How to Fix that
3 main reasons your keywords aren’t working and how to assess words that will
Keywordsllllllll
41

Marketers & Coffee: Audiobooks and should authors sell them?
3 big reasons authors should offer audio versions of their books
Platform Buildingllllllll
40

Marketers & Coffee: How does Amazon handle Reviews?
How to get reviews with advanced copies while not breaking Amazon’s rules
Book Launchlllll
39


Book Press Releases and Do they Work?
How to use press releases, seasonal advantages, “Piggybacking and Newsjacking” to be everywhere
Marketing Strategyllllll
38


New Book Market Playster and What Authors Need to Know
How spreading your books outside of Amazon could be more profitable for authors
Publishing Proceslllllll
37


How Writing Books has Affected our Lives and Others
How writing books can open more opportunities you may never have thought of
Platform Buildingllllll
36


Amazon book review policies - Can we give a book for free for reviews?
How to get reviews using specific email lists to send advance review copies (ARCS)
Book Review Tacticllllll
35


How to sell more on book markets other than Amazon
How to increase reader familiarity with your name and books on platforms other than Amazon
Publishing Processlllll
34


Best Ways to get Fiction readers turned into Subscribers
How to use reader magnets and content upgrades to entice people to sign up for your email list
Marketing Strategylllllll
33


Best ways to get nonfiction readers turned into subscribers
How to use content upgrades to entice readers to sign up for your email list
Platform Buildingllllllll
32


Do Book Awards Help to Sell More Books?
Using book nominations and awards to increase your sales and credibility as an author

Book Launchlllll
31


Marketers & Coffee: Facebook Ads vs AMS Ads
The pros and cons of using Facebook ads or AMS ads for your book
Marketing Strategyllllll
30
At what price should you list your book?
The 5 major things to consider when setting a price for your book
Publishing Processllllll
29
Ways to Make More Money with Your Book
Learn about creating services and merchandise in addition to your book that readers can purchase as a means for additional income
Marketing Strategyllllll
28
How to Choose a Pen Name
Five things to think about when deciding to use a pen name for your writing
Platform Buildinglllll
27
Marketers & Coffee: Getting the Most out of AMS Ads with Brian Meeks
Learn how AMS ads work and how they can optimize them to help their books the most
Marketing Strategylllllll
26
When and How to Redesign Your Book Cover
Learn how to grab a shopper’s attention and give insight to what your book is about
Book Coverllllll
25
Constructing a Book Description
Learn how to how to construct a book description that will turn shoppers into buyers
Publishing Processlllllll
24
When and How to Change Your Book Title
How to give your published book a “facelift” by changing the title to better represent the content.
Relaunchlllll
23
Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn
Learn how Joanna Penn deals with self-doubt as a writer, tracks her progress, and reevaluates her goals to reach success with her writing.
Marketing Strategylllll
22
The Art of Getting an Author Picture for your Bio
How to capture the qualities that make up a good author picture for your bio.
Publishing Processlllll
21
Why every author needs to start an email list ASAP
5 strategies to help grow your email list for promoting your current and future books.
Platform Buildingllllllll
20
How to increase your profits when taking your book publishing rights back
Learn how Sasscer Hill made more money in the first month after taking her publishing rights back.
Relaunchllllllll
19
Marketers & Coffee: Mistakes Authors and Ourselves Have Made.
Identifying mistakes authors make with book covers, social media, and more.
Publishing Processllllllll
18
How to get your book listed in as many as 10 categories on Amazon
Increases your chances of achieving Best Seller status with your book by showing up in as many as 10 categories.
Book Categorieslllllllll
17
Where to find Secret Niche Amazon Categories
How and when to send Amazon a request to be listed in additional niche categories.
Book Categorieslllll
16
The Power of Book Categories and Sales
How to distinguish a good category to list your book under and one that might not.
Book Categorieslllll
15
Using a Heat Map to figure out what Amazon Shoppers Look at
How utilizing a Heat Map can help maximize the most viewed areas of your Amazon book listing.
Marketing Strategyllllll
14
Listing Previous Books for More Sales with Steve Scott
Best practices and effective tips for listing your previous books to increase Amazon book sales.
Publishing Processlllll
13
Reviving a Dead Book (Case Study #1)
Take an old book from "Dead Book" status and revive it using a few strategic techniques.
Relaunchllllll
12
Setting Up a Book Publishing Company
Start a company to publish other people’s works and to prevent your financial assets from ending up in someone else's possession if sued.
Book Publishinglllll
11
Creating a Symbiotic Package to Market and Sell Your Book
The Symbiotic Book Package helps tailor your book for a specific market looking for your content.
Book Marketinglllllll
10
KDP Print or CreateSpace?
Only one of this Print on Demand services is best for your book. Find out which one.
Publishing Processllll
09
How to Collaborate with Another Author
Learn how to collaborate with another author on a book, thus saving time and money while increasing your marketing capability.
Book Writinglllllll
08
How to Get Book Reviews without a following, email list or website
With this simple step by step process, you can start getting legal and legit book reviews in no time.
Book Launchlllllllll
07
Using Book Promotion Sites to Launch Your Book
Learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers.
Book Launchlllllllll
06
Using Box Sets To Create Mammoth Marketing Teams for Your Book
Learn how authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines.
Book Marketingllllllll
05
How Authors Can Sell Their International Rights
Learn how authors can actually sell the rights to their books, but only to specific markets in the world.
Publishing Processllllll
04
Kindle Select vs KU vs Other Markets: What's an Author To Do?
Learn about the benefits to KU and Kindle Select and figure whether you should use them, how to use them and when to use them.
Publishing Processlllllll
03
Book Category Selection and Finding Hot Niches
Learn how to select hot categories and research the market so that you can get your book discovered and listed as a #1 bestseller.
Keywordsllllllll
02
Keyword Mastery for Nonfiction and Fiction Authors
Learn how to research and find the right keywords so that your book gets in front of the right shoppers at the right time.
Keywordslllllllll
01
Book Marketing 101
With this, we'll break down book marketing so as to see how it has changed over the years, and how we can take advantage of the digital age of book publishing.
Book Marketinglllllllll
00
Welcome to the Book Marketing Show
Find out exactly what I'll be delivering on every episode, what to expect and how I will help you sell more books.
Introductionllll

e57 childrens book

Episode 57: How to Make a Children’s Book

Writing a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s a great market to get into. About 40 million children’s books are sold online every year.

Eevi Jones has written more than a dozen children’s books of her own and uses her knowledge to teach others the skills needed to write, publish and market their own children’s books. The tips she shares in this episode will help you think about the different factors to consider when writing a children’s book, as well as get you started in the right direction.

e56 using ams ads

Episode 56: Using AMS Ads to Increase Your Sales (CASE STUDY)

We’ve talked in past episodes about Amazon Marketing Services (AMS) ads and how they can help increase sales of a book, as well as how they compare to Facebook ads. Today’s episode features Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket.

One of the things I talk about in the course is that you may find keywords to use for your book you may not have immediately thought of before. Michael is still learning what keywords work best with his book for AMS ads, which he talks about in the episode and gets ideas for even more keywords that may attract his ideal reader to his book.

e55 featured image book price hack

Episode 55: Book Price Hack that will Make You More Money

If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not necessarily use this tactic, I do encourage authors to test different prices for their books anyway to see what works best for them.

Former guest Derek Doepker stumbled upon this hack and talks with me today about how it works and how we can use it ethically. This is within CreateSpace’s terms of service, but when you use this hack, you want to make sure you’re adjusting the price so it make sense for the size of your book and still gives Amazon and Barnes & Noble a profit.

e54 book title research

Episode 54: Creatively Smart Ways to Come Up With Your Book Title

                                           A book title isn’t just something that an author should come up with willy-nilly. To come up with an effective title that will help sell your book, research and testing is needed. As much as you may think the title will just come to you, I can tell you from experience with publishing companies…

e53 book cover mastery

Episode 53: Marketers & Coffee – Book Cover Mastery with Derek Murphy

Derek Murphy continues our discussion on book cover design. We’ve both made the mistake of trying to make our book covers stand out, but many designers will tell you that a cliche book cover may do really well because it’s what the audience wants and lets them know what the book will be about right away.

Derek has spent plenty of time reviewing what kinds of covers work better to convey what the book is about. This translates into more clicks on an ad with a cover that is intriguing to them.

e52 amazon link anatomy jesse lakes

Episode 52: Amazon Link Anatomy and Why We Need to Understand It

We’ve talked about the importance of the URL used for your book on Amazon in past episodes. It’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work. There are two Kindlepreneur articles about the anatomy of your Amazon link and how certain URLs may be damaging to your reviews.

Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for users to click, which then opens the Amazon store for their country. He talks about the URL Amazon prefers to market your book and why it’s important not to try tweak the link.

e51 book marketing services

Episode 51: The Cold Hard Truth About Book Marketing Services

                                           If you’re worried about marketing your book and are looking into getting a book marketing service, I advise you to proceed with caution. There are some that will work fine with your book, however many will take any book and put it through a conveyor-belt like process for marketing your book. This is something…

e50 ingramspark vs lulu hardcover book creation services

Episode 50: IngramSpark vs Lulu – What’s the best for Hardcover book creation?

                                           Inspired by a guest post on Kindlepreneur, I invited two authors on today’s podcast to discuss creating hardcover versions of their books to sell on Amazon. The two platforms for doing so we’re looking at are Lulu and IngramSpark. Both have pros and cons we’ll discuss on the show, but depending on your niche,…

using fiverr for your book cover e49

Episode 49: Using Fiverr for Book Covers – It’s Not What You Think!

                                           Fiverr is an online marketplace people can find creative talent and services, many times for as little as $5. If you’re an author with limited resources, using someone from Fiverr to design your book cover may sound like an appealing option. But there are also a lot of creative people offering services on Fiverr…

craig martelle book conferences e48

Episode 48: Marketers & Coffee – Author Conferences

                                           You may not see yourself as an outgoing person, but that’s no reason not to go to an author conference, believe it or not. For this session of Marketers & Coffee, I brought on Craig Martelle who runs the Facebook group 20Booksto5k, and he also is behind the 20BookstoVegas conference, which is going to…

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