Book marketing 101

Book marketing is an extremely important part of a self-publisher’s success. But it can also be confusing. 

That's why I've broken down the process into 3 phases and given you a guide for each step.

Honestly, if I were to write a complete book on Modern Online Book Marketing, this would be EXACTLY IT.  So, enjoy it for free.

Note: Throughout this article, I’ll be recommending tools to help you reach your goals faster. When possible, I use affiliate links, which helps to cover the costs of running this site. There is no extra cost to you. In many cases, you’ll actually get a discount by purchasing a tool through my affiliate link.

Phase 1: Before You Write Your Book

1. Research the Existing Book Market:  See how your competitors are doing and ensure your book idea will succeed on Amazon by using these steps.

2. Check Success of Other Books: Use this tool to see how well other books are doing so as to guess at how much money you could potentially make.

3. Choose the Right Software for Writing Your Book:  Writing a legit book can be very complicated. Luckily there is book writing software out there that will help.

4. Plan and Outline Your Book: Creating a good outline for your book is a recipe for success. (KM Weiland)

5. Tips for Writing a Great Book: Before you set out writing, make sure you've got a good plan in place so that you can finish the product the right way. (Jeff Goins)

Phase 2: Putting Your Book Together

1. Select a Bestselling Title: Here is a list of smart and savvy ways in which you can legitimately create a potential bestselling title.

2. Create a Subtitle that Explains and Wows:  Subtitles are very important for not only helping you rank, but also convincing the customer to buy, and here's how to do that.

3. Create an Eye-Catching Book Cover for Cheap: Step-by-step process to creating and designing an affordable, yet legitimate, book cover.

4. Write a Book Description that Converts: Book descriptions are your last chance to convert a shopper into a buyer, so you better do it right. Here's a case study too.

5. Format Your Book Description: You're allowed to use HTML to make your description look great. Don't know how? No problem. This tool will do it for you.

6. Get Professional and Affordable Editing: Access my list of top yet affordable editors categorized by their specialty and rates.

7. Select the Right Kindle Keywords: Keywords are what help get your book discovered on Amazon by shoppers. Here's how to select the right ones.

8. Choose the Right Book Categories: Step-by-step process to finding and selecting the right categories that will help you be a continual bestseller.

9. How to Add Your Book to 10 Categories: Step-by-step process to getting Amazon to add your book to 10 kindle categories and 10 book categories.

10. Create Your Amazon Author Page: This page will help sell your book by allowing you to create an editorial section, as well as make your sales page more legit.

11. Write the Perfect Author Bio: This isn't your resume. It's an opportunity to personalize and build rapport with your readers and here's how. 

12. Should You Sell on Amazon Only or Go Wide?: There are benefits to publishing only on Amazon and enrolling in KU or Kindle Select. But there are benefits to going wide too.

Phase 3: Book Launch Time

1. Make Sure to Track Your Book Sales: As you begin your marketing effort, it is vital that you track your book sales and see which efforts produced the best results.

2. Email Your List, Friends, Family, Followers, etc: You've got friends and followers, now let's use them to get your book moving. Also, here's a template just in case you need it.

3. Plan the Use of Book Promotion Sites Right: Learn how you should use Book Promotion Sites to promote your books to readers upon launch.

4. Create AMS Ads for Your Book: Get Amazon to promote your book to their shoppers. Take my Full Free Video Course here.

5. Setup Facebook Ads (optional): Here is an initial step-by-step to FB Ads for books, but I recommend you only do this step if you're ready to spend time on this skill.

6. Setup BookBub Ads (optional): BookBub is a book market with some serious readers. Just like AMS or Facebook, this is a skill that needs time and attention.

7. Get More Book Reviews: Getting book reviews is critical to your success, and you have to be active about it. So, here is how to get those reviews - even if you're new.

8. Create a Press Release (optional): There is an art and science to doing a book press release. Check out what it takes to make that happen.

9. Network with Other Authors: Work with other authors in your genre or niche to promote each other's work. A rising tide raises all boats.   

Building an Author Platform

1. Build an Author Website: Your website is where you can turn readers into fans. You can collect email addresses, write content, and engage. (Tim Grahl)

2. Use an Email Service: Collecting email addresses so you can send emails to your fans is critical. Choose the right service to build and maintain this important asset.

3. Setup a Publishing Company or LLC for Your Works: With more money comes more liability. Use this to help create an LLC for your writing or to start a publishing company.


This is an easy-to-use software that helps authors validate their book ideas by giving them profitable kindle niches and keywords to target. It also helps with AMS ads and selecting categories. It works on both Mac and PC. Publisher Rocket will help you by telling you how much money other books are making, how many people type a keyword phrase into Amazon per month, and how competitive it is. Check it out here.

If you're serious about your writing, you need to give it the attention it deserves. And the first step is through editing and proofreading! ProWritingAid is the best platform available today--check out my review--for you to improve your writing. Use coupon code KINDLEPRENEUR20 to get 20% off your yearly subscription.

Scrivener is a must for any serious writer. Sure you can write a book using Microsoft Word, however, Scrivener was designed by authors for authors. It has multiple features that help boost productivity AND help you organize/layout your book. Check out my complete review on Scrivener and my side-by-side comparison of Word vs Scrivener. Also, if you act now, you can get a 20% scrivener discount as well.

If you're just getting started with your book marketing, you're going to want an email service that caters to you. That's why I like MailerLite. MailerLite will help you to automate your email lists, manage landing pages, and engage your audience with pop-ups, and more! Plus, it's absolutely free to get started.