An Action-Packed Course From an Award-Winning, Eleven-Time Author
Who is this course for?
- People who are interested in knowing more about writing a business book
- First-time authors who want to know more about the process of writing a business book
- Published authors who want to improve their own writing processes
What you’ll learn
- How to build a foundation for a successful business book
- How do conduct effective research
- How to write a compelling manuscript
- How to intelligently use technology
- How to effectively end your book with a call to action
About the course
Got an idea for a business book but you overwhelmed about where to begin? Don’t feel bad. Many others feel the same way. In the souped-up version of my original 2019 course, I explain how to move from idea to outline to manuscript to final product. Oh, and I’ll tell you the questions that you’ll need to answer.
Got an idea for a business book but you overwhelmed about where to begin? Don’t feel bad. Many others feel the same way. In the souped-up version of my original 2019 course, I explain how to move from idea to outline to manuscript to final product. Oh, and I’ll tell you the questions that you’ll need to answer.
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Course Content
Lesson Name & What’s Included
Course Overview
0:59
What Writing a Business Book Can Do for You
1:19
A Hard Way to Make an Easy Living
2:35
Key Questions to Ask and Answer From the Get-Go
2:50
Identifying the Audience for Your Book
2:03
Types of Business Books
2:16
Research, Part I: Understanding Your Topic
3:19
Working Titles and Subtitles
3:20
The Writing Process
5:16
General Tips for Effective Business Writing
2:50
The Dog Ate My Word Document: Tech Tips
3:05
Writing Is Not a Linear Process
2:06
Research, Part II: Conveying What You’ve Already Discovered
2:23
Moving Beyond Research and Statistics: Story Matters Here
4:29
Taking a Step Back: Lessons From Case Studies, Examples, & Research
1:35
Anticipating Criticisms and Counterpoints of Your Book
1:35
Wrapping Up Your Book
3:24
Course Conclusion and Parting Advice
1:23
Bonus Lecture: How long does my book need to be?
1:23
Bonus Lecture: Creating Your Cover With Canva
1:30
Instructor
Phil Simon
Phil Simon is a frequent keynote speaker, recognized collaboration and technology authority, and college professor-for-hire. He is the award-winning author of eleven books, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work. He helps organizations communicate, collaborate, and use technology better. Harvard Business Review, the MIT Sloan Management Review, Wired, NBC, CNBC, BusinessWeek, and The New York Times have featured his contributions. He also hosts the podcast Conversations About Collaboration.
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