Kindlepreneur 4 year Anniversary

4 year anniversary

Just recently, I was looking over my past articles and realized that Kindlepreneur turned 4 years old. Turns out that on February 8, 2015, I posted the first ever Kindlepreneur article.

When I published that post, I had no idea that Kindlepreneur would grow as large as it has. At the time, I was a LT in the U.S. Navy who had been deployed without his family. I started writing books to find a way to build a side business that would one day allow me to quit my job and be home with my kids while writing full time.

So, for this week's article, I wanted to take a look back at what we've done and some of the future projects I'll be working on.

But more importantly, I also wanted thank you guys…the readers. Without you, I wouldn't be here today in Franklin, TN writing. My kids now see me every day, and I get to be a part of all their activities like dance recitals, softball games and more.

So, with that, let's check it out the 4-year journey of Kindlepreneur.

Kindlepreneur Traffic and Visitors

After four years of writing for Kindlepreneur, we get 431.45k visits per month. But this is actually more like 220,000 unique visitors per month since many come back multiple times during the month to read new articles.

  • Unique Visitors per Month: ~220,000
  • Email Subscribers: 69,887

Book Sales Over the Years

One thing many people struggle with is consistent book sales. That hasn't been the case for me. Below was my total book sales after one year as reported in my 1-year anniversary article. This particular total of sales was captured on April 16, 2015:

Here are my total book sales as of today (the day writing this) and the specific sales platform:

Not bad for a dyslexic guy. I'll admit that I haven't been writing as many books as I'd like since Kindlepreneur, Publisher Rocket, YouTube, the podcast, etc have really taken up a lot of time. But that's something I intend to remedy.

YouTube Channel – See Book Marketing In Action

The YouTube channel has been around since just about the beginning although I used it sparingly. However, it wasn't until about 2 years ago that I took it a bit more seriously. 

Check Out My YouTube Channel Here
YouTube Subscribers: 16,032

Now, I create videos when words can't do something justice. Some things just need to be seen in order to fully understand. That's why the Kindlepreneur YouTube channel was created and gets a lot of attention.

I also used Thinkific to create a full free video course on Amazon ads. This was my first course and it was made free for three reasons:

  • I started writing a Kindlepreneur article about Amazon ads and realized I couldn't do it without a LOT of videos
  • It's a great way to add email subscribers to the community
  • It helps educate and show one of the many features Publisher Rocket can do – but the course doesn't require you to have Rocket in order to succeed

It also helps that my 19-year-old daughter is my video editor and does an amazing job helping me to put things together.

Recent Favorite Kindlepreneur Videos:

Podcast – Learn Book Marketing On the Go

In November 0f 2017, I created the Book Marketing Show podcast. I did this, not because I wanted another thing to keep me busy…haha. Far from it. Nor was it that I wanted to hear myself speak. Actually, making podcast episodes is the scariest and hardest thing for me to do.

I did it because I heard too many times from readers that while they loved my articles on Kindlepreneur, they didn't have the time to read them all.

So, I created a podcast where people can come and learn book marketing on the go. But this isn't your usual ‘let's sit down and do interviews and talk on and on about other people.'  Instead, the Book Marketing Show podcast:

  • Starts each episode with a concise book marketing lesson
  • Includes an interview with an author who used the discussed tactic and their results
  • Cuts the fluff and introductions and gets right to the point
  • Ends with a summation of lessons learned
  • Keeps between 15-30 minutes in length

Check Out My Podcast Channel Here

Unique Downloads: 146,793

Christmas time always takes a dip because I stop publishing during that time period and give a bit of a break. But as you can see, it's had steady and slow growth. I'll admit I haven't really done much to push or promote the podcast. But like with many things, online growth is about consistency, dedication, and persistence.

Recent Favorite Kindlepreneur Podcast Episodes:

KDP Rocket to Publisher Rocket

Two years ago, I created KDP Rocket, a book marketing software to help authors get their books in front of more Amazon shoppers by helping you find the best keywords and categories, while also creating the most effective Amazon ads.

Originally, I created it thinking it would be something small to help. Boy was I wrong. Pun intended, but Rocket has definitely taken off. A big part of this has been because of the results authors have received, the level of support we provide, added free features and upgrades, and just overall word of mouth.

Here are some of the things about Rocket's growth:

  • Now has a team of 17 people working on or with it
  • Over 20,000+ users worldwide
  • Multiple big-time publishers are now using it – leading to requests for consulting with me and more
  • Authors from NYT bestselling and Wall Street Journal lists to first-time self-published authors are promoting it

But what's more is the future and things we'll be adding to the software:

  • Version 2.0 comes out soon improving the look and feel (see below), adding to AMS ads, and adding book data to the mix
  • International markets will be added
  • New category systems showing all 10,000+ categories and more

Plus, we changed the name. A big reason for this is that we're currently talking with Barnes & Noble, iTunes, and hopefully, Kobo to add their information to Rocket as well. Because of this, we can't be ‘Amazon' specific and so we needed to change the name. Now, it's called Publisher Rocket.


Future Projects of Kindlepreneur

Having a great team around me, I've been able to focus more on projects and experimenting with book marketing. Here are a couple of things I'm working for 2019:

Adding and Improving Publisher Rocket: For this year, we'll be adding international markets, more capabilities to the Amazon Ads feature, and working with Barnes & Noble and iBooks to include their markets into the program. All of this will be free upgrades for current owners.

Updating my Free Amazon Ads Course: On January 7th, Amazon made some major changes to their Amazon ads system. I'll make sure the course shows this.

Building a Free Course on Building Amazing Author Websites: Authors don't have to spend hundreds or thousands of dollars to get a website that adequately represents their level of professionalism. I really want to show authors how they can create a website to feel proud of.

Read 4 Nonfiction Books and 4 Fiction Books a Month: Okay, this is a personal goal, but it's something I want to employ to nourish my creative side and continue to grow as an author, leader, and Christian.

Creating a Writer's Life Comic Book for Amazon: Since I've been a kid, I've always wanted to make my own comic book. Well, I planned that I'll not only create it, but I will also show every step of the way so authors can see it in action and learn how to make their own.



Thank You Kindlepreneur Community

Like I said in the beginning, thank you, readers, for all you've done to contribute to this journey. It has not only been an amazing ride creating Kindlepreneur, but also being able to just…well…create. It fills my authors and artist soul.

Without you guys, I wouldn't be here. Without you, your comments, and support, I might have stopped years ago. So, from the Chesson family to yours, thank you for being a part of this.



  1. Euan Aird on March 2, 2019 at 10:55 am

    You’re an awesome individual, Dave. How you do so much in so little time simply makes me tired. How good is your material? I’ve never yet failed to read your articles through to the very end. I’m sure That is a first for me and many others. You have the gift of explaining complexities in simple to understand language. I bought KDP Rocket when it first came out and use it often. You keep me up-to-date on current innovations and changes in algorithms. Your free stuff is more valuable than most gurus paid efforts. You absolutely deserve the good life you have made for yourself and your family. All I can say is… THANKS.

    • Dave Chesson on March 2, 2019 at 3:02 pm

      Hi Euan. Thank you so much – that totally made my day to read. It was really hard at the beginning trying to keep up as dad, navy officer, and writer. Spent lots of early early mornings working on Kindlepreneur, not sure if anyone was reading. But perseverance is a big factor.

  2. Twintype Books on March 1, 2019 at 11:05 pm

    It never ceases to amaze me how much free quality content you put out there, without the non-stop upsell that seems to be the norm these days. Thank you for everything you do, and congratulations on your success, It is well-deserved! -Kate

    • Dave Chesson on March 2, 2019 at 2:57 pm

      Thanks Kate, that really means a lot to read and glad you’re liking it. That was my goal. Also, glad you’re here!

  3. K.M. Weiland on February 27, 2019 at 9:11 pm

    Congrats, Dave! You deserve all your success. πŸ˜€

    • Dave Chesson on February 28, 2019 at 12:04 pm

      Thanks, Katie! Means a lot coming from someone who`s been doing this for much longer, and rocking all those years.

  4. Luthman Wanda on February 26, 2019 at 4:59 pm

    Hi Dave! What a beautiful family you have. You deserve to spend time with them!! Your website and podcasts have been incredibly helpful to me. I do intend to buy KDP Rocket but I am currently helping my sick husband with his needs and do not have time to even think about my books right now. Keep on doing what you’re doing though, It is all very helpful and excellent information.

    • Dave Chesson on February 27, 2019 at 6:16 am

      Thanks and sorry to hear about your husband. Hope he gets well soon!

      • Luthman Wanda on February 27, 2019 at 4:21 pm

        Thank you for your kind remarks.

        • Dave Chesson on February 28, 2019 at 12:04 pm


  5. Arun Sarathy on February 26, 2019 at 4:48 pm

    Dave, Kindlepreneur is my go-to man to learn the ins and outs of anything about KDP and beyond – sometimes your articles are more detailed than what I can learn from KDP website itself.Dave, I have bought Rocket, listen regularly to your podcasts (I admit, I have lots to catch up though), and subscribed to your channel on YouTube – and still cannot get enough to tell you how much I want more of it! The content are all worth spending both, time and money!My feedback – first, congrats on your 4th year anniversary and please keep doing what you are doing, Dave. I really wish the Publisher Rocket gets into more authors’ hands than it now has, it deserves more, really! Cheers.

    • Dave Chesson on February 27, 2019 at 6:15 am

      Thanks Arun – that really helps to hear. It is a lot of work to do all three platforms and make sure each piece is worth it.

  6. podmedic on February 26, 2019 at 1:28 pm

    Dave, thanks for all you’ve done to support the author community. I’m so glad you’ve realized your dreams along the way to helping so many of us realize ours. Here is to four more years!

    • Dave Chesson on February 26, 2019 at 2:35 pm

      Thanks – yeah, It is been a fun journey, but I’m most appreciative of you guys.

  7. J. S. Pan on February 26, 2019 at 11:52 am

    Though I’m not an avid comic book reader but somehow I was excited to see your comic soon!
    You look way too young to be a father of a nineteen-year-old.
    The little girl in pink who peered into the camera is adorable! She takes over your looks.
    Thank you for your work and time these past four years. Looking forward to more happy days at Kindlepreneur.I have to get back to my fiction writing.

    • Dave Chesson on February 26, 2019 at 2:38 pm

      Thanks. It is been a bit of a dream of mine to make a comic book since I was a little kid. So, a lot of creative drive to just make that happen. Yeah, Athena (the 7 year old) definitely has her Dad`s looks and goofiness – smart as a whip too. Best of luck with your writing. May the writing force be with you.

  8. Eric Z on February 26, 2019 at 9:58 am

    AWE-SUM Dave! Thanks for the inspiration!

    • Dave Chesson on February 26, 2019 at 2:36 pm

      Thanks man!

  9. Jennifer Green Greenhall on February 26, 2019 at 6:40 am

    Congratulations! I only started my author journey last March and was a bit overwhelmed at first, but all of your services — your website articles, podcasts and KDP Rocket — have been extremely helpful and worthwhile and continue to be so. Thank you for helping new authors and for being such a good guy!

    • Dave Chesson on February 26, 2019 at 2:37 pm

      Thanks Jennifer. That really means a lot to hear and best of luck on your journey!

  10. Dave Ives on February 26, 2019 at 3:37 am

    Glad to hear all the exciting news. I’ve benefited from your articles, videos and kdp/publisher rocket. Thanks!

    • Dave Chesson on February 26, 2019 at 4:48 am

      Thanks and that means a lot to hear.

  11. Lynda McDaniel on February 26, 2019 at 1:54 am

    could not have happened to a nicer guy! I am always amazed by the high quality you deliver–for free. And your customer service is the best in the tech world. Seriously. I am grateful every day that I found your services!

    • Dave Chesson on February 26, 2019 at 1:58 am

      Thanks Lynda. That totally made my day to read πŸ™‚

  12. HgsDctr on February 25, 2019 at 11:33 pm

    Kindlepreneur is the website I trust for Kindle & Amazon marketing. I found it when I was writing my first book and have now published two (one traditional and one self). My third book is 1/2 done and I coached my friend through her process to finish her first (self) published book. Kindlepreneur is not SLEAZY so there are no constant “up-sells” and “special offers.” Keep up the good work!

    • Dave Chesson on February 26, 2019 at 1:58 am

      Thanks and will keep it up.

  13. Kim Leane on February 25, 2019 at 9:06 pm

    Enjoyed hearing about your journey! I ‘m most excited for your upcoming course on how to build a website. Not because it ‘s free but because I really am holding out hope that I can create one myself without paying someone to do it for me. But in my first attempt I quickly got in over my head and gave up. Thanks for offering so much value for us authors!

    • Dave Chesson on February 26, 2019 at 1:59 am

      Thanks. Yeah, It is been quite a work in progress because I want to make sure that it really covers how authors can follow step by step and make their own legit looking site.

  14. Joanna @ on February 25, 2019 at 7:28 pm

    Happy Anniversary! Thank you SO much for all you contribute to the publishing world. I read every one of your posts (I’m one who reads rather than listens), and have learnt so much from you. Lovely to know you’re also a Christian (always thought you might be!) God bless your future endeavours, and may you know His continued guiding and favour. PS. Love the photo of your family!!

    • Dave Chesson on February 26, 2019 at 2:00 am

      Thank you – I’m a lucky guy to have them. That is awesome and wow…a lot of reading, hahaha

  15. Michal on February 25, 2019 at 6:58 pm

    This is fricking awesome!
    Big kudos Dave! You are doing great job!As to my feedback – just keep doing what you are doing. I can barely believe the high quality output you produce each and every time you create something.

    • Dave Chesson on February 26, 2019 at 2:00 am

      Thanks buddy and will do.

Leave a Comment


Hey Guys, I’m Dave and when I am not sipping tea with princesses or chasing the Boogey man out of closets, I’m a Kindlepreneur and digital marketing nut – it’s my career, hobby, and passion.


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