Podcast
Episode 50: IngramSpark vs Lulu – What’s the best for Hardcover book creation?
Inspired by a guest post on Kindlepreneur, I invited two authors on today’s podcast to discuss creating hardcover versions of their books to sell on Amazon. The two platforms for doing so we’re looking at are Lulu and IngramSpark. Both have pros and cons we’ll discuss on the show, but depending on your niche,…
Read MoreEpisode 49: Using Fiverr for Book Covers – It’s Not What You Think!
Fiverr is an online marketplace people can find creative talent and services, many times for as little as $5. If you’re an author with limited resources, using someone from Fiverr to design your book cover may sound like an appealing option. But there are also a lot of creative people offering services on Fiverr…
Read MoreEpisode 48: Marketers & Coffee – Author Conferences
You may not see yourself as an outgoing person, but that’s no reason not to go to an author conference, believe it or not. For this session of Marketers & Coffee, I brought on Craig Martelle who runs the Facebook group 20Booksto5k, and he also is behind the 20BookstoVegas conference, which is going to…
Read MoreEpisode 47: Reviving a Dead Book Series (Case Study 3)
When Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing chapters, and added a better ending. He also added a…
Read MoreEpisode 46: Social Media for Authors – Big Mistakes Many Make
Using social media to sell your books seems like a given. And we’re not talking about Facebook ads in this episode. We’re talking about real strategies to get your books in front of your target audience using your Facebook page or group. These tips can also be applied to other social media platforms, such as Instagram or Twitter, in some cases.
Our guest this week is Allison Garcia, who found that by changing the content she was posting and her thought process for marketing, her book sales began to increase to more people outside of her circle of friends and family.
Read MoreEpisode 45: Marketers & Coffee – Proofreading for Your Book
Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not.
Caitlin Pyle is a proofreader for books and teaches others to become proofreaders. Not only has proofreading become her full-time job, but it has also helped her and her proofreading students make connections to other authors.
Read MoreEpisode 44: Book Cover Font Secrets You Need to Know
The font you use on your book cover plays a big part in the success of your book and how well your cover resonates with your target market. And one of the major elements to consider when designing your book cover is your font choice. It can be tempting to put a lot of emphasis on using a fancy font with lots of elements to make the title, subtitle and/or author name pop on a cover, but there’s a fine line between awesome and cheesy.
Derek Murphy, who helps writers with publishing and book marketing, is our guest on today’s episode to talk about what you should be thinking about when picking fonts and designing the title, subtitle and author name on your book cover.
Read MoreEpisode 43: How to AB Test Your Book Title, Cover, and Description
Before releasing your book to Amazon, it’s important to test your book cover, title and description. Even if you think you have the best cover, tile or description, you may be surprised to find out that what you think is great may not work in the market or for potential readers who happen to…
Read MoreEpisode 42: My Keywords Aren’t Working and How to Fix that!
The reasons why your keywords might not be working, and ways you can assess what words are working and which ones might not. This will also help in not only attracting the right readers to your book, but also in your packaging of the book, itself.
Read MoreEpisode 41: Marketers & Coffee: Audiobooks and Should Authors Sell Them?
Audible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible’s incentive of offering two free books when readers sign up, it’s also become increasingly popular. Having and audiobook version of your book can be a great way to gain more readers, as well as add a little bit more credibility to your book.
Derek Doepker has been turning his nonfiction books into audiobooks for three years and has seen their growth as a result. I brought him on today for a Marketers & Coffee session to talk a little bit about some options authors have for adding audiobook versions of their books.
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