Podcast

Episode 57: How to Make a Children’s Book

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Writing a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s a great market to get into. About 40 million children’s books are sold online every year.

Eevi Jones has written more than a dozen children’s books of her own and uses her knowledge to teach others the skills needed to write, publish and market their own children’s books. The tips she shares in this episode will help you think about the different factors to consider when writing a children’s book, as well as get you started in the right direction.

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Episode 56: Using AMS Ads to Increase Your Sales (CASE STUDY)

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We’ve talked in past episodes about Amazon Marketing Services (AMS) ads and how they can help increase sales of a book, as well as how they compare to Facebook ads. Today’s episode features Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket.

One of the things I talk about in the course is that you may find keywords to use for your book you may not have immediately thought of before. Michael is still learning what keywords work best with his book for AMS ads, which he talks about in the episode and gets ideas for even more keywords that may attract his ideal reader to his book.

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Episode 55: Book Price Hack that will Make You More Money

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If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not necessarily use this tactic, I do encourage authors to test different prices for their books anyway to see what works best for them.

Former guest Derek Doepker stumbled upon this hack and talks with me today about how it works and how we can use it ethically. This is within CreateSpace’s terms of service, but when you use this hack, you want to make sure you’re adjusting the price so it make sense for the size of your book and still gives Amazon and Barnes & Noble a profit.

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Episode 54: Creatively Smart Ways to Come Up With Your Book Title

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                                           A book title isn’t just something that an author should come up with willy-nilly. To come up with an effective title that will help sell your book, research and testing is needed. As much as you may think the title will just come to you, I can tell you from experience with publishing companies…

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Episode 53: Marketers & Coffee – Book Cover Mastery with Derek Murphy

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Derek Murphy continues our discussion on book cover design. We’ve both made the mistake of trying to make our book covers stand out, but many designers will tell you that a cliche book cover may do really well because it’s what the audience wants and lets them know what the book will be about right away.

Derek has spent plenty of time reviewing what kinds of covers work better to convey what the book is about. This translates into more clicks on an ad with a cover that is intriguing to them.

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Episode 52: Amazon Link Anatomy and Why We Need to Understand It

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We’ve talked about the importance of the URL used for your book on Amazon in past episodes. It’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work. There are two Kindlepreneur articles about the anatomy of your Amazon link and how certain URLs may be damaging to your reviews.

Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for users to click, which then opens the Amazon store for their country. He talks about the URL Amazon prefers to market your book and why it’s important not to try tweak the link.

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Episode 51: The Cold Hard Truth About Book Marketing Services

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                                           If you’re worried about marketing your book and are looking into getting a book marketing service, I advise you to proceed with caution. There are some that will work fine with your book, however many will take any book and put it through a conveyor-belt like process for marketing your book. This is something…

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Episode 50: IngramSpark vs Lulu – What’s the best for Hardcover book creation?

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                                           Inspired by a guest post on Kindlepreneur, I invited two authors on today’s podcast to discuss creating hardcover versions of their books to sell on Amazon. The two platforms for doing so we’re looking at are Lulu and IngramSpark. Both have pros and cons we’ll discuss on the show, but depending on your niche,…

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Episode 49: Using Fiverr for Book Covers – It’s Not What You Think!

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                                           Fiverr is an online marketplace people can find creative talent and services, many times for as little as $5. If you’re an author with limited resources, using someone from Fiverr to design your book cover may sound like an appealing option. But there are also a lot of creative people offering services on Fiverr…

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Episode 48: Marketers & Coffee – Author Conferences

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                                           You may not see yourself as an outgoing person, but that’s no reason not to go to an author conference, believe it or not. For this session of Marketers & Coffee, I brought on Craig Martelle who runs the Facebook group 20Booksto5k, and he also is behind the 20BookstoVegas conference, which is going to…

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