Last Updated
Oct 2025
Level
Beginner
Students
Course includes:
Hours of video
Who is this course for?
Authors looking to leverage the power of paid ads to increase course sales.
Anyone looking for premium training without the premium price tag (in other words: it's free).
Overview
Are you an author looking to skyrocket your book sales? There’s one game-changing strategy you can’t afford to ignore: Amazon Ads 2.0.
Every day, thousands of readers search Amazon for new books to buy. Yet, without the right strategy, your book remains buried beneath millions of others. With Amazon Ads 2.0, you can change that.
Amazon Marketing Services allows you to get in front of readers who are actively searching for books like yours. Whether it’s marketing your book next to similar titles or targeting specific keywords, Amazon Ads can help your book stand out.
I’ve taught this strategy to bestselling authors like Pat Flynn, Ted Dekker, and Jeff Goins. Now, I want to teach YOU how to use Amazon ads like a pro in just 5 days.
Are you ready to sell more books?
What You'll Learn
Creating your Amazon Marketing Services account in minutes
Identifying dozens of relevant books and keywords to target for maximum reach
Setting up your first ad campaign to start selling more books
Understanding the Amazon ads dashboard to track your performance
Testing and optimizing your campaigns for the highest conversion rates
Course Content
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About the instructor
Dave Chesson
Founder of Kindlepreneur and Creator of Publisher Rocket
Dave Chesson is the Founder and CEO of Kindlepreneur. His work's been featured in Forbes, Entrepreneur, Market Watch, and more; and he's worked with many New York Times bestselling authors like Ted Dekker, Orson Scott Card, and Kevin J. Anderson.
Learn more about DaveReviews
Thanks for sharing such valuable insights! As a 7-figure Amazon seller myself, I truly appreciate the depth of this content.
Outstanding - well-presented and highly informative.
Funny how people seem to want to pay for expensive things when a free thing does the same job. I get it when it comes to buying say, a yacht or a sports car, but a technical course to learn and understand an ads platform?
When indie legend Russell Blake decided to create AmsAdWerks in 2018 he tapped me to learn Amazon Advertising. I was working as a starving artist in a Mexican barrio, so it was a no-brainer. When I asked him if I should take the "go to" expense course, he replied, "Why would we pay $850 to reguritate the same [stuff]?"
So bought a book for $9.99 and took the $9.99 course on Udemy built on the book...haha, and build a massive business that has now worked on hundreds of accounts and managed millions of dollars in spend. That book and course is now outdated and not available, so when I needed a simple and easy to follow course for new employees, I turned to Dave Chesson.
Look, Amazon Advertising isn't hard -- it's a bit confusing at first because there's a bunch of new terms and, well, it's new. You're a creative and all this math gives you a headache. But it's not hard, if you can write a book, for goodness sake, you can figure out the platform without shelling out a bunch of money.
The reason people tend to think it's hard is that it doesn't work for most indies, NOT because it's hard, but because it's insanely competitive and the vast majority of indies cannot profit from Amazon Advertising (except maybe at micro-spends that are barely worth the time and effort it takes). Sure, you can get a positive ROI if you follow (X influencer's model) but so what if you're making $20 a month? Or even $100? You're way better off writing more books because that's what makes ads work, your product line, not any magical formulas or expertise in running ads.
Our business survives because we do monotnous work for busy and successful indies who'd rather be doing other things than managing keywords and bids.
If you haven't got a catalog of at least six or seven books, don't even bother with ads unless you're happy making less than minimum wage for your time.
If you're going to insist on running ads, you're insane not to take this free course to learn the platform.
Thank you for providing this complimentary course. Your teaching style is engaging, concise, and yet comprehensive. I am learning so much from you. As a novice indie publisher, this resource is a blessing. Thank you for this. After listening to your course, and reading reviews on Publisher Rocket, I will be buying that additional resource soon.
Lulu
Great short course chock full of information. I'll be keeping it in my back pocket for a long while. I bought Rocket and can't wait to use it!
Fabulous course and I LOVE Publisher Rocket. Thank you!
Excellent, beautifully presented, A common man can easily learn from it.
I am impressed that this information is for free, really valuable.
It was simple to set up the ads and they are the best performing ones comparing to ads created using different courses.
This was a great course for getting a basic understanding of advertising and how to assemble lots of keywords for setting up Sponsored Products Ads.
A good course and undoubtedly a good place to start. My only quibble is that is rather needs constantly updating as Amazon changes its system and this course may be a little old, not unusable old just a bit dated.
Mind you as a free course it can't be beaten.
I learned exactly how advertise my books on Amazon. And my sales rocketed!
Although I have listened to many courses, Dave's AMS absolutely tops them all in guiding a newbie easily, thoroughly and clearly.
Just perfect Dave is a very competent individual :)
This course is everything it promises to be. Clearly explained and organized in a way that is easy to follow, especially for complete newcomers to Amazon Ads. The AMS platform can be overwhelming and intimidating when you first set out to start advertising your book, but Chesson's course takes away the intimidation factor and gives you the confidence and tools to master it in just a few steps. I frequently use some of Chesson's other free and paid tools and this is what led me to check out this free course (his free book description generator tool is a huge time saver and Publisher Rocket is one of the smartest investments I've made when it comes to advertising my books).
GOOD JOB
This is an excellent, clear and quick, clutter-free course for the time-poor to learn new skills fast. I have followed all of Dave's blogs and this course is suitable for all levels from beginners to advanced ads users. It will help you streamline your advertising strategy.
Logical, useful, actionable. Bravo Dave.
Without a doubt this is the most useful free course I have ever taken.
It also leaves most paid courses for dead.
We have used the tips to sell over 2000 copies of one of our books.
Highly recommended.
Excellent overview of the X's and O's of Amazon Advertising. I credit Dave's knowledge with the success of my new book Reimagining Collaboration.
This course was a tremendous help in getting sales of two of my books up to $5000 a month on Amazon. Which was perfect. Until Amazon suspended my ads, then eventually banned my books. Why? Call it censorship, or perhaps the choice of a non-fiction subject that was too well over the target during these interesting political times - but that aside, the course is EXACTLY what I needed to make the step from writing and publishing, to ACTUALLY creating an income. (My one remaining book BTW is still available, but without advertising, only makes about $300 a month). Note too that I am NOT promoting my books here. I am fully endorsing Dave's ads course (and his Rocket system too) ... and everything else he has to offer.
Dave is so generous with all his knowledge and know-how. I've taken other courses and paid handsomely for them, and I swear they weren't as helpful as this course. You see, Dave is the real deal. He's not trying to overwhelm you so you buy something else. Or tell you that you need more, more, more of his offerings in order to succeed or progress. He genuinely wants to help people. Sure, there are a lot of intricacies involved in Amazon advertising, but Dave covers the biggies. And his Publisher Rocket is an inexpensive companion that makes advertising easier and even more effective.
Love how simple Dave made Amazon ads with this course. His teachings have answered many questions for me in the short time I've been writing and Kindlepreneur is my go-to resource for all questions writing related. With the free course (yes! FREE), you can learn the basics of Amazon ads and be up and running in a weekend. Highly recommend if you're looking to dip your toes in the water and venture into Amazon ads. If you love learning in a fun, engaging environment, this is the course for you!
This is a really straightforward introduction to Amazon advertising, though it may now be a little out of date (I last looked at it on Feb 24th 2021). Seeing as it's free, it's a really good first step to opening your account and getting going, though some might find it a bit basic. Dave doesn't overload you with information and he is an engaging, knowledgeable and enthusiastic teacher, which can't be said for instructors on other Amazon Ads courses I've used!
I've been learning from Dave Chesson for years. His YouTube channel and blog have helped me solve so many problems as a self-published author, I can't even count them all. When this FREE ads course came out it was a no-brainer to register and I consumed all the content instantly.
I love the fact that if I ever want a refresher I can find the exact content I want quickly because all the lessons are smartly titled and broken down into specific topics that are easy to tackle one by one. Also, Dave is such a fantastic teacher that even watching the videos multiple times isn't boring but incredibly helpful.
I'd recommend this course to everyone and anyone interested in using AMS. If it's your first ad, this course will walk you through the process step-by-step. If it's your 284759 ad, this course will remind you of the small yet incredibly important details that are sometimes easy to forget about.
Full disclosure: I'm lucky enough to now be working on the Publisher Rocket team, but this is a completely personal, honest review and I am not receiving any benefit for sharing it.
Review This
About the instructor
Dave Chesson
Founder of Kindlepreneur and Creator of Publisher Rocket
Dave Chesson is the Founder and CEO of Kindlepreneur. His work's been featured in Forbes, Entrepreneur, Market Watch, and more; and he's worked with many New York Times bestselling authors like Ted Dekker, Orson Scott Card, and Kevin J. Anderson.
Learn more about DaveSimilar Courses
Here are some other courses similar to this one you might like.
Thanks for sharing such valuable insights! As a 7-figure Amazon seller myself, I truly appreciate the depth of this content.
Outstanding – well-presented and highly informative.
Funny how people seem to want to pay for expensive things when a free thing does the same job. I get it when it comes to buying say, a yacht or a sports car, but a technical course to learn and understand an ads platform?
When indie legend Russell Blake decided to create AmsAdWerks in 2018 he tapped me to learn Amazon Advertising. I was working as a starving artist in a Mexican barrio, so it was a no-brainer. When I asked him if I should take the “go to” expense course, he replied, “Why would we pay $850 to reguritate the same [stuff]?”
So bought a book for $9.99 and took the $9.99 course on Udemy built on the book…haha, and build a massive business that has now worked on hundreds of accounts and managed millions of dollars in spend. That book and course is now outdated and not available, so when I needed a simple and easy to follow course for new employees, I turned to Dave Chesson.
Look, Amazon Advertising isn’t hard — it’s a bit confusing at first because there’s a bunch of new terms and, well, it’s new. You’re a creative and all this math gives you a headache. But it’s not hard, if you can write a book, for goodness sake, you can figure out the platform without shelling out a bunch of money.
The reason people tend to think it’s hard is that it doesn’t work for most indies, NOT because it’s hard, but because it’s insanely competitive and the vast majority of indies cannot profit from Amazon Advertising (except maybe at micro-spends that are barely worth the time and effort it takes). Sure, you can get a positive ROI if you follow (X influencer’s model) but so what if you’re making $20 a month? Or even $100? You’re way better off writing more books because that’s what makes ads work, your product line, not any magical formulas or expertise in running ads.
Our business survives because we do monotnous work for busy and successful indies who’d rather be doing other things than managing keywords and bids.
If you haven’t got a catalog of at least six or seven books, don’t even bother with ads unless you’re happy making less than minimum wage for your time.
If you’re going to insist on running ads, you’re insane not to take this free course to learn the platform.
Thank you for providing this complimentary course. Your teaching style is engaging, concise, and yet comprehensive. I am learning so much from you. As a novice indie publisher, this resource is a blessing. Thank you for this. After listening to your course, and reading reviews on Publisher Rocket, I will be buying that additional resource soon.
Lulu
Great short course chock full of information. I’ll be keeping it in my back pocket for a long while. I bought Rocket and can’t wait to use it!
Fabulous course and I LOVE Publisher Rocket. Thank you!
Excellent, beautifully presented, A common man can easily learn from it.
I am impressed that this information is for free, really valuable.
It was simple to set up the ads and they are the best performing ones comparing to ads created using different courses.
This was a great course for getting a basic understanding of advertising and how to assemble lots of keywords for setting up Sponsored Products Ads.
A good course and undoubtedly a good place to start. My only quibble is that is rather needs constantly updating as Amazon changes its system and this course may be a little old, not unusable old just a bit dated.
Mind you as a free course it can’t be beaten.
I learned exactly how advertise my books on Amazon. And my sales rocketed!
Although I have listened to many courses, Dave’s AMS absolutely tops them all in guiding a newbie easily, thoroughly and clearly.
Just perfect Dave is a very competent individual 🙂
This course is everything it promises to be. Clearly explained and organized in a way that is easy to follow, especially for complete newcomers to Amazon Ads. The AMS platform can be overwhelming and intimidating when you first set out to start advertising your book, but Chesson’s course takes away the intimidation factor and gives you the confidence and tools to master it in just a few steps. I frequently use some of Chesson’s other free and paid tools and this is what led me to check out this free course (his free book description generator tool is a huge time saver and Publisher Rocket is one of the smartest investments I’ve made when it comes to advertising my books).
GOOD JOB
This is an excellent, clear and quick, clutter-free course for the time-poor to learn new skills fast. I have followed all of Dave’s blogs and this course is suitable for all levels from beginners to advanced ads users. It will help you streamline your advertising strategy.
Logical, useful, actionable. Bravo Dave.
Without a doubt this is the most useful free course I have ever taken.
It also leaves most paid courses for dead.
We have used the tips to sell over 2000 copies of one of our books.
Highly recommended.
Excellent overview of the X’s and O’s of Amazon Advertising. I credit Dave’s knowledge with the success of my new book Reimagining Collaboration.
This course was a tremendous help in getting sales of two of my books up to $5000 a month on Amazon. Which was perfect. Until Amazon suspended my ads, then eventually banned my books. Why? Call it censorship, or perhaps the choice of a non-fiction subject that was too well over the target during these interesting political times – but that aside, the course is EXACTLY what I needed to make the step from writing and publishing, to ACTUALLY creating an income. (My one remaining book BTW is still available, but without advertising, only makes about $300 a month). Note too that I am NOT promoting my books here. I am fully endorsing Dave’s ads course (and his Rocket system too) … and everything else he has to offer.
Dave is so generous with all his knowledge and know-how. I’ve taken other courses and paid handsomely for them, and I swear they weren’t as helpful as this course. You see, Dave is the real deal. He’s not trying to overwhelm you so you buy something else. Or tell you that you need more, more, more of his offerings in order to succeed or progress. He genuinely wants to help people. Sure, there are a lot of intricacies involved in Amazon advertising, but Dave covers the biggies. And his Publisher Rocket is an inexpensive companion that makes advertising easier and even more effective.
Love how simple Dave made Amazon ads with this course. His teachings have answered many questions for me in the short time I’ve been writing and Kindlepreneur is my go-to resource for all questions writing related. With the free course (yes! FREE), you can learn the basics of Amazon ads and be up and running in a weekend. Highly recommend if you’re looking to dip your toes in the water and venture into Amazon ads. If you love learning in a fun, engaging environment, this is the course for you!
This is a really straightforward introduction to Amazon advertising, though it may now be a little out of date (I last looked at it on Feb 24th 2021). Seeing as it’s free, it’s a really good first step to opening your account and getting going, though some might find it a bit basic. Dave doesn’t overload you with information and he is an engaging, knowledgeable and enthusiastic teacher, which can’t be said for instructors on other Amazon Ads courses I’ve used!
I’ve been learning from Dave Chesson for years. His YouTube channel and blog have helped me solve so many problems as a self-published author, I can’t even count them all. When this FREE ads course came out it was a no-brainer to register and I consumed all the content instantly.
I love the fact that if I ever want a refresher I can find the exact content I want quickly because all the lessons are smartly titled and broken down into specific topics that are easy to tackle one by one. Also, Dave is such a fantastic teacher that even watching the videos multiple times isn’t boring but incredibly helpful.
I’d recommend this course to everyone and anyone interested in using AMS. If it’s your first ad, this course will walk you through the process step-by-step. If it’s your 284759 ad, this course will remind you of the small yet incredibly important details that are sometimes easy to forget about.
Full disclosure: I’m lucky enough to now be working on the Publisher Rocket team, but this is a completely personal, honest review and I am not receiving any benefit for sharing it.