How to Create a Professional Author Page in Amazon Author Central
Guest post about Amazon Author Central pages by the uber talented writer–and my editor for Kindlepreneur –Val Breit from KeepCalmWriteOn.com
Using Amazon Author Central and creating an Author page can make a big difference in your book sales.
It not only proves your legitimacy as an author but gives you certain functions and capabilities on Amazon that will help to convert readers into fans.
Sadly, creating a professional Amazon Author page can feel daunting with all the different steps.
But don’t worry because I’m about to show you step-by-step how you can create an amazing Author Central page, and even some super effective tactics to help boost your sales and follower numbers.
In this article, you will learn:
- What is Amazon Central and how to set it up
- What is an Author Page & why you need one
- What to include in your professional Author Page
- How to add the most awesome features to your Page that most don’t know about!
- An example of a stellar author’s page…that we got to help create – Michael Hyatt!
What is Amazon Author Central?
Many authors will setup their Kindle Direct Publishing (KDP) account and publish their book. However, they’ll forget to setup an account on Amazon Author Central.
So, what is Amazon Author Central and what does it do?
It’s the platform that allows you to setup your Author Page on Amazon, as well as:
- Add the Editorial Reviews section for your book – WHICH IS SUPER CRITICAL!
- Track your Book Sales
- See and Respond to Reviews
- Chat with Your Readers
- Fix Issues with Your Book Listings
Anyone with a book listed on Amazon can sign up for an Author Central Amazon account, and in order to take advantage of creating your Author Page, you’re going to need one.
What is an Amazon Author Page?
An Amazon Author Page is like your personal feature page on Amazon.
It’s where people can learn more about you, see (and buy) all your books, and find your website, blog, or social media all in one spot on Amazon. It’s basically an extension of your author platform, which you’re probably trying to build.
This is crucial because it will not only help you to sell more books by grouping them all on one page for your fans to find, it also helps build your legitimacy as an author and help your fans connect with you in more places.
If you aren’t familiar with Author Pages, go to Amazon now and type in a random book title. When you look at a book on Amazon, the author’s name is below the title. If it is hyperlinked, or a link you can click on, you can click to see the Author’s Amazon Page.
What Goes Into a Professional Author Page:
To make a stellar author page, you should definitely include the following:
- Compelling Biography
- Professional Author Photo(s)
- All of Your Books
- Book Trailers or Other Promotional Videos
- Feed to Your Blog Posts
- +Follow Button
- Social Media and Website Information
The great news is, it’s super simple to create an Author Central account and a professional Author Page that will help turn potential readers into your lifelong fans.
So, in order to get you started, let’s first create an Amazon Author Central account.
Create Your Author Central Amazon Account
First, you’ll need to sign up for an Author Central account before you can make your Author Page. You must have a book for sale on Amazon to get an Author Central sales account.
If you already have an Author Central Amazon account, you get a free pass to Step 2 – setting up your Author Page.
If you don’t have an Author Central account yet, here’s how to do it.
HOW TO SETUP YOUR AUTHOR CENTRAL ACCOUNT:
- Go to https://authorcentral.amazon.com/ and click Join Now
- Sign in with your regular Amazon username and password. If you don’t have an account, select I am a new customer. You’ll need to give a little more information.
- Read the Terms and Conditions then click Accept.
- Enter the name your books are written under. A list of possible books appears.
- Select any one of your books to create the account.
- If your book is not in the list, you can search for it by title or ISBN. Your book must be available for purchase on Amazon in order to setup an Author Central Amazon Account.
- Amazon will send you a confirmation email to finish creating the account.
- Amazon may contact your publisher(s) as an additional measure to verify your identify, which may take three to seven days.
While you’re waiting for verification, you can start adding information to your Author Page. You cannot add or make changes to your books or blog until your identity is confirmed, but don’t let that stop you from getting started. You can start adding things like pictures and a bio right away.
How to Set Up Your Amazon Author Page
Your Author Page is an extension of your author platform. You should update it with your new books, photos, courses, or videos as you create them.
Step 1. Add an interesting biography
Consider including interesting facts about your background, awards, hobbies, proud projects, and things that legitimatize you as an author and connect you with readers.
Your bio should also mention where people can find you on social media and your website or blog. K.M. Weiland even has links to her free opt in gifts in her bio!
- On the Author Central Profile tab, click Edit biography next to “Personal Biography.”
- Click Preview biography to review your work, then click Save biography.
- You can type directly in Amazon Central, but it’s best practice to have your own copy of the information saved. So type it in Word, Evernote, or some other tool first, then copy and paste it into your profile on Amazon.
- You’ll need to keep it plain text (no fancy bold, italics, HTML…) and make it at least 100 characters to meet Amazon’s requirements.
Step 2. Add photo(s) to your profile
Show potential readers who you are – a real and interesting person who writes books.
Some authors include one professional author headshot, while others include a variety of professional and personal pictures. You might add a picture of your family if that will resonate with your target audience, or add a picture of you speaking if you’re a professional speaker.
Honoree Corder did an amazing job of not only including a great profile picture, but also some stellar pictures in her Author Updates on her Author Page:
- On the Author Page tab, click Add photo.
- Click Browse and select a picture.
- Click the box to confirm you own or have cleared all rights to the photo you are adding, and then click Upload photo.
- You can change the order of photos by clicking Manage and dragging the photo to your desired location.
Step 3. Add your blog feed
You can show teasers of your latest blog feeds by connecting your blog to your Page on Author Central. When you add something to your blog, it will automatically update on your Amazon page. This should increase traffic to your blog and keep readers connected to you.
Joanna Penn’s page shows she is on top of it with her blog updates automatically synced to her Author Page.
HOW TO ADD YOUR BLOG FEED TO YOUR AUTHOR PAGE:
- Next to “Blogs” on the Profile tab, click Add blog.
- Enter the feed address for your blog then click Add. Note: Make sure you enter the feed address, not the blog address.
- If you use WordPress, add /feed/ to your blog’s URL. For example, if your blog is named WackyWriter, and is at http://wackywriter.wordpress.com, your feed address would be http://wackywriter.wordpress.com/feed/.
- If you use Blogger, use either of the following formats (replace yourblogname with the name of your blog). http://yourblogname.blogspot.com/feeds/posts/default?alt=rss OR http://yourblogname.blogspot.com/feeds/posts/default
- For more help with this step, Amazon has a post that will help.
Step 4. Add video
Having a book video or author video can definitely kick your Author Page up a notch and make it look more authoritative and legit!
You can upload up to eight videos and choose the order they appear on your page. There are three big rules to follow. Your video must be less than 10 minutes long; in one of these formats: avi, wmv, flv, mov, or mpg; and smaller than 500 MB. There are more video guidelines, like don’t use distasteful or obscene content, but I hope that goes without being said.
HOW TO ADD A VIDEO TO YOUR AMAZON AUTHOR PAGE:
- On the Author Central Profile tab, click Add video.
- Click Browse and choose your video.
- Click the box to confirm you own or have cleared rights to the video you are adding, and then click Upload video. (This can take up to 24 hours to completely process, and Amazon should send an email when the video is ready to go.)
- When it’s ready, review and approve your video. Check the box that you’ve reviewed the video, then click Approve video.
Step 5. Check your +Follow button
The yellow +Follow button should be on your Author Page by default, unless you’ve changed your settings.
Only your biggest fans will probably click the +Follow button, but what’s better than your avatar (aka target audience) showing their eagerness to know the second you’ve released a new product on Amazon?
This is one of those things to check is working right on your profile when you review your final Author Page.
As if that’s not enough, there’s even MORE you can do within Author Central after your Author Page is setup.
Advanced Amazon Author Central Tactics & Steps
The above steps will absolutely create a legitimate looking author page that will no doubt help with your sales…but there are a couple of obstacles you may face as an author, such as being a co-author or writing under pen names. We address those and some extra steps that you should consider and in the list below:
1. Include all versions of your books
Make sure you have all versions of your books. Past editions. Audio. Kindle Edition. Paperback. Hardcover….If any titles or versions are missing, it’s easy to fix this and claim your books.
HOW TO INCLUDE ALL VERSIONS OF YOUR BOOK IN AUTHOR CENTRAL:
- On the Author Central Books tab, scroll to the bottom of your bibliography and click Add more books.
- In the search bar, type your author name, book title, or ISBN, and click Go.
- Once you’ve found the missing title, click This is my book below the book. If Amazon lists your name as the author, you’re done.
- If your name is misspelled or you’re not listed as an author, you’ll have to do a little troubleshooting here to get the book on your author central page.
WHAT TO DO IF YOU USE PEN NAMES
If you write under a pen name, like Dave does, click let us know under the “Do you have a pen name” heading. Amazon asks what your pen name is, then they contact the book publisher to verify you as author.
Once you’re verified, you can access your pen name through the link in the upper right corner of Author Central. You can have up to three Author Pages with different pen names, and they will not be associated with one another on Amazon in any way.
(And no, that’s not Dave’s pen name ;))
WHAT TO DO IF YOU CO-AUTHOR A BOOK
If you are a co-author of any book, listen up.
There are not shared author pages, rather, each page is for an individual. So each author listed as a contributor to a book can claim the book under their account. You can reference and give a link to each other’s Author Pages in your biography or a blog post to share the love.
Here’s an example from co-authors S.J. Scott and Barrie Davenport. Both their names are hyperlinked, which means they’ve both claimed this book.
2. Customize your author page URL
You can add your Amazon Page URL to your author email signature, your website, or your social media. You might want to customize your URL with something that looks more professional, such as www.amazon.com/author/dave-chesson instead of www.amazon.com/author/dave-chesson/c/W9G3J/b?Q_1Nj/3k-1.
This can create even more opportunities to get potential fans directly to your Amazon page filled with your Amazon books.
HOW TO CUSTOMIZE YOUR AUTHOR PAGE URL:
- On the Profile tab, click add link next to “Author Page URL.”
- A recommended URL will appear, but you can choose your own
- If the URL you typed is available, click Save.
3. Add editorial reviews
Creating an editorial review for your book is ONE OF THE BEST TACTICS for your Amazon book sales page — yet so many authors don’t even take advantage of it. When Dave Chesson added an editorial review like the example below, he saw an immediate increase in book sales.
And once you see the strategy behind it, you’ll understand why it works so well.
The editorial review section is a place on your book’s sales page where you can list up to five reviews, comments, or testimonials that others have said about you, your book, or even your previous books. How incredible is that for book marketing?
Here’s an example of a GREAT editorial review for Pat Flynn’s Will It Fly book. Notice how he bolded the names of the reviewers…this is because Pat wants to highlight the legitimacy of his writing. You may not know Pat Flynn of Smart Passive Income (although you really should), but there’s a chance you might know Michael Hyatt, Chris Guillebeau, Chris Ducker, etc.
So, when you’re scrolling through his book’s sale page, and you see a comment by another author you admire, it’s instant legitimacy for Pat by proxy.
Now, you may not be friends with people like Dan Miller and Josh Shipp to include in your editorial reviews, but that doesn’t mean you can’t start building author relationships with those in your genre or niche – and I HIGHLY recommend you do.
Another option is to just show your 5 top reviews from your book. Feature them so that there is a better chance your potential customer sees those first. Check out what Derek Murphy did for his Shearwater Fiction novel. (PS: Isn’t he amazing at book covers?!)
So, no matter your level of networking skills, everyone has the opportunity to gather engaging editorial reviews for you book, and here is how you can add them to your page:
HOW TO ADD EDITORIAL REVIEWS IN YOUR AUTHOR PAGE:
- Click the Books tab at the top of the page.
- Click on the book you want and select the correct edition (each edition is updated separately).
- Under Editorial Reviews, click Add. Follow the instructions to enter the review, the name of who wrote the review, and the name of the publication, website, or forum the review was received.
- If you are entering From the Author, From the Inside Flap, From the Back Cover, or About the Author, you don’t need to enter a source.
- Click Preview and Save changes when you’re happy with the review.
4. Make your international author pages
Once you have your professional Author Page set, don’t forget to setup and optimize your page for international markets.
You could miss out on heaps of sales if you ignore the international book market. There are 13 Amazon markets worldwide. Not all of them have Author Central yet, but there are at least four, in addition to the U.S. Amazon site.
Visit the sites below, translate (if you’re using a Chrome browser, there’s a translate option at the top of the page), and repeat the steps above starting with setting up your Author Central account.
- UK – https://authorcentral.amazon.co.uk
- German – https://authorcentral.amazon.de/
- France – https://authorcentral.amazon.fr/
- Japan – https://authorcentral.amazon.co.jp/
An Impressive Author Central Page Example
I recently had the privilege to collaborate with Michael Hyatt and his team to makeover and optimize his Amazon Author Page. His page–like he– is one of the best! It was awesome to create an awesome page for an awesome guy. (That’s a whole lot of awesome!)
Everything about his page is aligned and represents the admirable author brand and platform he’s built at michaelhyatt.com.
His bio mentions the books he’s written, the bestseller status and accolades he’s achieved, his experience working in traditional publishing, his impressive social media and blog following, the courses he created, where to find him on social media, and he even adds a personal touch about his family.
All of these help sell his brand as someone you can trust and want to learn from. It’s no wonder he’s a virtual mentor to hundreds of thousands of people…Dave and I included!
See it in Action
Check out the video below where Dave Chesson creates an author central account and shows you how to setup your Author Page using the steps above:
Now You’re Ready To Have A Rockin’ Professional Author Page Too
There you have it, folks, a detailed summary of the most important features in Amazon Central and everything you need to create a professional Author Page.
Having a polished and complete page in Amazon Central will help those who like what you have to say easily find other books you’ve written (or will write), have more fans on social media, drive more traffic to your website, increase your Amazon Best Seller Rank, and create more lifelong fans of your products and brand.
And the best part? We’ve broken it down for you into an easy step-by-step guide.
Here’s a recap, just for you:
CREATE YOUR AUTHOR CENTRAL ACCOUNT
ADD AN INTERESTING BIOGRAPHY
ADD YOUR BLOG FEED
CHECK YOUR +FOLLOW BUTTON
INCLUDE ALL VERSIONS OF YOUR BOOKS
CUSTOMIZE YOUR AUTHOR PAGE URL
ADD EDITORIAL REVIEWS
CREATE YOUR INTERNATIONAL AUTHOR PAGES
If you don’t already have an awesome Amazon Author Page, what are you waiting for?
If you have an Author Page already, post a link to your Amazon Author Page below in the comments so we can see what others are doing to spice up their author page.
About The Author: Val Breit
Val is the founder of Keep Calm Write On. When Dave isn’t assigning Star Wars movies to watch for “research,” she spends her days sipping coffee, editing blogs and books, and revamping Author Pages. She likes to keep things simple while helping authors and online entrepreneurs keep calm as she makes their words shine, and leaves the mistakes behind. You can get in touch with Val to rehab your Author Page or polish your book or blog at Keep Calm Write On.