Book Marketing

Episode 23: Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn

lessons learned publising and marketing with Joanna Penn

                                             Joanna and I might seem like competitors but in this medium, there really isn’t such a thing as competition. Just because somebody writes in the same niche as you, don’t look at them as a competitor. Instead, network with them, combine forces, email one another. You can work together to grow. It goes…

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How to Choose a Pen Name

There are many reasons authors use pen names. It could be for marketing purposes or it could just be for their own comfort. But regardless of why one chooses to use a pseudonym,  creating a pen name can play an important part in your book’s marketing. In this article, you will learn: Why do authors…

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