Book Marketing

Everything you need to know to sell more books

We believe every good book deserves to be read, which is why book marketing is an essential skill.

Book marketing is an extremely important part of a self-publisher’s success. But it can also be confusing.

We’ve spent years studying and perfecting the art of book marketing, and know from experience it can be the difference between hitting best-seller status or collecting dust on a shelf.

We don’t want your book to languish in obscurity, which is exactly why we’ve put together our favorite book marketing resources all on this page.

Note: One of the quickest ways to make an impact to an existing book is optimizing keywords and categories.
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Amazon Kindle Rankings E-Book

Learn how to rank your Kindle book #1 on Amazon with our collection of time-tested tips and tricks.

Book Marketing Tools

Our favorite book marketing tools and services for authors who are serious about improving their sales and moving more copies.


If you’re just getting started with your book marketing, you’re going to want an email service that caters to you. That’s why I like MailerLite. MailerLite will help you to automate your email lists, manage landing pages, and engage your audience with pop-ups, and more! Plus, it’s absolutely free to get started.

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A while ago, I made a survey on an author Facebook group asking what their favorite web hosting company was. Unanimously, SiteGround was #1.  The comments from users talked about the reliability and the amazing customer service. Out of all the others, SiteGround was the only one where people were generally happy.  So, I gave them a try and I completely agree – I now only use them for all of my author websites.  I HIGHLY recommend SiteGround.

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For those of your not willing to pay for an optin plugin, SumoMe is an excellent option. Although it doesn’t offer A/B testing, it is STILL incredible. Make sure to spend some time and learn about all of the free tools they have at your disposal.

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There are many paid optin plugins on the market, but this one seems to be my favorite. Highly customizable, it affords me many liberties in programing and overall design. Furthermore, it has A/B Testing which is crucial in ensuring your optin process is effective and efficient.

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Publisher Rocket

This is an award-winning, easy to use software that helps authors validate their book ideas, gives them profitable keywords to help their books get discovered, choose categories that will help you become an instant bestseller, and saves authors hundreds of hours in Book Marketing. It works on both Mac and PC. To learn more about how to use Publisher Rocket to target great keywords check out my article on Kindle Keyword Mastery.  Otherwise, see the lowest price possible here.

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