Podcast

Episode 41: Marketers & Coffee: Audiobooks and Should Authors Sell Them?

e41 audiobooks and marketing derek doepker

Audible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible’s incentive of offering two free books when readers sign up, it’s also become increasingly popular. Having and audiobook version of your book can be a great way to gain more readers, as well as add a little bit more credibility to your book.

Derek Doepker has been turning his nonfiction books into audiobooks for three years and has seen their growth as a result. I brought him on today for a Marketers & Coffee session to talk a little bit about some options authors have for adding audiobook versions of their books.

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Episode 40: Marketers & Coffee: How Does Amazon Handle Book Reviews?

e40 How Does Amazon Handle Book Reviews?

Once a month, I like to sit down with authors or someone who’s an authority on a certain subject and chat about their area of expertise in what we call Marketers & Coffee. On this episode, we talk about the Amazon review process. Now, as you’ve learned from previous episodes, you can’t pay for Amazon reviews, and we dive a little deeper into how we think Amazon looks for fake reviews or reviews that were gotten in ways that go against Amazon’s policies.

Craig Tuch, the owner of Hidden Gems Books, joins me for today’s episode. While you can’t pay for reviews, Hidden Gems works within the rules of Amazon to help authors get reviews using specific email lists to send Advance Review Copies to those interested in reading them.

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Episode 39: Book Press Releases and Do they Work?

book press releases dan janal

                                           Press releases can be a great way to shine a light on you, as an author, and your books. They can have a lot of value, but, as our guest Dan Janal points out, you have to manage your expectations. You may not sell a lot of books by merely writing and sending a…

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Episode 38: New Book Market Playster and What Authors Need to Know

e38 kindlepreneur kevin tumlinson

Playster is a growing subscription-based service that allows you to download unlimited music, movies, books, audiobooks and games for a monthly fee. For customers, it’s a great deal and it means you don’t have to worry about credits or paying extra like with Audible for audiobooks. While it’s good for the consumer, it’s also great for authors, as well.

Our guest this week is Kevin Tumlinson from Draft2Digital who talks about the benefits of making books available on Playster, as well as assuaging any fears authors might have about not getting paid for their work.

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Episode 37: How Writing Books has Affected our Lives and Others

e37 book marketing Emeka Ossai

Emeka Ossai and I discuss what writing and our books have done for us that are necessarily about making money. They’ve opened doors for us and created opportunities.

Emeka is known for his YouTube channel, which has a lot of videos about Kindle self publishing, as well as personal growth and creating a passive income. When he published his first book published in 2016, he found he was able to create some extra income for him and his family.

For more information, visit the show notes at http://kindlepreneur.com/e37

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Episode 36: Amazon Book Review Policies – Can We Give a Book for Free for Reviews?

e36 free books for reviews

We all know reviews can be instrumental in giving our books some clout when it comes to people on Amazon browsing and looking to see what others thought. One question that causes some confusion among authors is, Can I give copies of my book away for free in exchange for a review? And the answer is yes, but also no. Amazon has specific rules regarding how authors can get fair reviews from readers.

This episode, I talk to Craig Tuch, the owner of Hidden Gems Books, which is a review site. While you can’t pay for reviews, Hidden Gems works within the rules of Amazon to help authors get reviews using specific email lists to send Advance Review Copies (ARCs) to those interested in reading them.

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Episode 35: How to Sell More on Book Markets other than Amazon

e35 book markets other than amazon

Amazon may seem like the be-all-end-all when it comes to book sales, but there are a number of other markets and new ones emerging that can benefit your book sales. Spreading your books to these markets can help you not only make money with your book, but also help increase reader familiarity with your name and books.

Today’s guest, Tracy Cooper-Posey, has had her books listed on a number of different sites, as well as her own website, and encourages authors to focus their marketing efforts on getting their books on as many platforms as they can. She talks about some of her favorite platforms and ways you can increase sales on them.

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Episode 34: Best Ways to get Fiction readers turned into Subscribers

34 wh lock jim heskett feat image

Many fiction writers may use a short story as a content upgrade for those signing up for their mailing lists, but using a method I call the Kobayashi Maru tactic makes that reader magnet even more appealing.

W.H. Lock and Jim Heskett both used reader magnets and found that they not only turned their readers into email list subscribers, but also turned them into true fans. W.H. Lock used the Kobayashi Maru Tactic for his email list, while Jim Heskett actually gave his readers exclusive access to another book in the series.

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Episode 33: Best ways to get Nonfiction readers turned into Subscribers

e33 turn readers into subscribers

                                           While your book is providing your readers with value, going above and beyond for them by offering what’s known as a “content upgrade” can turn them from readers to loyal fans. A content upgrade can be something like a companion PDF, eBook, video, or even course readers can get by signing up for your…

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