How to Create a Professional Author Page in Amazon Author Central


Guest post about Amazon Author Central pages by the uber talented writer–and my editor for Kindlepreneur –Val Breit from

Using Amazon Author Central and creating an Author page can make a big difference in your book sales.

It not only proves your legitimacy as an author but gives you certain functions and capabilities on Amazon that will help to convert readers into fans.

Sadly, creating a professional Amazon Author page can feel daunting with all the different steps.

But don't worry because I'm about to show you step-by-step how you can create an amazing Author Central page, and even some super effective tactics to help boost your sales and follower numbers.

In this article, you will learn:

  • What is Amazon Central and how to set it up
  • What is an Author Page & why you need one
  • What to include in your professional Author Page
  • How to add the most awesome features to your Page that most don't know about!
  • An example of a stellar author's page…that we got to help create – Michael Hyatt!
Bonus: Download Dave's free printable checklist with each step to creating your Amazon Author Page here!

What is Amazon Author Central?

Many authors will setup their Kindle Direct Publishing (KDP) account and publish their book.  However, they'll forget to setup an account on Amazon Author Central.

So, what is Amazon Author Central and what does it do?

It's the platform that allows you to setup your Author Page on Amazon, as well as:

  • Add the Editorial Reviews section for your book – WHICH IS SUPER CRITICAL!
  • Track your Book Sales
  • See and Respond to Reviews
  • Chat with Your Readers
  • Fix Issues with Your Book Listings

Anyone with a book listed on Amazon can sign up for an Author Central Amazon account, and in order to take advantage of creating your Author Page, you're going to need one.

Author Central Home Screen

If you haven't optimized your Professional #Author Page on Amazon, you're missing outClick To Tweet

What is an Amazon Author Page?

An Amazon Author Page is like your personal feature page on Amazon.

It's where people can learn more about you, see (and buy) all your books, and find your website, blog, or social media all in one spot on Amazon. It’s basically an extension of your author platform, which you're probably trying to build.

This is crucial because it will not only help you to sell more books by grouping them all on one page for your fans to find, it also helps build your legitimacy as an author and help your fans connect with you in more places.

If you aren’t familiar with Author Pages, go to Amazon now and type in a random book title. When you look at a book on Amazon, the author’s name is below the title. If it is hyperlinked, or a link you can click on, you can click to see the Author’s Amazon Page.

Here is a peek at Jeff Goins' author page, the master on how to write a book  – and don't worry, I'll show you how to set one up that looks just like it!

Jeff Goins Author Central Page

Your Amazon #Author Page is where you turn readers into fansClick To Tweet

What Goes Into a Professional Author Page:

To make a stellar author page, you should definitely include the following:

  • Compelling Biography
  • Professional Author Photo(s)
  • All of Your Books
  • Book Trailers or Other Promotional Videos
  • Feed to Your Blog Posts
  • +Follow Button
  • Social Media and Website Information

The great news is, it’s super simple to create an Author Central account and a professional Author Page that will help turn potential readers into your lifelong fans.

So, in order to get you started, let's first create an Amazon Author Central account.

Create Your Author Central Amazon Account

First, you’ll need to sign up for an Author Central account before you can make your Author Page. You must have a book for sale on Amazon to get an Author Central sales account.

If you already have an Author Central Amazon account, you get a free pass to Step 2 – setting up your Author Page.

If you don’t have an Author Central account yet, here’s how to do it.


  1. Go to and click Join Now
  2. Sign in with your regular Amazon username and password. If you don’t have an account, select I am a new customer. You’ll need to give a little more information.
  3. Read the Terms and Conditions then click Accept.
  4. Enter the name your books are written under. A list of possible books appears.
  5. Select any one of your books to create the account.
    • If your book is not in the list, you can search for it by title or ISBN. Your book must be available for purchase on Amazon in order to setup an Author Central Amazon Account.
  6. Amazon will send you a confirmation email to finish creating the account.
    • Amazon may contact your publisher(s) as an additional measure to verify your identify, which may take three to seven days.

While you’re waiting for verification, you can start adding information to your Author Page. You cannot add or make changes to your books or blog until your identity is confirmed, but don’t let that stop you from getting started. You can start adding things like pictures and a bio right away.

How to Set Up Your Amazon Author Page

Your Author Page is an extension of your author platform. You should update it with your new books, photos, courses, or videos as you create them.

Step 1. Add an interesting biography

Tell potential readers about yourself. You hopefully already have an author bio crafted with carefully selected keywords you want connected to you and your books.

Consider including interesting facts about your background, awards, hobbies, proud projects, and things that legitimatize you as an author and connect you with readers.

Your bio should also mention where people can find you on social media and your website or blog. K.M. Weiland even has links to her free opt in gifts in her bio!


  1. On the Author Central Profile tab, click Edit biography next to “Personal Biography.”
  2. Click Preview biography to review your work, then click Save biography.
  • You can type directly in Amazon Central, but it’s best practice to have your own copy of the information saved. So type it in Word, Evernote, or some other tool first, then copy and paste it into your profile on Amazon.
  • You'll need to keep it plain text (no fancy bold, italics, HTML…) and make it at least 100 characters to meet Amazon’s requirements.

Step 2. Add photo(s) to your profile

Show potential readers who you are – a real and interesting person who writes books.

Some authors include one professional author headshot, while others include a variety of professional and personal pictures. You might add a picture of your family if that will resonate with your target audience, or add a picture of you speaking if you’re a professional speaker.

Honoree Corder did an amazing job of not only including a great profile picture, but also some stellar pictures in her Author Updates on her Author Page:


Honoree Corders pictures on Author Central PageHOW TO ADD A PHOTO TO YOUR AUTHOR PAGE PROFILE:

  1. On the Author Page tab, click Add photo.
  2. Click Browse and select a picture.
  3. Click the box to confirm you own or have cleared all rights to the photo you are adding, and then click Upload photo.
  4. You can change the order of photos by clicking Manage and dragging the photo to your desired location.

Step 3. Add your blog feed

You can show teasers of your latest blog feeds by connecting your blog to your Page on Author Central. When you add something to your blog, it will automatically update on your Amazon page. This should increase traffic to your blog and keep readers connected to you.

Joanna Penn's page shows she is on top of it with her blog updates automatically synced to her Author Page.



  1. Next to “Blogs” on the Profile tab, click Add blog.
  2. Enter the feed address for your blog then click Add.  Note: Make sure you enter the feed address, not the blog address.
    • If you use WordPress, add /feed/ to your blog's URL. For example, if your blog is named WackyWriter, and is at, your feed address would be
    • If you use Blogger, use either of the following formats (replace yourblogname with the name of your blog). OR
    • For more help with this step, Amazon has a post that will help.

Step 4. Add video

Having a book video or author video can definitely kick your Author Page up a notch and make it look more authoritative and legit!

You can upload up to eight videos and choose the order they appear on your page. There are three big rules to follow. Your video must be less than 10 minutes long; in one of these formats: avi, wmv, flv, mov, or mpg; and smaller than 500 MB. There are more video guidelines, like don't use distasteful or obscene content, but I hope that goes without being said.

Check out Chandler Bolt's author page, the guy who's leading in self-publishing,  to see his video in action.
Chandler Bolts Video on Author Page


  1. On the Author Central Profile tab, click Add video.
  2. Click Browse and choose your video.
  3. Click the box to confirm you own or have cleared rights to the video you are adding, and then click Upload video. (This can take up to 24 hours to completely process, and Amazon should send an email when the video is ready to go.)
  4. When it’s ready, review and approve your video. Check the box that you’ve reviewed the video, then click Approve video.

Step 5. Check your +Follow button

The yellow +Follow button should be on your Author Page by default, unless you’ve changed your settings.

Joe Bunting Follow link on his Author Central pageThis follow button lets those who are interested in your work get updates when you’ve released new products or made big announcements.

Only your biggest fans will probably click the +Follow button, but what’s better than your avatar (aka target audience) showing their eagerness to know the second you’ve released a new product on Amazon?

This is one of those things to check is working right on your profile when you review your final Author Page.

If someone is on Amazon looking for books to buy, make sure your #Author Page closes the dealClick To Tweet

As if that’s not enough, there’s even MORE you can do within Author Central after your Author Page is setup.

Advanced Amazon Author Central Tactics & Steps

The above steps will absolutely create a legitimate looking author page that will no doubt help with your sales…but there are a couple of obstacles you may face as an author, such as being a co-author or writing under pen names. We address those and some extra steps that you should consider and in the list below:

1. Include all versions of your books

Make sure you have all versions of your books. Past editions. Audio. Kindle Edition. Paperback. Hardcover….If any titles or versions are missing, it’s easy to fix this and claim your books.


Make sure every version of your book is linked to in your Author Central Profile, including ebooks, audiobooks, paperback, and hardcover books.

  1. On the Author Central Books tab, scroll to the bottom of your bibliography and click Add more books.
  2. In the search bar, type your author name, book title, or ISBN, and click Go.
  3. Once you've found the missing title, click This is my book below the book. If Amazon lists your name as the author, you're done.
    • If your name is misspelled or you’re not listed as an author, you’ll have to do a little troubleshooting here to get the book on your author central page.


If you write under a pen name, like Dave does, click let us know under the “Do you have a pen name” heading. Amazon asks what your pen name is, then they contact the book publisher to verify you as author.

Once you’re verified, you can access your pen name through the link in the upper right corner of Author Central. You can have up to three Author Pages with different pen names, and they will not be associated with one another on Amazon in any way.


(And no, that's not Dave's pen name ;))


If you are a co-author of any book, listen up.

There are not shared author pages, rather, each page is for an individual. So each author listed as a contributor to a book can claim the book under their account. You can reference and give a link to each other's Author Pages in your biography or a blog post to share the love.

Here’s an example from co-authors S.J. Scott and Barrie Davenport. Both their names are hyperlinked, which means they’ve both claimed this book.

declutter-coauthors-both-claim-book-on-author-pagesSometimes you will see only one author's name hyperlinked, which means the other author is missing out on the marketing potential of that product…#AuthorFail!

2. Customize your author page URL

You can add your Amazon Page URL to your author email signature, your website, or your social media. You might want to customize your URL with something that looks more professional, such as instead of

This can create even more opportunities to get potential fans directly to your Amazon page filled with your Amazon books–especially through your author email list.


  1. On the Profile tab, click add link next to “Author Page URL.”
  2. A recommended URL will appear, but you can choose your own
  3. If the URL you typed is available, click Save.

3. Add editorial reviews

Creating an editorial review for your book is ONE OF THE BEST TACTICS for your Amazon book sales page — yet so many authors don't even take advantage of it. When Dave Chesson added an editorial review like the example below, he saw an immediate increase in book sales.

And once you see the strategy behind it, you'll understand why it works so well.

The editorial review section is a place on your book's sales page where you can list up to five reviews, comments, or testimonials that others have said about you, your book, or even your previous books. How incredible is that for book marketing?

Here's an example of a GREAT editorial review for Pat Flynn's Will It Fly book.  Notice how he bolded the names of the reviewers…this is because Pat wants to highlight the legitimacy of his writing. You may not know Pat Flynn of Smart Passive Income (although you really should), but there's a chance you might know Michael Hyatt, Chris Guillebeau, Chris Ducker, etc.

So, when you're scrolling through his book's sale page, and you see a comment by another author you admire, it's instant legitimacy for Pat by proxy.

Pat Flynns Editorial Review section in Author Central Pages

Now, you may not be friends with people like Dan Miller and Josh Shipp to include in your editorial reviews, but that doesn't mean you can't start building author relationships with those in your genre or niche – and I HIGHLY recommend you do.

Another option is to just show your 5 top reviews from your book. Feature them so that there is a better chance your potential customer sees those first. Check out what Derek Murphy did for his Shearwater Fiction novel. (PS: Isn't he amazing at book covers?!)

Derek Murphy Editorial review for fiction

So, no matter your level of networking skills, everyone has the opportunity to gather engaging editorial reviews for you book, and here is how you can add them to your page:


  1. Click the Books tab at the top of the page.
  2. Click on the book you want and select the correct edition (each edition is updated separately).
  3. Under Editorial Reviews, click Add. Follow the instructions to enter the review, the name of who wrote the review, and the name of the publication, website, or forum the review was received.
    • If you are entering From the Author, From the Inside Flap, From the Back Cover, or About the Author, you don’t need to enter a source.
  4. Click Preview and Save changes when you’re happy with the review.

4. Make your international author pages

Once you have your professional Author Page set, don’t forget to setup and optimize your page for international markets.

You could miss out on heaps of sales if you ignore the international book market. There are 13 Amazon markets worldwide. Not all of them have Author Central yet, but there are at least four, in addition to the U.S. Amazon site.

Visit the sites below, translate (if you’re using a Chrome browser, there’s a translate option at the top of the page), and repeat the steps above starting with setting up your Author Central account.

An Impressive Author Central Page Example

I recently had the privilege to collaborate with Michael Hyatt and his team to makeover and optimize his Amazon Author Page. His page–like he– is one of the best! It was awesome to create an awesome page for an awesome guy. (That's a whole lot of awesome!)

Everything about his page is aligned and represents the admirable author brand and platform he's built at

michael hyatt author page name updated
michael hyatt books living forward platform

His bio mentions the books he's written, the bestseller status and accolades he's achieved, his experience working in traditional publishing, his impressive social media and blog following, the courses he created, where to find him on social media, and he even adds a personal touch about his family.

All of these help sell his brand as someone you can trust and want to learn from. It's no wonder he's a virtual mentor to hundreds of thousands of people…Dave and I included!

michael hyatt author page blog feedIf you're looking for an example, you should check out his Amazon page and learn about how he built his author platform in his books.

Bonus: Don't forget to download our free printable checklist to creating the perfect Author Central Page.

See it in Action

Check out the video below where Dave Chesson creates an author central account and shows you how to setup your Author Page using the steps above:

Want more videos like this? Then click HERE to subscribe to my YouTube channel
Pretty easy, right?

Now You're Ready To Have A Rockin' Professional Author Page Too

There you have it, folks, a detailed summary of the most important features in Amazon Central and everything you need to create a professional Author Page.

Having a polished and complete page in Amazon Central will help those who like what you have to say easily find other books you’ve written (or will write), have more fans on social media, drive more traffic to your website, increase your Amazon Best Seller Rank, and create more lifelong fans of your products and brand.

And the best part? We’ve broken it down for you into an easy step-by-step guide.

Here's a recap, just for you:











If you don’t already have an awesome Amazon Author Page, what are you waiting for?

Bonus: You can download our printable Amazon Central Author Page builder checklist and use it whenever you want!

If you have an Author Page already, post a link to your Amazon Author Page below in the comments so we can see what others are doing to spice up their author page.

About The Author: Val Breitval headshot 1a

Val is the founder of Keep Calm Write On and The Common Cents Club. When Dave isn't assigning Star Wars movies to watch for “research,” she spends her days sipping coffee, editing blogs and books, revamping Author Pages, and writing about the best frugal living tips. She likes to keep things simple while helping authors and online entrepreneurs keep calm as she makes their words shine, and leaves the mistakes behind. You can get in touch with Val to rehab your Author Page or polish your book or blog at Keep Calm Write On.



  1. Sara @ The Holy Mess on July 21, 2020 at 6:37 pm

    Thanks for the help! I’ve been running websites for years but am about to publish my first book. This is great advice that I will be using.

    • Dave Chesson on July 22, 2020 at 12:46 pm

      Awesome and glad you enjoyed it.

    • William Byrne on July 26, 2020 at 1:20 am

      Dave: I can think of a list of superlatives and adjectives to describe the quality and quantity of your shared wisdom. But I will downplay it with the words supreme and superb. We don’t want you to suddenly leave us in deprivation while your ego soars!! Joking matey!! Thank you. I am humbled.

      • Dave Chesson on July 29, 2020 at 9:41 pm

        Haha…thank you. That totally made my evening to read 🙂

  2. Chris Lofts on July 19, 2020 at 12:03 pm

    Hi Dave. Great article.
    I have a bunch of reviews for one of my books in different Amazon markets, e.g. three in the UK, two in France etc. These don’t “bubble up” to which is really frustrating. I only have one there at the moment. Can I use editorial reviews to “copy & paste” the text from the reviews to show them under editorial reviews or will I get into hot water with Amazon?

    • Dave Chesson on July 20, 2020 at 2:50 pm

      They say you shouldn’t. How far they go with that, or if they check international markets, I’m not sure. But I think you can get much better and stronger ones by just asking writer friends or people in the genre or niche. It’s you time to control what is there…use it wisely.

  3. elizabeth venturini on June 29, 2020 at 5:26 pm

    Hello. How do you handle an author page when you have one book that is fiction and another book that is non fiction and more self-help? Do you focus the tone of the author page on the book that you really want to sell?

    • Dave Chesson on June 29, 2020 at 5:41 pm

      No, you can create two author pages and connect one to one book, and the other to the other.

  4. Elle Rosse on June 7, 2020 at 6:37 pm

    There are several areas that reference Amazon contacting the publisher to verify the author. For those that self-publish, how is the done? Are authors who self-published not allowed to create an author central page?

    • Dave Chesson on June 9, 2020 at 3:01 am

      Nope…you just create it like the article shows. Easy peasy.

  5. AMZ-DOC on February 26, 2020 at 5:55 pm

    Your article on amazon author page creation is too good.

  6. Guy Cook on January 26, 2020 at 10:54 pm

    Great article! However, on checking my Amazon author account, I see it has all changed now. Amazon have introduced a new Author Central (which is Beta) and the old one is now called Classic Author Central. They are migrating the functionality of the old one to the new one. The great thing about the new one is that you do not have to separately update all the international author pages – it is controlled from the centre. There are a few glitsches but it seemed to work well for me.

  7. Dan Ames on November 14, 2018 at 3:18 pm

    Here is my page:… Curious what you think…

    • Dave Chesson on November 14, 2018 at 4:44 pm

      You hit all of the check in the boxes and have all the bells and whistles you can have. The only other thing I’d potentially add is links to your social media in your bio. That is because some people prefer that.

  8. Cynthia Brandel on April 28, 2018 at 3:28 am

    Thank you for the helpful tips and advice. Please let me know what you think about my page. Any tips of hint you can give would be most appreciated.

    • Dave Chesson on April 28, 2018 at 5:00 am

      I think you nailed it. Great job.

      • Cynthia Brandel on April 29, 2018 at 5:07 pm

        Thank you.

        • Dave Chesson on April 30, 2018 at 2:42 pm

          Glad to help out!

  9. Susan Velez on September 14, 2017 at 12:17 pm

    Hi Val,

    This is my first time to your site, it has tons of information to help anyone get started with Amazon Kindle.

    I’ve actually just published my first book yesterday. I made a few mistakes, but nothing minor.

    Overall, my first experience went pretty well. I hadn’t heard about the Amazon Author Central page until I read your post.

    I ran through all the steps you recommended and even set up some of my International accounts. For some reason I had issues with the German and Japanese author pages.

    Thanks for sharing this tutorial, it definitely helps anyone who is new to publishing on Amazon. I’m going to read more posts to see if I can pick up some more tips and tricks.

    Here’s now my Amazon Author page looks like.

    I wouldn’t have been able to do it without the tutorials on this site.

    Have a great day 🙂


  10. Kevin Crenshaw on July 6, 2017 at 11:51 am

    Does it matter which Amazon account you use to create the Author Page? I’m the author, but my company is publishing the book and holds the copyright, and it has its own Amazon account. I also have a personal/family Amazon account. I figured we should use the company account so I can give access to others to update the Author Page. Any concerns with that strategy?

  11. Peter Suich on May 6, 2017 at 9:45 pm

    Hey, I’ve already created an author central page, and it’s working fine:

    However, when I log on to my kindle and look myself up in the kindle bookstore, it shows my book, but says I don’t have a page: “Sorry. This author doesn’t have a page.” Am I doing something wrong? Is there something else I need to take care of before it shows up? Will it show up when my book releases?

    I know from experience that I like to browse through authors and genres on my kindle. When I come across a new author, I will sometimes check out their bio/author page. So I understand that this is important. My ebook is releasing tomorrow, so I would really appreciate it if someone can help me out here.

  12. Chandler Bolt on April 28, 2017 at 3:47 pm

    Great post! Thanks for the shoutout 🙂

  13. Effrosyni Moschoudi on April 25, 2017 at 8:03 am

    Another excellent article, thank you! You gave me the push I needed to add more photos and videos on there. Other than that, I had done all the rest on my US page. Thanks for the Google Chrome translator tip. Added it to my to do list to do those other sites asap 🙂

    • Dave Chesson on April 26, 2017 at 6:25 pm

      Awesome! Yeah, Val did a bang up job on this article.

  14. Kay Newton on April 9, 2017 at 6:38 pm

    Hi there, If I have contributed to a book, yet not a co-author, just a chapter, can I still place it in my Amazon Author page?

    • Dave Chesson on April 27, 2017 at 11:06 am

      Hi Kay. Only if the person who is managing the KDP of that book listed you as something in the book officially through the KDP dashboard. That could be as an editor, writer, etc..

  15. Michal on March 20, 2017 at 2:20 pm

    Here is mine:
    Val, Dave, are there any guidelines what you can include in the video on your author’s page? I’m considering setting up a Patreon page and my profile is a good place to post a call to action.

    • Val Breit on March 20, 2017 at 6:49 pm

      Hey Michael, your Amazon Author Page looks great! Here are the guidelines from Amazon regarding video on your author page:
      You can share video interviews, book signing videos, and other videos with readers. Your videos should focus on specific features of your books or your experience as an author.

      Your videos should not include any of the following:

      Obscene or distasteful content.
      Phone numbers or e-mail addresses.
      Comments relating to book reviews and content visible on the Author Page and detail pages.
      Other people’s material—your thoughts and opinions are what matter.
      Profanity or spiteful remarks.
      Advertisements, watermarks on videos, or promotional material.
      Availability, price, or alternative ordering/shipping information.
      Solicitations for helpful votes or positive reviews on your detail pages.
      Spoilers! Don’t reveal crucial plot elements in your books.

  16. Felicity Thornwall on March 18, 2017 at 7:35 pm

    Here’s mine!

    • Dave Chesson on March 19, 2017 at 2:30 am

      Well, that’s more shirtless cowboys than I’d like to see haha. But well done and I love your bio and mention of the free optin gift.

      • Felicity Thornwall on March 19, 2017 at 4:18 am

        Haha, sorry about that! Thank you for the compliment and your keywords advice has been SOOO helpful!

        • Dave Chesson on March 20, 2017 at 3:06 pm

 problem and glad to hear it 😀

  17. Eric Z on March 6, 2017 at 12:51 pm

    AWE-SUM article Val! Here’s mine:
    Now you’ve given me some more ideas to update mine – especially the other markets, .de .fr etc. Thanks!

    • Val Breit on March 6, 2017 at 7:46 pm

      Hey! Glad you liked it, Eric, and glad there were some tips to make your Author Page even better. It’s looking great so far!

  18. Rosie Tesmenitskaya on February 23, 2017 at 5:00 am

    You don’t give a link for the author central sales report. I can’t
    find it and want to know how my book is selling as it has been 3 months
    since I got a royalty check.

  19. Onisha Ellis on February 20, 2017 at 9:37 pm

    The free check list won’t download.

  20. Desmond Langton on February 18, 2017 at 2:42 pm

    Excellent resource. I will definitely be using this guide. God bless.

    • Val Breit on February 19, 2017 at 10:56 am

      Ditto, Desmond. And I’m glad to hear it will be a helpful guide for you as you create an optimal author page!

  21. Chris Tick on February 17, 2017 at 10:34 am

    Excellent resource Val. I shall sure to implement as much as i can.

    • Val Breit on February 17, 2017 at 8:05 pm

      Thanks, Chris! The checklist might be a great resource for you if you plan to implement these steps at a later time.

      • Chris Tick on February 18, 2017 at 8:42 am

        i think i will. Thanks Val, are you on twitter or anywhere else to connect?

        • Val Breit on February 18, 2017 at 8:03 pm

          Yes! My Facebook page is Keep Calm Write On and I’m on Twitter @ValBreitEditor

          • Chris Tick on February 19, 2017 at 8:37 am

            found and followed and shared 🙂

          • Val Breit on February 19, 2017 at 10:54 am

            Awesome! Thanks a lot, Chris!

  22. K.M. Weiland on February 15, 2017 at 9:28 pm

    Hey, cool! Thanks so much for shouting out my page. Honored to be included. 🙂 Great post too! I learned a few things myself. 🙂

    • Val Breit on February 16, 2017 at 1:41 am

      Your page is an awesome example, which makes it easy to share! Including your opt in in your bio is genius!

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Hey Guys, I’m Dave and when I am not sipping tea with princesses or chasing the Boogey man out of closets, I’m a Kindlepreneur and digital marketing nut – it’s my career, hobby, and passion.


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