Book Marketing

From Manuscript to Market

Item: From Manuscript to Market
Author: Elizabeth Lyons

Build a tribe of loyal, raving readers (even if you're an introvert or allergic to the word "sales.")

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Last Updated

Jun 2021

Level

Students

Course includes:

Who is this course for?

Those getting ready to publish a book or already published authors looking to reach a new audience of readers.

Overview

YOU’VE PUBLISHED A BOOK (OR YOU’RE ABOUT TO PUBLISH A BOOK)…
First of all, congratulations!

Truth: Writing the book is the most challenging part, and you did it! I hope you properly celebrated with cupcakes or skydiving or swimming with dolphins (or all three).

BUT NOW, I BET YOU’RE WONDERING…
“How the hell do I get it out there?” You’ve never published a book before, and crawling under a blanket of nails sounds more appealing than blindly launching to the masses (…because what if no one buys it? Am I right?).

Or…

“I already launched. Now what?” Perhaps you released the book several months (or even years) ago, and it’s gone as far as it seems it’s going to go with your current tactics. But there are nearly 8 billion people on the planet, and you’re ready to get in front of another group of them!

Or…

“My book came out a while ago. Can I bring it back to life?” Perhaps you have a backlist title (or four) that have renewed relevance, and you’d like to give them new life.

Book launches are not a one-time action! They can (and should) happen over and over again in order to approach and build relationships with entirely new audiences that are waiting to get their hands on the a story or message just like yours.

From Manuscript to Market walks you step by step through the exact launch strategy I use when launching my own books. (Most of my clients use it as well.)

It is intended to efficiently help you get your book in the hands of more and more (and more) of your ideal readers.

The M2M course shares with you the EXACT process I use to launch my own books as well as my one-on-one clients’ books. This process has taken many of those books to bestseller status in their respective categories.

What You'll Learn

Identify effective members for your launch/street team.

Establish ALL critical dates (no guesswork here!).

Properly set up your email service provider and get your website built (you can do it, I promise).

Hone website content that brings readers to you (and keeps them there).

Create your reader magnets and opt-in pages.

Set up launch team communications that deliver on autopilot.

Course Content

Pour the Foundation

In Phase 1, you will:

Identify effective members for your launch/street team
Establish ALL critical dates (no guesswork here!)
Properly set up your email service provider
Determine the most effective website domain name
Get your website built (you can do it, I promise)
Install your Facebook pixel (don't worry, I'll explain why this is so important!), and clarify your reader magnet.
If you're wondering, "What in tarnation is a pixel or a reader magnet?" have no fear. They're critical, and I've got you covered, step-by-step.

Building the Structure

In Phase 2, you will:

Hone website content that brings readers to you (and keeps them there)
Create launch team incentives that are hard to say No to
Properly invite your launch/street team
Set up launch team communications that deliver on autopilot

Creating Critical Assets

In Phase 3, you will:

Create launch team emails (that actually get opened)
Create your reader magnets and give them a home that doesn't take up your entire server
Create your reader landing and opt-in pages
Create a professional Amazon author page
Easily design amazing social media graphics

The Launch

This phase will:

Show you how to easily modify launch pricing (and when!)
Provide critical pre-launch reminders
Detail your day-by-day, step-by-step book launch to-dos

Bonuses

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About the instructor

Elizabeth Lyons

Elizabeth Lyons is a bestselling author of 5 books, and her passion is helping others silence the noise, simplify the process, and get their books written so their stories, experiences, and perspectives can impact others.

Learn more about Elizabeth

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