Best Email Services for Authors

Best Email Service For Authors Header Image Kindlepreneur

One of the best strategies an author should employ is to start building their email list as soon as possible, especially if you intend to write more than one book.  So what is the best email service for authors?

The truth is, they are not all created equal.  Some start off cheap and then quickly balloon in price.  Others offer free accounts, but they aren't complete and ultimately cause problems.  Furthermore, switching from one service to another is a pain (trust me, I've done it four times in my career).

So, choosing the best email service from the get-go is extremely important and can save you loads of time and money.

Therefore, to help you choose the right email service, I've gone through and tested four services I consider the best for authors and have stacked them side-by-side.  I'm happy to report that there is one specific email service that is the best fit for most authors.

Also, I created a free course to help you set up your account and get going with that particular email service.

We’ll be deciding which email service is the best one for authors based on their features and pricing.

Full Disclosure: I did use affiliate links in this article and please know that if you do end up using one of these and pay those companies, I will get a percentage of that, which will go straight to my coffee fund and keep me writing and testing things like this. However, that doesn’t change my opinion of these products. I tried each of them personally, so be prepared for my unfettered opinion…

Why Only These Four Email Services?

In my years of working online, I've personally used Aweber, Mailchimp, GetResponse, ConvertKit, ActiveCampaign, Send Fox, and more.  The truth is, there are probably hundreds of email services out there and more added every month.  So, it's implausible to test them all.

Therefore, in order to showcase the best grouping of author email services, I turned to author groups as well as my own research and chose the following four to compare based on the needs of an author and what is working in the industry.  These four were unanimously the most talked about and used of them all and therefore needed the most in-depth analysis.

Now, there are some newcomers that have started to make waves like Author Email and Send Fox.  However, being relatively new, their untested deliverability capability, and the fact that they are missing a lot of features, I didn't include them.  That being said, I will keep this article up-to-date with worthy email services that show true stability and applicability.

Side-By-Side Comparison of Email Services

MailerliteMad MimiConvertKitMailchimp
Free Account
Yes. 1,000 contacts.
Yes. 1,000 contacts.
Yes. 2,000 contacts.
Email Creation
Drag&Drop/Plain Text/HTML
Drag&Drop/Plain Text/HTML
Drag&Drop/Plain Text/HTML
Drag&Drop/Plain Text/HTML
Visual Automation
Simple Linear Automation
Advanced Visual Automation
Visual & Linear Automation
Landing Pages
Pop-up, Embedded
Embedded only
Pop-up, Embedded
Pop-up, Embedded
Ease of Use
Easy to use!
Easy to use!
More complicated
Very complicated
Check It Out
Check It Out
Check It Out
Check It Out

Important Things to Note From the Email Service Comparison:

  • MailerLite and Mailchimp have the best free accounts
  • Mad Mimi is pay to play–no free account
  • ConvertKit has the most functionality and advanced capabilities
Choosing an email service is like choosing a spouse. Check out this Kindlepreneur review to find out which service is best for authors.Click To Tweet

Price Comparison of the Best Email Services for Authors

Pricing is important.  Although free accounts will probably suffice for many of you, knowing how much you'd need to pay when you go beyond the free account is extremely important.  As you'll see, some of these hook you with a great free account, but then get you with the pricing.  So, beware.

MailerliteMad MimiConvertKitMailchimp
1,000 Subscribers
$10, unlimited emails
$12, unlimited emails
$29, unlimited emails
$20, unlimited emails
2,000 Subscribers
$15, unlimited emails
$16, unlimited emails
$49, unlimited emails
$30, unlimited emails
5,000 Subscribers
$30, unlimited emails
$27, unlimited emails
$79, unlimited emails
$50, unlimited emails
10,000 Subscribers
$50, unlimited emails
$42, unlimited emails
$119, unlimited emails
$75, unlimited emails
Check It Out
Check It Out
Check It Out
Check It Out

Important Things to Note From the Email Service Pricing Comparison:

  • ConvertKit is extremely expensive but, as we discussed above, it also has the most capabilities
  • Mailchimp starts off great but increases their pricing dramatically
  • MailerLite and Mad Mimi have the best pricing

Best Email Service for Authors (Ranked Worst to First)

  • 4th: Mailchimp
  • 3rd: ConvertKit
  • 2nd: Mad Mimi
  • 1st: MailerLite

4th Place: Mailchimp Review

Mailchimp logo

Mailchimp is probably one of the most well-known email service providers out there. And that’s because it works great for big businesses who have loads of subscribers to send to. But will it work for indie authors? Bear in mind that most indie authors need pretty simple stuff out of their mailing lists: the ability to automate a welcome sequence, deliver emails, manage their subscribers, occasionally tag them, have accurate reporting and remove inactive subscribers who don’t click or open.

Check it out:

  • A free account with up to 2000 contacts
  • Automation in the form of customer journeys and linear automation (kind of like a ConvertKit–MailerLite brainchild)
  • Landing pages with templates
  • Forms that you can set up (not very easily though)
  • Email campaign sending with a drag and drop email content builder
  • Email scheduling
  • Segmenting and tagging
  • Social media posts
  • Ad management
  • Surveys
  • Loads of integrations with other services

You can check out my detailed review of Mailchimp here.

Mailchimp Summary

Screenshot of Mailchimp's user journey mapping

Overall, I found that Mailchimp offers some good services for authors but that it’s overpriced for what you get, and it has some issues with contacts. For example, you might have duplicate contacts. And when someone unsubscribes, you have to manually archive them or remove so you don’t pay for them being a part of your list. That’s why it comes in fourth.


  • Most authors and businesses are familiar with Mailchimp
  • Easy to use email creation
  • Multiple lists allowed
  • Tagging is available
  • Cool reports
  • Free plan is generous in that you have 2000 contacts, but then there’s only 12,000 emails so… you’ll soon outgrow that.


  • Removing a subscriber from your list does not remove them from your contacts–you still pay for them!
  • VERY EXPENSIVE in comparison to the author options.
  • Their pricing structure is also tricky. They say $9.99 for a Standard Plan but then you quickly realize that is for only 500 contacts, meaning that you had 2000 with the free plan, and you’ll
  • have to pay a whopping $29.99 to upgrade.

Pricing: Free Account (2000 contacts) // Standard Plan (500 contacts)–$9.99 a month// Standard Plan (2000 contacts)–$29.99 a month

Check Out Mailchimp Here

3rd Place: Convertkit Review

Convertkit logo

ConvertKit is a super powerful email marketing service that’s geared toward businesses with multiple different revenue streams. There are authors who use this service, and I use it for Kindlepreneur and Publisher Rocket, but it’s not necessarily geared toward the indie author who is just starting out. That’s why it’s in third place on this list for authors. It does have a free account, so you can check it out and see if it’s a fit.

Here are some of the features you can expect to get with ConvertKit:

  • Amazing visual automations
  • Sign up forms and landing pages that are super simple to create
  • Email campaigns that are not drag and drop
  • A new email builder that is drag and drop surprisingly
  • Landing page templates
  • Sign up form templates
  • Integrations with almost every service imaginable including Teachable, WordPress and Wix
  • Reporting
  • Amazing customer service

You can check out my detailed review of ConvertKit here.

ConvertKit Summary

Screenshot of ConvertKit's automation feature

As you can see from the automation image above, ConvertKit is fun to work with and really powerful, but what are some of the pros and cons of using the service for independent authors?


  • By far the most powerful for authors with multiple products who want to segment their subscribers
  • Multiple opt-in incentives
  • The free account has 1000 contacts
  • You can build landing pages and opt-in forms
  • There’s a 14 day trial account with premium features
  • Simple, powerful email
  • Fantastic support
  • Overall a great product but for the bigger author, really.


  • Super expensive. Not for new authors
  • No drag and drop email templates to speak of
  • No lists. It’s subscriber based so you’ll have to rely on segmenting, tagging and triggers which can be overwhelming for new authors.

Pricing: Free Account (1000 contacts)// Paid Plan (1000 contacts)–$29 a month// Paid Plan (3000 contacts)–$49 a month

Check Out ConvertKit Here

2nd Place: Mad Mimi Review

Mad Mimi logo

Mad Mimi is second on the list, but only because it’s cheaper than ConvertKit and provides services that are easier for new authors to use. I just had to point that out because third and second place on this list are very close. They offer different things that might appeal to different authors, but Mad Mimi is simpler and cheaper — although a big con is it doesn’t have a free account.

Right, with that said, let’s take a look at some of Mad Mimi’s features and why it’s second on the list of email marketing services for independent authors.

Here are some of Mad Mimi’s features:

  • Automations in the form of drip campaigns
  • Social buttons
  • List-based management
  • Great customer support
  • Simple drag and drop email creation
  • Email reports
  • Email templates
  • Capacity to have more than one list
  • Sign up forms that can be embedded and shared
  • Some integrations

You can check out my detailed review of Mad Mimi here.

Mad Mimi Summary

Screenshot of Mad Mini's drip campaign form

So, Mad Mimi has a lot to offer for new authors, but might not be the best option for those authors who are already experienced, have larger lists, and need more powerful segmenting and tagging options. Here are a few of Mad Mimi’s pros and cons for you to consider.


  • Great support. Very helpful
  • Cheap and easy to use
  • Can have multiple lists
  • Drag and drop emails or plain text
  • Drips for automation
  • Not over complicated


  • No segmentation to speak of
  • Removing subscribers from your list can be a pain
  • Early pricing structure not as good as MailerLite–but cheap later on

Pricing:Paid Plan (500 contacts)–$10 a month// Paid Plan (1000 contacts)–$12 a month// Paid Plan (2500 contacts)–$16 a month

Check Out Mad Mimi Here

1st Place: MailerLite Review

mailerlite logo

This is my number one choice for independent authors who are starting their mailing list. The reason? All the features and value you get with a free account. Seriously, you cannot go wrong with MailerLite, and the fact that it’s significantly cheaper than other options like Mailchimp and ConvertKit yet offers many of the same features is amazing.

Here are some of the features you can expect when using MailerLite:

  • Awesome free account
  • Automations
  • Form creation
  • Embedded and promotional forms
  • Landing pages and even website creation
  • Drag and drop email campaigns
  • Email scheduling
  • Templates for emails, forms and landing pages
  • Integrations galore
  • Segmentation and tagging for groups
  • A simple, sleek dashboard
  • Easily remove inactive subscribers

You can check out my full MailerLite review here.

MailerLite Summary

Screenshot of Mailerlite features summary

I personally use ConvertKit and even I am super excited about MailerLite’s offerings for authors. I particularly enjoyed using the dashboard, which was super easy to navigate. As you can see from the image, it’s simple to set up your automation sequence too. So, what are the pros and cons of our winning email service for authors?


  • Much cheaper than most alternatives
  • Unlimited emails for $10–tagging, segmenting, automation, the works
  • Highest value for money
  • Segmenting
  • Slower pricing curve


  • Not list based (segmenting instead)
  • You have to apply to use the service basically. They need to approve your account.
  • Deliverability is the lowest of them, but this has improved greatly
  • Some navigation irritation…

Pricing: Free Account (1000 contacts) // Paid Plan (1000 contacts)–$10 a month// Paid Plan (2500 contacts)–$15 a month

Check Out MailerLite Here

Want to Dive a Bit Deeper?

Take a look at this video I made to better compare the different email services…

Free MailerLite for Authors Email Course

To help those who choose MailerLite, I created a free MailerLite email course. While MailerLite does have an extensive list of tutorial videos, many of these go into specialized aspects and areas that don't serve most authors and can overwhelm you.  Therefore, I created this course to help you get exactly what you need and get started in setting up your account the right way.
Free MailerLite Course Signup

Check Out My FREE Course Here

What About SendFox?

SendFox is a bit of the new kid on the block.  Created by the amazing company, App Sumo, they have a strong backing and a proven record.  But here's two reasons why they weren't included on this list…yet:

1). I bought their lifetime deal (dropped $400) thinking that by buying in early, I'd reap the benefits of having their strong service in time once they caught up and got out a bunch of features.  However, I somehow missed the fine print and found out after-the-fact that their lifetime plan is actually very limited.  So, most of the NEEDED features were not afforded to me and I'd have to pay monthly to use it.  Bummer!

2). Even with their monthly paid plan, because they are new, they are missing a lot of features.  More importantly, they are missing a lot of integrations as well.  There are a lot of services that don't work with them yet (and no, I don't count Zapier as counting since it costs more).  I have no doubt that the team behind SendFox will catch up and crank out those features, but at this time, this service is limited.

So, I'll revisit them when I see their features catchup, and other systems integrate with them.

Final Thoughts

And that’s it! Kindlepreneur’s top picks for email marketing services. From my research, MailerLite is the best email marketing service for authors with Mad Mimi and ConvertKit in a close second and third, and Mailchimp in fourth. Is there another email marketing service provider I should check out? Be sure to leave a comment below and let me know. What service do you use?



  1. Nicolina on September 2, 2020 at 10:32 am

    Hi Dave, thank you for this. I have Mailerlite and am staggering at around 5 k subs. I’ve been looking at Flodesk, but I’ve heard too little about it. Is it up and coming? Have you heard of it?

    • Dave Chesson on September 3, 2020 at 1:18 am

      Honestly, I haven’t heard much about them, so I can’t say. But is MailerLite not doing what you need? Is there something or a feature you need?

  2. Charles Schwab on August 31, 2020 at 6:27 pm

    Thank you Dave for doing this. I will admit I have not read all the comments or entire article reviews.In the overview list I did not see OWNERSHIP anywhere, (or did I?,I may have missed it) Do any of those offer 100% ownership or do they all retain your list? Sell, share or do with it as they wish? Ive had a very bad experience with a company taking my sales list (not an email service specifically). I did not have 100% ownership and had not copied the entire list. So I got screwed. After working so hard to create a list, what good is it when it can be sold to others or taken?Thank you,

    • Dave Chesson on September 1, 2020 at 11:32 am

      As far as I know, it is FTC illegal to take a list that signed up for one thing, and use it for something else – like selling the list. So, by law, the Email Services are not allowed to use the list you collect for anything other than what you decide to do with it.

  3. Nasos P on August 30, 2020 at 9:32 am

    Hi Dave,

    Which ones have you used for a long time?

    I’m using Mailerlite for more than a year, and it had quite a few issues with deliverability and uptime.

    Do you share my concerns? Any opinions on the “quality” of those services?


    • Dave Chesson on August 30, 2020 at 11:00 am

      I’ve used ConvertKit for 2 years, MailerLite for 6 months, GetResponse for 4 years, and the rest listed for about 3 months. In the article above and the video I discuss deliverability as a con for MailerLite, but from my experience, it feels like a 5-10% difference than MailChimp and MadMimi.

  4. Jim Moriarty on August 29, 2020 at 2:24 pm

    NOW you come up w/ a MLite video???? THREE MONTHS AFTER I SWITCHED??!!??
    At any rate, I agree w/ your findings. It was a royal pain to get MLite up & running for me, but I find it super simple to use. In fact, I’m sending out emails weekly now, whereas w/ MChimp I was lucky to send 1/ month out.

    I can jump into MLite w/ my copy and artwork picked out and be done w/ creating and sending out my email (1.4K subs) in under an hour. More like 30-45 mins if copy/artwork is already done, y’know?

    In other words I’m super happy w/ MLite and wish I had started using it a year ago when MChimp changed their policies.

    • Dave Chesson on August 30, 2020 at 12:48 am

      Haha…sorry about that – but glad you’re seeing what I saw. Hope it works well for you!

  5. Patricia Crossley on August 29, 2020 at 6:18 am

    Hi Dave
    I’m a published author with no email list and pretty techno ignorant, but I realise I’m going to have to get in the saddle and stop being an amateur. Your inputs are really clear and motivating. Thank you for all you do!.

    • Dave Chesson on August 30, 2020 at 12:49 am

      Thank you and glad you found this helpful

  6. Tina Frisco on August 28, 2020 at 10:29 pm

    I love your blog posts and videos, Dave. It’s very generous of you to freely share your expertise with us. Thank you so much.

    • Dave Chesson on August 30, 2020 at 12:48 am

      Glad to have helped 🙂

  7. Richard Harrison on August 28, 2020 at 10:07 pm

    Great timing Dave, as I have just started researching what (for me) is a complicated and intimidating exercise.
    This article and video will be a tremendous help and I am very grateful.
    I dare say I will be up and running a lot sooner than I otherwise would and I may well save a lot of money in the process.
    Thank you.

    • Dave Chesson on August 30, 2020 at 12:49 am

      Awesome and sounds good!

  8. Cheri Merz on August 28, 2020 at 3:16 pm

    Based on your criteria and how you selected what to review, I’m not surprised at your choice not to include ActiveCampaign. Nevertheless, it deserves mention for its ability to map out automations visually and its integration capability. I only recently switched from MailChimp, and might never have known how much more I like AC if a done-for-you offer I invested in hadn’t recommended it. Maybe compare this group with a much more robust choice next time? (Exception – ConvertKit. It’s an all-in-one package that has capabilities beyond even AC, or so I’m told. I found it extremely user-unfriendly.)

    • Dave Chesson on August 28, 2020 at 4:47 pm

      I’d say ActiveCampaign and ConvertKit are comparable. However, this is why I choose to discuss ConvertKit over AC. If you are on a AC Lite, then the prices are comparable. However, with AC Lite, you don’t get many of the integrations that authors would/should need, which then makes you need the Plus package, which then makes AC WAY more expensive. Whereas with CK, I get all those integrations and don’t have to pay extra. I also still get to map out automations visually.

  9. Martin Hedley on August 28, 2020 at 12:52 pm

    Dear Dave,
    Thanks so much for this great post. I have been dithering for weeks over which service I should use as a newbie author. It couldn’t have come at a better time. Much appreciated.

    • Dave Chesson on August 28, 2020 at 4:42 pm

      Awe, super and glad to have helped!

  10. Thomas on August 28, 2020 at 11:24 am

    Hi Dave,
    Thank you for this systematic comparison, very useful.
    What, if any, is your assessment of Kajabi compared to the 4 ESPs you selected? I use Kajabi for funnel sequences.

    • Dave Chesson on August 28, 2020 at 12:11 pm

      I haven’t used Kajabi’s email capability, but Kajabi in general is very expensive. If you are already paying for Kajabi for their courses, then it might be useful to look at their funnel system.

  11. Sharon on August 28, 2020 at 11:16 am

    On Mailchimp, once you’ve signed up for their paid service and then decide that’s not what you what, it’s a challenge to get them to let you have the free service. The forms can be a bear to work with.

    • Dave Chesson on August 28, 2020 at 12:12 pm

      Yup! Also, to transfer your email subscribers to another company is a big pain…more so than any other I’ve dealt with.

  12. Amanda on August 28, 2020 at 7:50 am

    Over the years, I’ve used Aweber, Mailchimp, SendInBlue (AVOID LIKE PLAGUE), Mailerlite and ElasticEmail. My mailing list is about 12K.

    I’m currently with ElasticEmail but have had such appalling technical dramas I’ll be leaving them. I’ve endured everything from getting the account suspended despite NOT sending a single email, through to problems with sign up forms and now some weird mailsender issue causes confirmation emails from signups to be counted as spam. Even thought they’re Elastic are affordable, I can’t recommend them. SendInBlue was a nightmare. As I’ve said above, I have a 12K mailing list and only send a monthly email, Aweber and Mailchimp are outrageously expensive and need to get a grip.

    I’ve seen Birdsend come on the scene and I’m going to give them a try. They run the well-known Paypal gateway, Zaxaa, which many IMers have been using to deliver digital products for years.

    Just my experience from 10 years running a mailing list in a small non-fiction niche.

    • Dave Chesson on August 28, 2020 at 12:15 pm

      Awesome and if Birdsend rocks or stinks, let me know. I haven’t heard of them, but many pop onto the scene from time to time and I’d love to keep up 🙂

  13. Carmen Allen on August 28, 2020 at 2:48 am

    This is a VERY helpful article. Thank you so much for taking the time to research the options.

    Just a question … If I do decide to sign up with one of these companies in the future, (at the moment I’m using Squarespace Email Campaigns and only have about 130 subscribers) how do I ensure you get the coffee benefit as an affiliate?

    • Dave Chesson on August 28, 2020 at 3:44 am

      Awe, I appreciate that. If you do decide to, just click on one of the links here and sign up and if you ever spend anything on their servers, they’ll credit me for it. But regardless, I’m really happy to have helped, either way 🙂

  14. Theresa Lode on August 27, 2020 at 11:29 pm

    Dave, I so appreciate your generosity in how much you simply GIVE AWAY great information. You challenge me to be a better person in how I serve others. Thank you for being so awesome. I am going to sign up for Mailerlite; my MailChimp account has been sitting idle for a very long time because I just get overwhelmed with how to run the darn thing. Every time I logged in, something was different and the learning curve just kept climbing.
    Thanks again!

    • Dave Chesson on August 28, 2020 at 3:43 am

      Thank you – that made my night to read 🙂

  15. Lawrence Frederick Hebb on August 27, 2020 at 10:04 pm

    I started setting up my email provider back in March, I wanted to use my WordPress website alongside whichever one I chose and ran into problems from the start.
    My reader magnet wasn’t quite ready, so I left things for a few months.
    When I went back to it I discovered MailChimp had virtually no automation for their free account (I was using Mark Dawsons SPF101 course material) and if I wanted that I’d need to pay $14.99 a month.
    I took a look at Mailerlite and got everything I wanted, I even found a ‘backdoor’ way of using my WordPress site and full automation onboarding sequence that I could build myself.
    Not only that, but I’m able to use StoryOrigin for my reader magnet (also free) and save myself a heap of cash!
    Thanks for these reviews here

    • Dave Chesson on August 28, 2020 at 3:42 am

      That’s awesome. Yeah, I really like their free option – it’s far and beyond better than most.

  16. Emmanuel on August 27, 2020 at 9:34 pm

    Hi Dave, thank you for all your services. I must confess that your repertoire in this field is superb.

    1. However, I wish to ask if all these service providers you talked about are the ones to supply us with the email addresses we will be corresponding with, if no how do we generate such addressee?

    2. I am a catholic author and I think it will be very for me to have a list that is catholic niche related. Please how do I generate such addresses?

    3. If these service providers are the ones to supply the needed email addresses, please how do I know the one that can provide me addresses that are related to my niche?

    Thank you for all you do.

    • Dave Chesson on August 28, 2020 at 3:41 am

      No problem:
      1. No – that’s something you’ll need to do
      2. Having content upgrades in your book is a great start, but there are other tactics too that I’ll be writing about very soon
      3. No, they are the means in which you can collect email subscribers and send emails out.

  17. Bill Bach on August 27, 2020 at 9:16 pm

    Excellent course. You are amazing

    • Dave Chesson on August 28, 2020 at 3:40 am

      Thanks…that made my night to read.

  18. Shirlee aka Hanson Atwood on August 27, 2020 at 8:58 pm

    Hey Dave, I wonder what you think of TrafficWave(dot)net

    • Dave Chesson on August 28, 2020 at 3:39 am

      Haven’t heard of them.

  19. W.H. Lock on August 27, 2020 at 8:41 pm

    I switched to SendFox a few months ago from The Chimp. I like how it handles subscribers- it displayed as a List, but they’re really tagged. I talked with support, and 1 subscriber can be in multiple lists but they only count once, so the system isn’t really list based. I like the very minimalist email editor.

    Except the button builder.

    That could still use some work.

    • Dave Chesson on August 28, 2020 at 3:38 am

      I too did SendFox, but I found they are missing a lot of features and integration. I’ll keep my eye out for them though and if they catch up to the others, I’ll re-evaluate!

  20. Lauren on August 27, 2020 at 8:26 pm

    Hi, Dave!
    One thing you didn’t touch on was deliverability. I truly dislike Mailchimp for a bunch of reasons, but when I tried switching services, I found that I was getting about twice the opens when using Mailchimp versus Mailerlite from basically the same list. So I switched back (ugh). My assumption (which could’ve been wrong, of course) was that the email providers were seeing the newsletters coming from Mailerlite as spam more often.
    Do you have any data on that? Thank you!

    • Dave Chesson on August 27, 2020 at 8:36 pm

      Hi Lauren. I do have deliverability listed as a Con for MailerLite and in the video I speak a lot about it. While MailerLite has a lower deliverability betwen the two, from what I saw and from a Deliverability test I found online, it was only about %5-10 less than that of Mailchimp. One thing that might have affected you is when you intitial switch, for a bit of time, your deliverability will be off. That is because mail programs that have been used to seeing you deliver from one source (IP) don’t recognize the new one and so many won’t make it…until it starts to even out.

      • Lauren on August 27, 2020 at 9:24 pm

        Oh! Maybe should’ve watched the video first, huh? 🙂 Thanks for explaining. That’s great to hear.

        • Dave Chesson on August 28, 2020 at 3:40 am

          No worries and appreciate you being here.

      • Florian on August 28, 2020 at 9:41 am

        That’s exactly what happened here when switching from MailChimp to Mailerlite. First the open rates seemed worse; but after 3-4 newsletters, they settled on what was normal before.

        Thanks a lot for the article!

        • Dave Chesson on August 28, 2020 at 12:13 pm

          I even experienced that when I switched from GetResponse to ConvertKit. I was like “OMG what did I do?!?!” Then a couple emails later it was right as rain. 🙂

  21. Dot Nuechterlein on August 27, 2020 at 7:41 pm

    Pardon my being obtuse, but I have no idea what this might be for! I have one book with a rather targeted audience, and no additional products or business interests to advertise. Can there be any reason to email other people??

    • Dave Chesson on August 27, 2020 at 7:43 pm

      Probably not in this case. If you don’t have any intentions of writing more books, or creating more products that serve your book readers, then there’s no need for an email service.

  22. Pete on August 27, 2020 at 7:31 pm

    Did you look at AWeber?
    I use that.
    I’m not sure what I think of it’s templates. It’s a bit complicated to navigate. It sort of works.


    • Dave Chesson on August 27, 2020 at 7:34 pm

      Way back in the day I did ( that was back when I was on GetResponse. I wasn’t much of a fan of them then so I didn’t revisit them for this. I moved from GetResponse to ConvertKit in the end because I kept having issues of them sending emails to people who shouldn’t have gotten them (I have extensive tagging and automation systems).

  23. Anthony Sharratt on August 27, 2020 at 6:53 pm

    Hi Dave

    Great article, very informative. Just watched a webinar on Convertkit and it looked awsome – until I read your article!
    Mailerlite looks great as I am a new author with no list.
    If I began growing a list and wanted to change to Convertkit, how difficult would it be to migrate my list from Mailerlite?
    Your advice is always sound, so I’d love your thoughts on this.

    • Dave Chesson on August 27, 2020 at 7:42 pm

      Moving from MailerLite to ConvertKit is pretty simple. Moving from Mailchimp…that’s when things get hard.

      • Tam Francis on August 27, 2020 at 8:27 pm

        Drats. I’ve had Mailchimp for years. I don’t like some of the changes they made, but I know how to use it and I haven’t had great growth with readers there. I have more followers of my blog. My jury is still out on how subscribers to my blog are not as good as subscribers to my news letter since both come to them via an email blast. Hmmmmm….

        • Dave Chesson on August 27, 2020 at 8:36 pm

          Well, if you enjoy MailChimp and it works for you, then no need to move over…unless you’re looking to save. I’d wait till the savings becomes worth it.

  24. Jeanette on August 27, 2020 at 6:52 pm

    I’ve been looking into Substack. While not an email service in the sense of the ones you review here, it has some interesting potential. It’s just hard to find out much about it since it’s relatively new. Any thoughts?

    • Dave Chesson on August 27, 2020 at 7:41 pm

      I had someone in email ask about it too. I’ve actually not heard of them. So, I think I’ll give them a try and see. Back to the planning board…haha.

  25. Conrad on August 27, 2020 at 6:38 pm


    Dave you’re the man. I’ve been using and recommending MailerLite since 2015, maybe 14, and agree with your reviews here.

    I recently started using/testing a few other providers for some different features, but MailerLite has been consistent and has actually gotten better over the years.

    I had an idea to do a course showing authors how to use MailerLite a while back. Never got around to it. And now you’re offering it so I can just send people here!! 🙌🏿 🙌🏿 🙌🏿 🙌🏿 🙌🏿

    • Dave Chesson on August 27, 2020 at 7:40 pm

      Thank you Conrad and glad you like it – agreed. I like seeing services and programs that improve over the years. As for the course, thanks and I guess like minds think alike 😉

  26. Harold Sandberg on August 27, 2020 at 6:28 pm

    Dave, you have me sold on Mailerlite, but “HOW” do I get an email list started and going?
    Other than friends and family, “HOW” do I get more email addresses?
    I’ll be launching 3 new Christian books in Oct, and removing the current on Amazon. It would be nice to have 100 names alerting them to the new series. I will consider any suggestions, thank you.

    • Dave Chesson on August 27, 2020 at 7:38 pm

      I’m definitely working on more information like this. Gaining good emails are key.

  27. Nick Rippington on August 27, 2020 at 6:22 pm

    Dave, how easy is it to switch from one to another and take your list with you… I have been trying to get away from Mailchimp for a while now as they have made it much more complicated than it used to be, particularly for a one-man band. Trouble is I have over 1800 subscribers. Any thoughts?

    • Dave Chesson on August 27, 2020 at 7:38 pm

      It’s do able….although I’ve heard Mailchimp has made it a bit harder to do. So, if you do, plan a couple of hours of banging your head on the desk. But once you do, and you’re comfortable with the new email system, you’ll be happy you did.

  28. Lynda McDaniel on August 27, 2020 at 6:19 pm

    Great report, Dave–as always. I appreciate your ongoing efforts to help authors and writers. So generous of you! I can tell how much time this survey took, especially to be fair and balanced. You’re the best!

    • Dave Chesson on August 27, 2020 at 7:37 pm

      Awe, thank you!

  29. Joey Held on August 27, 2020 at 6:12 pm

    Thanks for sharing, Dave! I use MailerLite for a pair of newsletters and absolutely agree — it’s so easy to hop in and I’m amazed at how much functionality the free plan offers. Thanks again for such a detailed write up on all of these.

    • Dave Chesson on August 27, 2020 at 7:37 pm

      Absolutely – that’s what truly wins it for me…great free plan with all the things, and a reasonable pricing afterwards.

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Hey Guys, I’m Dave and when I am not sipping tea with princesses or chasing the Boogey man out of closets, I’m a Kindlepreneur and digital marketing nut – it’s my career, hobby, and passion.


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