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Launch Your Memoir

I'll see you on the bestseller list

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Last Updated

Apr 2025

Level

Students

Course includes:

Who is this course for?

    First-time authors who are publishing independently

    Traditionally published authors making the switch to self-publishing

    Indie authors whose previous books have not performed well

Overview

Despite what you may have been told, you can launch a book that is indistinguishable from a traditionally published New York Times bestseller—and you can do it yourself. But I get it. You’ve heard otherwise. And besides, you’re thoroughly overwhelmed by the notion of writing, let alone launching, your book.

You’ve Googled it, asked people about it and still don’t understand how you’re supposed to get a cover or layout or determine the difference between ISBN, copyright or disclaimer. And forget wondering how to get blurbs or a foreword—you’re still trying to figure out what they are!

This is the system developed by New York Times bestselling author turned Launch Pad publisher Anna David. It’s the system Launch Pad clients have used—and as a result, have sold the movie rights to their books and gotten booked on shows like TODAY. It’s the system Launch Pad charges up to $60,000 to do for its clients. It works.

What You'll Learn

    Essential elements when it comes to titles, covers, book descriptions, pricing, blurbs & author bios

    Amazon back end—including keywords, categories and author page—as well as how to get your book in stores & on sites other than Amazon

    How to slay launch week, including how to gather, incentivize and manage an Advanced Reader Team

    Legal stuff—disclaimer, copyright and legal reads

    Social media guidance as well as how to get booked & rebooked on mainstream TV and podcasts

Course Content

Phase 1: Flight Prep

Titles, Blurbs, Author Bio, Author Photo, Book Description, Dedication & Acknowledgments, Legal Stuff, Cover Concepts

Phase 2: Wheels Up

Layout, Ebook Cover Creation, Paperback Cover Creation, Keywords, Categories, Media Attention Set-Up, Social Media Set-Up, Advanced Reader Team Set-Up

Phase 3: Take Off

Amazon Uploading, Misc. Uploading Info, Getting Your Book on Sites Other Than Amazon, The Actual Launch

Phase 4: Post Landing

Getting Your Book in Stores Other Than Amazon, Post Launch

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About the instructor

Anna David

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