Mastering Keywords and Categories

Make more book sales and get discovered by mastering Amazon keywords and categories.

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What you’ll learn

  • Improve your books discoverability on Amazon
  • Find profitable keywords
  • Use your keywords in the most effective manner
  • Understand how Amazon uses keywords to show your book
  • Use a prove process to select bestselling categories
  • Unlock the hidden categories that most authors and publishers don't know about
  • Increase the number of categories your book shows for

About the course

Choosing the right keywords and categories can make a huge difference in how much exposure Amazon gives to your book.

Do it correctly, and the number of readers who see your book will increase dramatically. Do it poorly, and your book will get little or no attention on Amazon.

The problem most authors face though is that coming up with the right keywords and categories is extremely hard. There are a lot of components to think about and ways to approach it.

Choosing the right keywords and categories can make a huge difference in how much exposure Amazon gives to your book.

Do it correctly, and the number of readers who see your book will increase dramatically. Do it poorly, and your book will get little or no attention on Amazon.

The problem most authors face though is that coming up with the right keywords and categories is extremely hard. There are a lot of components to think about and ways to approach it.

That’s why I’ve created this course. Through this, you’ll be able to look over my shoulder as I show you how to approach finding the right keywords and categories, and how to best use them to your advantage.

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Instructor

Dave Chesson

Founder of Kindlepreneur and Creator of Publisher Rocket
When I am not fighting dragons or chasing the bogey man out of my kids closet, I like using my previous Online Optimization skills to help other authors with the 'technical' stuff and get the right authors to the top of Amazon and any other eBook service out there.

Reviews

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Course Rating
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17 thoughts on “Mastering Keywords and Categories

  1. Virginia Ritterbusch

    This was a most informative course. Dave’s experience shines through on a subject that all authors must learn to master in order to boost a steady flow of sales. This course along with the purchase of Publisher Rocket are key tools to getting more confident in keyword and category selection. I return to this course regularly because mastering this critical step in publication is definitely a trial and error effort.

  2. Kim Catalano

    What a great course. Fantastic!

    This course will help anyone successfully find and verify keywords and categories and successfully market!

    I enjoyed both courses and learned how to do the research the right way and am now able to KNOW BEFORE I GO, on any set of keywords or categories. This course will make my marketing actions bulletproof from the beginning.

    I appreciated Dave walking us through each step and giving slides that show details. The data on finding non-fiction and fiction keywords and what you are looking for was fascinating. So was the information on how to see if your categories and keywords come up in search and sell.

    Dave knows what he is doing, and the course makes this very clear.

    I had already been implementing earlier course information from Dave, and my online sales have more than 4X’d since doing this.

    So, I can’t wait to get this new data implemented.

    Thank you, Dave! Great course! Good job.

  3. Ron Oliver

    What more need I say other than, thank you, Dave!
    But I’m going to say more. Dave is awesome. I’m astounded by how many tools and how much training he provides at no cost.
    When he does charge, it’s very reasonable and you get high value training and information.

  4. Mark E. Fisher

    I’ve attended a lot of writing conferences, and this is one of the best courses to learn about keywords and categories. Highly recommended!

  5. Jacquelyn Smith

    If you have a copy of PublisherRocket, I highly recommend this course. Even if you don’t, it’s a huge eye-opener about how Amazon’s keywords and categories work. (But seriously, who wants to do all that pesky research manually?) I’d been sitting on my copy of Rocket for about a year when I discovered this course. I had played around with it a bit, but didn’t feel as confident as I would like. This course really changed that for me, and made me feel like I was getting the most out of the program. The lessons are straightforward, easy to follow, and good to revisit as a refresher whenever you might need it.

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