But, how does a new and budding author get those crucial Kindle book reviews that will help to drive up sales?
Most resources will give you common advice of:
- Build a list and ask your subscribers for reviews
- Reach out to your followers and ask them to review your book
- Ask your friends, associates, colleagues and family for reviews
That’s all fine and dandy…if you have those resources at your disposal.
But what about the rest of us?
The ones who don’t have raving fans ready to drop reviews. Or those of us without a giant email list and oodles of friends that we ‘want’ to send our ebook to?
Then you find another genius piece of advice – just exchange reviews with another author!
How clever is that, huh?
Not very, actually.
First and foremost, Amazon will delete any reviews they suspect were the result of a review swap.
Secondly, most authors who engage in this practice don’t care about your book. In most cases, they won’t even read your book. And yes, their review will be dishonest and fake.
So, what the heck are you supposed to do then to get your first set of reviews? It seems every single way of getting reviews either requires you to have an audience or get sales
Despair not, my friend because in this guide on how to get book reviews, I’ll show you.
In This Article I Will Show You:
- A proven step-by-step method how to get your book reviewed
- Tactics to getting high conversions on ebook reviews
- A simple time saving method on ebook reviews
A Proven Way on how to get book reviews (Despite Nobody Knowing You)
Reviews are much easier to get once you already have some. But, you need to get the ball rolling with that crucial 10-20 initial reviews before the sales. Then organic reviews will start appearing.
When I released my first book, How to Build Self-Discipline: Resist Temptations and Reach Your Long-Term Goals, I managed to get about 20 or so reviews thanks to the process I’m about to describe.
The remaining 30+ reviews, and growing every day, are organic. They come from people who bought the book and decided to review it out of their goodwill (I love you, guys!).
The thing is, I would have never gotten these 30+ reviews if it hadn’t have been for the initial 20 reviews I got.
How did I do it?
Here’s the process step by step using a fictional character to help highlight each crucial piece to this process. Our made up example is Billy, who wrote a book called 79 Secrets to a Powerful Morning Routine.
Step 1: Figure Out Which Books Are Similar to Yours
First, we need to find other books in our genre that have had success in getting decent reviews.
Our example, Billy, first goes to Amazon and starts browsing through the categories to find books similar to his work.
He goes to “Non-Fiction,” then heads over to “Self-Help,” and finds S.J. Scott’s books. He decides people who have read Scott’s books and any other books appearing on the list of “Customers Who Bought This Item Also Bought” will be a great fit for this book.
Step one done.
Step 2: Find Ebook Reviewers Who Have Reviewed Similar Books (and Who Want to Hear from You)
Now that we have found books in our genre, we need to find the ebook reviewers who not only like our genre but have a tendency and willingness to happily leave reviews.
So, for this step, Billy checks one of S.J. Scott’s books, scrolls down to the “Customer Reviews” section and clicks “See all 64 customer reviews.”(A special shout out to my buddy Steve Scott for being an awesome sport and allowing me to use his book as an example. You can find more of his work here)
He sorts the reviews by “Most helpful” and filters by “All positive.”
Why “Most helpful” and “All positive”?
We sort by “Most helpful” to start with the best reviews which are usually written by serial reviewers who are most likely to share their email address on the reviewer profile (you can usually skip one-sentence reviews). We check “All positive” because we don’t want to get reviews from people who didn’t like a similar book.
The first reviewer he checked shares his e-mail address on his profile page (email blurred to protect the reviewer).
Billy now looks at the profile to find out when was the last time this person posted a review.
We don’t want to contact people who haven’t left a review in years. In this case, the reviewer is extremely active and has been posting new reviews every single week.Billy jots down the reviewer’s contact information in his spreadsheet and continues checking the profiles of other reviewers.
He then moves on to another similar book and keeps going until he finds 100 or so reviewers (in some genres, you won’t be able to find more than 50 or so reviewers).
This step is by far the most time-consuming. It will probably take you at least several hours to find 100 reviewers as most people (95% or so) don’t share their email address on their reviewer profile.
But later on, we’ll talk about how you can reduce this time consumption but still get the results you need.
Step 3: Reach Out to the Potential Reviewers
Now that we have this amazing email address of willing and able reviews, it’s time to connect.
But you better do this step right or else you will have poor conversion rates and lose out big.
By the time Billy has a list of 100 people, he’s probably so tired and exhausted that he’s not in the mood for another step. But hold on Billy, it’s the last thing you’re going to do and then you can sit back and wait for your reviews (well, almost).
Billy goes to his email account and starts sending out review requests.
The hard part is that Billy is going to do this the right way. Instead of a spammy copy and paste tactic using a script, Billy is going to write out a personalized email.
A few things you should include in your message:
- introduction (“I’ve read your review of X”)
- why you are reaching out to them (“I wrote a similar book you’ll probably enjoy reading”)
- request (“I’ll be happy to send you a free copy in exchange for an honest review”)
Write 5 sentences or less. Most of these people are busy reading and reviewing other books, so they’ll appreciate if you respect their time.
Step 4: Send Your Book to People Who Want to Read It
Out of 100 sent emails, you should get at least 20-30 replies. Send your book to the people who are interested in reading it (I suggest sending it in three formats – EPUB, MOBI, and PDF), and tell them when you’d like to receive a review from them – 2 weeks is a good time frame.
If you’ve yet to launch your book, let them know you’ll send them a link to the product page once your book goes live.
Step 5: Send a Follow-Up
Not all of the people who have told you they’ll review your book will review it.
Expect about 20% to post their review within your time frame. To squeeze a few more reviews out of this process, send a polite follow-up a week after your deadline reminding people to post their review.
This additional step should generate a few more reviews
In the end, one out of three people who initially replied to you should post their review.
Boom, you now have your initial 10-20 reviews… which is nice!
With this initial amount of reviews, you should have no problem getting those organic reviews and increasing your sales as well.
Skip the Most Time-Consuming Part (and Work on Your Book Instead)
Now, for some of us, we’d rather be writing our next book or employing other ebook marketing tactics than searching for useful email addresses.
But there is no denying the importance of those initial reviews.
Thankfully, Book Review Targeter can help.
Instead of you having to use your time looking for potential reviewers, this program will do it for you.
After buying the program, all you have to do is:
- Type in a search term as you would an Amazon search
- Then a list of books will appear and you need to choose which ones you want the program to extract the emails of past reviewers from.
- Once the results are ready, you can choose from which group to extract the emails.
- Now, enjoy having a list of reviewers who have favorably reviewed other books like yours.
- Get to writing those emails and enjoy the increased of reviews.
Pretty simple huh?
Go Get Them Reviews Now
No matter which route you’ll go, there’s no easier way to get the initial reviews, especially if you’re an unknown author. An additional benefit of this approach is that you’ll get to speak with your readers directly, thus getting valuable feedback and building new relationships.
I hope you enjoyed this guide on how to get book reviews. It seems pretty straight forward, but can be a little time consuming…but as most authors will tell you, getting your book reviewed can be a powerful metric that should have a positive effect on your kindle sales.