Podcast

Episode 50: IngramSpark vs Lulu – What’s the best for Hardcover book creation?

e50 ingramspark vs lulu hardcover book creation services

                                           Inspired by a guest post on Kindlepreneur, I invited two authors on today’s podcast to discuss creating hardcover versions of their books to sell on Amazon. The two platforms for doing so we’re looking at are Lulu and IngramSpark. Both have pros and cons we’ll discuss on the show, but depending on your niche,…

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Episode 49: Using Fiverr for Book Covers – It’s Not What You Think!

using fiverr for your book cover e49

                                           Fiverr is an online marketplace people can find creative talent and services, many times for as little as $5. If you’re an author with limited resources, using someone from Fiverr to design your book cover may sound like an appealing option. But there are also a lot of creative people offering services on Fiverr…

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Episode 48: Marketers & Coffee – Author Conferences

craig martelle book conferences e48

                                           You may not see yourself as an outgoing person, but that’s no reason not to go to an author conference, believe it or not. For this session of Marketers & Coffee, I brought on Craig Martelle who runs the Facebook group 20Booksto5k, and he also is behind the 20BookstoVegas conference, which is going to…

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Episode 47: Reviving a Dead Book Series (Case Study 3)

ethan jones reviving a dead book e47

                                           When Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing chapters, and added a better ending. He also added a…

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Episode 46: Social Media for Authors – Big Mistakes Many Make

featured image bm046 social media for authors

Using social media to sell your books seems like a given. And we’re not talking about Facebook ads in this episode. We’re talking about real strategies to get your books in front of your target audience using your Facebook page or group. These tips can also be applied to other social media platforms, such as Instagram or Twitter, in some cases.

Our guest this week is Allison Garcia, who found that by changing the content she was posting and her thought process for marketing, her book sales began to increase to more people outside of her circle of friends and family.

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Episode 45: Marketers & Coffee – Proofreading for Your Book

e45 featured image caitlin pyle proofreading

Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not.

Caitlin Pyle is a proofreader for books and teaches others to become proofreaders. Not only has proofreading become her full-time job, but it has also helped her and her proofreading students make connections to other authors.

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Episode 44: Book Cover Font Secrets You Need to Know

e44 featured book cover fonts derek murphy

The font you use on your book cover plays a big part in the success of your book and how well your cover resonates with your target market. And one of the major elements to consider when designing your book cover is your font choice. It can be tempting to put a lot of emphasis on using a fancy font with lots of elements to make the title, subtitle and/or author name pop on a cover, but there’s a fine line between awesome and cheesy.

Derek Murphy, who helps writers with publishing and book marketing, is our guest on today’s episode to talk about what you should be thinking about when picking fonts and designing the title, subtitle and author name on your book cover.

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Episode 43: How to AB Test Your Book Title, Cover, and Description

e43 how to ab test your stuff

                                           Before releasing your book to Amazon, it’s important to test your book cover, title and description. Even if you think you have the best cover, tile or description, you may be surprised to find out that what you think is great may not work in the market or for potential readers who happen to…

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Episode 41: Marketers & Coffee: Audiobooks and Should Authors Sell Them?

e41 audiobooks and marketing derek doepker

Audible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible’s incentive of offering two free books when readers sign up, it’s also become increasingly popular. Having and audiobook version of your book can be a great way to gain more readers, as well as add a little bit more credibility to your book.

Derek Doepker has been turning his nonfiction books into audiobooks for three years and has seen their growth as a result. I brought him on today for a Marketers & Coffee session to talk a little bit about some options authors have for adding audiobook versions of their books.

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