Book Cover Design Mastery


A couple of years ago, Martin Lake’s book sales were dismal. As a self-published author, he was selling just 15 books per month.

Sound familiar?

Well, Martin didn’t just accept those sales and move on. He changed his book cover design for the first book in his three-part series…and his sales of all three books tripled!

Two months later, he changed the covers of the second and third books to match the first in quality, and his sales doubled again.

He didn't change his writing, or even his marketing plan…he simply changed his book cover design.

How did Martin improve his cover to triple then double his sales?

Well, that’s exactly what we are going to cover below. And don’t worry, whether you’re design talented or a design n0t-s0-inclined, I've got the steps that will work for you.

In this article you will learn:

  • The five steps to creating an awesome book cover design
  • Great places to find your book cover ideas and inspiration
  • Dimension requirements your ebook cover design must follow to sell online
  • The best tools, tricks, and tutorials to create your book cover art yourself
  • Who to ask for help if you need a professional book cover design artist
  • How to decide which cover potential customers like best

First things first: Creating your book cover should come after you’ve picked the right book title. If you haven’t yet picked your book title, tackle that before you start designing your cover because your title and cover should be symbiotic and in sync.

Once you’ve determined your title, you can move on to designing your book cover.

Step 1. Find Book Cover Ideas

Your book cover should send a clear message. In general, nonfiction speaks to the brain while fiction speaks to the heart. Novel book covers do great when they send an emotional message congruent with the story, while nonfiction book covers that are witty and intriguing sell well. Since you’ve selected your title, you should have a clear idea of what message you want your book cover to send.

Stick to Your Genre Expectations

When you browse the Amazon bestsellers in your genre, you should notice patterns in color schemes, fonts, layouts, and images. You’ll want your cover to stand out by looking awesome, yet ensure it naturally fits into your genre.

mystery genre book covers

If you go against what readers of your genre expect to see, your book will end up in front of the wrong readers (and not sell). Once it’s in front of the right readers, with a great cover, titleblurb, and reviews, it should get a lot more sales.

Shop For Your Cover On Amazon

As you shop on Amazon, keep your eye out for any book covers that stick out or that you find appealing.  Although, you may not need a book cover for that particular genre or topic, it can be very helpful to look at the book covers you like and find inspiration.

When you find a book cover image you like on Amazon, just right-click and save the image as a file on your desktop. I personally have a file on my desk that is filled with covers I saw when shopping or doing research that I loved for one reason or another.

Find Inspiration on Pinterest

One place that’s awesome for finding book cover ideas is Pinterest. You can browse boards and pins, then save the ones you like to your profile to refer to later. There are plenty of book cover boards you can browse to see which covers you’re drawn to and serve as inspiration for your book's content, message, and genre.

kindlepreneur pinterest cover design

(Psst! Did you know Kindlepereneur is on Pinterest? We have an entire board just for book cover design tactics, and here’s my good friend, K.M. Weiland’s place for storing book covers she loves, like the ones below)

pinterest book covers weiland

Step 2. Choose Your Book Cover Design Tools or Designer

Decide if you are going to tackle this project yourself or hire a professional cover designer to do it for you. This is a super important step.

Podcast Episode – Case Study of Reviving a Dead Book With a New Book Cover Designer

Below are some of my favorite design software, book cover design templates, and places to find book cover designers. Please note that I am an affiliate for some of these tools and services, which helps to cover the costs of running this site.

If You Want To Design A Cover Yourself

  • DIY Book Covers – This is my personal favorite. You can design your own cover with Free templates and tutorials based on the principles that work for bestselling books from the go-to book cover design guy himself, Derek Murphy. It's a tool, a guide and a template system all in one.
  • Canva – a Free design tool you can use with tons of book cover templates for just about anything you’d want to design, including book covers for each genre.  Very easy to use, but very limited in what you can create. View a tutorial here.
  • Adobe – If you have Photoshop or InDesign software already, you can learn how to use it to create book covers. Super advanced, but it does allow for much better designs. View the Photoshop tutorial and InDesign Tutorial.
  • Word – You can even use the classic Word processor to create your book cover for free.  Check out this tutorial to learn how.
  • Vexels – a newer design tool that is really ramping up their book cover design. Vexels offers print-ready book cover designs and patterns, perfect for Kindle Direct Publishing and self-publishing.
  • Placeit – This site is slightly different as it is better for mockups than strictly book covers. You can make professional mockups to use in marketing materials or your website.

If You Want To Hire A Professional Cover Designer

  • Ebook Launch – Professional quality book covers at an affordable price. This is my preferred designer and the one that I use for all of my books.
  • Jeff Brown Graphics– Jeff Brown is a book cover illustrator and designer, specializing in sci-fi and fantasy. He has worked on over 500 book covers and has over 15,000 hours of professional experience as an illustrator. Jeff has worked on covers for bestselling authors such as Steven Erikson, Michael Anderle, Ken Lozito, B.V. Larson, Glynn Stewart, Lindsay Buroker, Nick Webb, Dennis Taylor, and Craig Martelle. His process is very collaborative and he likes to start with a video call brainstorming session when possible. He is always taking on new clients.
  • Reedsy – A marketplace for vetted book designers with high accomplishments in the industry. You're sure to find a cover designer or interior designer with experience in your genre here.
  • Damonza – Professional cover design team with hundreds of books under their belt.  Also offers a 5% discount with the use of this code: KINDLE5
  • 100 Covers – A very affordable option for those who need a legit cover.
  • 99 Designs  – You create a design contest by telling them what you're looking for, and you'll get lots of options in return. At the end of the week, you get to pick your favorite design. If you don't like any of the designs at the end, you get your money back. You can even get design help for other parts of your author brand here too, like logos and business cards.
  • Deviant Art – Is an online community where artists post their work. There, you can find an artist with your kind of style and contact them for creating the job.
  • Author Packages – Affordable custom ebook and print cover designs available as well as formatting and proofreading service.
  • MIBL Art – High quality yet affordable cover designs with fast turnaround. They offer ebook and print cover designs along with other author materials, such as bookmarks and author logos.

Just a note: If you are using a designer, it is best if you've completed Step 1 above because this will help give your designer direction. You'll have a much better chance of success and happiness with the results if you clearly communicate what you're looking for. Here's an article I wrote about how to get the most out of a Fiverr Book cover designer – although I don't recommend Fiverr, I do believe the concepts from this article can be applied to your working with any designer.

Step 3. Select Your eBook Cover Dimensions

Before you start designing your book cover, you need to make sure that the dimensions of your book meet the market's requirements. Then, you need to choose the right width to height ratio so that your book looks like it fits.

Book Cover Dimension Requirements

Each market has different requirements and recommendations for book covers.  Here's a handy chart with the basic dimensions and file requirements for the most popular self-publishing book sites:

File FormatCover Size RecommendedCover Size Requirements
Amazon Kindle Direct PublishingJPEG or TIFF2,560 x 1,600 pixels | Ideal ratio of 1.6:1Between 1,000 x 625 pixels and 10,000 x 10,000 pixels – one side must be at least 1,000
Apple iBooksJPG or PNG1400 x 1873 or 1600 x 2400 pixelsAt least 1400 pixels wide
Barnes and NobleJPG or PNGRectangle height & width at least 1400 pixelsMinimum of 750 pixels for height and width
KoboJPG or PNG1600 x 2400 pixelsMinimum of 1400 pixels wide
SmashwordsJPG or PNG1600 x 2400 pixelsMinimum of 1400 pixels wide
Draft2DigitalJPEG1600 x 2400 pixelsMust be a tall rectangle

Amazon is pretty flexible about your book cover size ratio. They only ask that one side is at least 1000px long. This allows you to make your cover width/ratio different. This is very noticeable when searching the Amazon results.

kobo covers wrong sizeAmazon recommends that your book cover height to width dimensions be a ratio of 1.6:1.  So what does that look like compared to a different ratio when customers scroll the results for a book search?

Book-Cover-Dimensions-for-AmazonSo, choose the right ratio for your book and make sure it looks great…because this is what the shopper is going to see.

PS: I personally use a 1.5:1 ration on my book covers by setting my cover dimensions to 1500 px height and 1000 px width. I feel as though it's the right combo. However, if you're creating a textbook or something that should look “thick,” then you might want to use a 1.3:1 ratio. See how the ratio can augment perception?

Step 4. Design Your Book Cover: Tips and Tricks

Designing your cover is part art, part science/psychology. Here are a couple of book cover design tips and tricks to think about and use when you go about actually designing it.

Select a Good Cover Font

Sometimes people really only focus on the cover image, but the font and title design should definitely not be overlooked. I’ll even go so far as to say you should treat your title like a logo, and you should create one that stands out and is memorable. It's so important, we have an entire post dedicated to book cover typography. Plus, there are certain fonts that are perfect for each genre, and there are fonts you should never use on your cover.

amazon horror covers

Here's a little more on fonts & typography that might help to spark something.

Use Colors to Draw Attention

The 2-3 cover colors you choose should help create the mood and message you’re trying to send. Complimentary colors (across from each other on the color wheel) tend to work well together, as do analogous colors (next to each other on the color wheel) of combined dark and light tints. Many Blockbuster movie posters feature a blue and orange design, or black, white, and red one, because these colors work well together. (I guess I was onto something when I created the blue & orange Kindlepreneur logo.)


Choose the Right Picture

Contrary to what many people think, simple is better. Make sure your cover is not too busy or a mix of too many colors. The cover image should cause an emotional reaction when people look at it, such as suspense, lust, or intrigue.

For example, a bloody camp hatchet on a stump could really set the tone for a wilderness survival/slasher book.

If you're looking for images to use on your cover, you can find just about anything you want on either free or paid sites. Here are a few:

Use Free Book Cover Images

The photos on these sites are free for you to use and alter as long as you give the artist credit. If you use an image for your cover art, check the attribution guidelines to see if there is are specific locations (such as back cover or title page) where artist credit should be given.

Find Paid Book Cover Images

Here are a few of the sites that have a cost per photo, or you can use unlimited photos with a paid subscription.

Brand Covers in a Series

If you’re an author of a series, choose some element of the covers to keep the same, such as a theme, image, or font, to strengthen your branding as an author. Here’s an example from Ted Dekker’s The Circle series (one of my favorite series of all time btw):

circle series covers


SUPER IMPORTANT ADVANCED TIP: Don’t forget to look at the small version of your final book cover product. When designing your book cover, you absolutely must look at your design in the size Amazon (and other sites if you're using them) will show your customer when they are shopping. Your ebook has to make an impact at a thumbnail size. Most importantly, customers should be intrigued and be able to tell what type of book it is at a glance.


amazon nonfiction covers

One common mistake that people make is that their title either blends into the background or is just too small to read. So, before you finish, make sure to look at your cover in the size it will be on the Amazon results to check that it still looks good.

Step 5. Test Your Book Cover

Here is the BEFORE & AFTER of Martin Lake’s book cover, mentioned earlier in the intro. The cover update was completed by master cover designer, Derek Murphy. This is a perfect example of how subtle changes like font, color, and organization can have a huge impact.

martinmakeoverThe case study results for Martin and several other authors who sold more books by replacing an old cover can be found here.

And if you have a couple of covers and you’re not sure which will sell best, I highly recommend using PickFu to split test your covers and see which one people like better. This helps you get honest feedback from potential customers (people you don't know) so you can more confidently make the final decision about your cover.

pickfu example

PickFu's A/B testing is how Tim Grahl was able to choose the best cover design for his uber popular book marketing guide Your First 1000 Copies.

Could a book cover redo DOUBLE or TRIPLE your sales? #BookMarketingClick To Tweet

Create a Mockup

After you're done making a book cover design that impresses both you and people you don't know, turn your flat 2D image into an awesome 3D Book Mockup to create more professional looking advertisements for your book.

Some cover designers will include a 3D cover in the package you pay for (or will add it for super cheap). Alternatively, you can download templates yourself for free or hire someone to create a mockup for you for super cheap (like $5 or $8) as I explain in this guide to create book cover mockups.

book cover design from 2d to 3d mockup

See how much better your book cover design can be with just one simple trick?

The Art and Science to Book Covers


I'm a big fan of Ted talks, and this one is a perfect cap to the article.


Have you ever wondered if just a simple change of your book cover design could be what your book needs?

The truth of the matter is, people do judge a book by its cover. If your book cover design doesn’t follow these key guidelines, your book–no matter how well written–will fail.

So make sure you can answer “Yes!” to all of these final book cover design questions:

Does your cover send a clear message?

Did you stick to genre expectations?

Did you select a font that’s proven to be great?

Did you use colors that compliment and pop?

Did you choose a powerful picture that intrigues?

Does your cover make an impact in the small thumbnail size?

Did you brand your covers if you wrote a series?

Did you test your covers to see which is truly the best?

Implement these steps and you’ll be well on your way to designing a book cover that’s perfect for your market. You may even double or even triple your book sales.




  1. Michael Brooks on July 30, 2020 at 11:03 am

    A very insightful article which made me consider if I had the correct cover. For a novice, this is most helpful and will do so in the future as well.

    • Dave Chesson on August 1, 2020 at 1:05 am

      Awesome and glad to have helped!

  2. OMNIST CHRIS AKPAN on January 4, 2020 at 8:27 pm

    This is so amazing resources.

    • Dave Chesson on January 5, 2020 at 2:12 pm

      Thanks and gald you liked it!

  3. World Specials Days on May 1, 2019 at 4:45 am

    Loved the article and the others that were mentioned. Thought I would ask you guys to read mine about Mother ‘s Day. Thanks!
    Mothers Day Images

  4. Rob Williams on January 1, 2019 at 8:47 am

    Just wanted to pass along my website. I do professional book cover designs.http://www.ilovemycover.comI have discounts for new orders, please contact me if you have any questions, We are extremely easy to work with!

  5. Joseph Riden on September 3, 2018 at 11:02 pm

    One more thing about book cover checkout. Once you think you have your design and you’re checking it out, be sure to try it in monochrome (AKA grayscale.) Why do that when you know it will be produced in glorious color? Because lots of folks who read books on Kindles or other e-readers only see grayscale on-screen. Their displays do not render in color. And some colors that contrast wonderfully against each other blend into one or come very close to that whan everything is reduced to shades of gray, no matter how many. To see it in mono, just drop the image into MS Word, and set the image to that color mode. Or use another graphics software.

  6. Frances Suzanne on July 22, 2018 at 2:55 pm

    I wish more authors understood how important a cover is and that if you’re not a professional designer, you should not venture in this territory on your own. Everyone who can do a thing or two on Photoshop think they can buy a stock image and throw some words on it and have a book cover. It is VERY easy to spot amateurish covers on Amazon and other marketplaces. Typography can make or break a cover, so I always tell authors to pay (and do not go cheap) a designer for a professional looking cover. The investment pays off.

  7. Morten Haugland on May 12, 2018 at 6:19 am

    Great resource for every author seeking a good book cover designer. One idea is to (if you’re willing to spend some extra money) try multiple artists or services and make a poll between all the designs you get. I usually contact a few people at UpWork to design a book cover for me (pay around $200 for each), then buy a few alternative pre-made covers from (around $70 for each cover) and then make a poll between them all. This way, I get multiple ideas about a cover, before deciding upon one.

    • Dave Chesson on May 14, 2018 at 1:41 am

      Sounds like a good plan.

    • disqus_Ox4IVwXVWj on December 27, 2018 at 4:54 pm

      mortenhaugland I do not agree

  8. Tuan Anh Chu on April 22, 2018 at 11:10 am

    Please, could someone give me some advice about Kindle publishing: Could I publish different category ebooks under different author`s name(pen name) in 1 account ? THANK A LOT

  9. Krystle Hunter on April 5, 2018 at 5:25 pm

    Thank you for this article. I found it really helpful as I’m designing my first book cover. Great resources. I’m also wondering if you have any tips on the interior design?

    • Dave Chesson on April 5, 2018 at 8:06 pm

      Thansk Krystle for telling me – it really means a lot to hear. As for interior, in truth, I do one of two things personally – I hire someone to do all of my book formating (and thus interior designs) or just buy the Interior design templates from Joel Friedlander at https://www.bookdesigntempl

      • Krystle Hunter on April 9, 2018 at 4:07 pm

        Awesome! Exactly what I was looking for. Thanks

        • Dave Chesson on April 9, 2018 at 9:39 pm

          Awesome and glad to help out!

  10. russell on January 13, 2018 at 2:01 pm

    Hi guys! I am a freelance book cover designer. I specialize in romance and sci-fi book covers.
    Buzz me up if you need high quality book covers! rgorgonio93@gmail.comYou can also visit my portfolio at http://russellanthony.weebl

  11. russell on January 13, 2018 at 2:01 pm

    Hi guys! I am a freelance book cover designer. I specialize in romance and sci-fi book covers.
    Buzz me up if you need high quality book covers!

    You can also visit my portfolio at

  12. Brian Schwartz on December 1, 2017 at 7:06 pm

    Just went through a lot of back & forth with the KDP team and they now prefer that the interior covers in Kindle books have a minimum length of 1800 pixels on the shortest side.

  13. Terry Gene (SciFi Writer and A on October 27, 2017 at 2:41 pm

    sorry to intrude, but the left side share buttons go to blank pages.

    • Dave Chesson on October 27, 2017 at 2:42 pm

      Oh…hmmm…I just checked them and they worked for me. But we did just implement the new “Social Warfare” plugin doing that. So I’m sure there might be a bug or two. I’ll look into it more.

  14. John Chapman on October 25, 2017 at 11:07 pm

    One thing missing – make sure you don’t make the author name too small. Your author name is your brand and it’s that that the reader will look for when buying the next book. The smallest Amazon book thumbnail is 58 x 87 pixels. Can your author name be read at that size?

    • Dave Chesson on October 26, 2017 at 10:53 am

      Maybe if this is book two or three, but not book one. Readers don’t care who you are…yet. So make sure you don’t take up too much book cover real estate with it. Hopefully, you’ve got an email collection that gives you the opportunity to brand yourself to those who’ve read your books and decided they like you enough to join your email.

  15. NEhara on September 16, 2017 at 8:38 am

    Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.

    Anyone in the media industry will tell you for any type of product to sell well, it MUST have an amazing cover.

    Increase sales and clicks with a beautiful, attention grabbing cover that will stand out and sell more! Lets Start NOW!

  16. Hemant on September 10, 2017 at 3:05 pm

    Hi Dave,
    I really like your beautiful blog. I came here by searching about optin monster & later regularly read it.
    Sorry to ask unrelated ques on this post.. which WP theme you use & how you create such beautiful images.
    Thanks in advance ☺

    • Beni on November 8, 2017 at 5:46 am

      Hi Dave,
      I was expecting a reply. 🙁

      • Dave Chesson on November 8, 2017 at 12:02 pm

        Whoops sorry I missed that and thanks for the reminder. As for WP theme, it’s really put together with Beaver Builders. The theme I used doesn’t really look anything like this. Also, you can always put someone else’s URL into the following website and see what theme and plugins they use:

        • Ben on November 8, 2017 at 12:25 pm

          Thanks – you & your site are awesome 🙂
          How you create such beautiful images…

          • Dave Chesson on November 8, 2017 at 12:34 pm

            Glad you like it.

  17. Beks on August 3, 2017 at 7:32 pm

    Great article. But the DIY Book Cover links are broken. 🙁

  18. Donelle on July 6, 2017 at 2:31 pm

    Love the article, thanks! I’ve been using BookCreative for about 2 years for my print & ebook covers (used to be called BookCoverPro) – I like that it’s a downloadable program and I’ve never had a problem with submitting files. There are dozens of templates to use. Admins on the private Facebook page are always helpful with design tips. Very affordable & highly recommended!

    • Steven Block on December 3, 2017 at 5:53 am

      Dear Donelle: In the past I purchased Youzyne but it did not have the flexibility and templates as stated. I was able to get my book cover template form a third party source and use Youzyne to put the text title information. I have other paid sources but they also do not have a good selection for templates. These sources all are just for book covers. When I was looking for more information to use InDesign or other sources I noticed your post in Book Cover Design Mastery. I went to and was impressed with the selection of nice templates. Plus it can format an ebook too. I have excellent templates on my own for ebooks. This new software does it all. They had a special where they knocked a hundred dollars off the price. I purchased the product and look forward to using it.
      Donelle, thank you again for the tip and recommendation.
      Happy Holidays, Steven Block

  19. Effrosyni Moschoudi on May 29, 2017 at 1:38 pm

    Another great article, Dave, although I do admit you leave me with no homework this time! Book cover design for my novels is the one thing I don’t bother with, as I trust blindly the pro I hire for the job 🙂 I do use Canva for creating my promo images though. It’s fantastic and so easy to use!

    • Dave Chesson on May 30, 2017 at 11:03 am

      Awesome. Yeah, Canva is a great tool!

  20. Dave Ives on April 27, 2017 at 12:59 am

    Great article. Full of great cover design advice; video a big bonus!

    • Dave Chesson on April 27, 2017 at 11:47 am

      Thanks Dave! Yeah, I was a fan of that presentation.

  21. Scott Allan on April 9, 2017 at 12:31 am

    Fantastic post Dave on cover design; I get asked about this almost everyday so this will be a big share with authors I work with. Thanks!

  22. Jyotsna Ramachandran on April 6, 2017 at 2:36 am

    Awesome article Dave! When people ask me if they should invest in a professional, I’m just going to send the link to this post 🙂

    • Dave Chesson on April 10, 2017 at 12:34 pm

      Awesome Jyotsna and thanks! Been working on this one for a while.

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Hey Guys, I’m Dave and when I am not sipping tea with princesses or chasing the Boogey man out of closets, I’m a Kindlepreneur and digital marketing nut – it’s my career, hobby, and passion.


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