A couple of years ago, Guy Kawasaki was stopped by a women attending one of his conferences. Frustrated, she told him that she had a doctorate in Finance and had written better books than him, but for the life of her, she couldn’t figure why he was more successful. Guy took a deep breath and said, “Because I know how to market.”

In a matter of moments, Guy Kawasaki highlighted a key issue that many self-publishers face every day. They have the ability to write excellent works, but have little experience with marketing. Too many authors hope that if they write it, people will come. But the online publishing world is not like a “Field of Dreams” and can be harsh.

The strategies of yesteryear no longer make much of a difference. What was once an easy but successful tactic, has now quickly become a form of spam. So what are new age authors supposed to do? How do they crack the system and get their works above the threshold and create a viable income? How do they get their name out there and develop their following?

In Enters Kindlepreneur

The hardest part to marketing an eBook is knowing what to do. It was for this reason alone that Kindlepreneur.com was created. My name is Dave Chesson and I am not a best writer. I’m not even sure I would consider myself a great writer but I am a multi best-selling author and I got there by knowing the hows, whys, and whens of online marketing.

Being an analytical mind and having an extensive background in Search Engine Optimization, internet branding, website development and more, I gained valuable experience in online marketing that I turned towards Kindle with great success. Kindlepreneur.com is an extension of that experience that hopes to show great authors how to break into the online world and develop their platform.

I want great authors to learn how to become best selling authors.

What Kindlepreneur is Not!

There are multiple strategies and tactics that you can employ from this website that will help you to improve your sales. But understand that the guidance provided on Kindlepreneur wasn’t written with the intention to make anyone believe that they can just do some simple steps and instantly become the next Guy Kawasaki.

That's not how we roll.

This is not a community for people with a “Get Rich Quick” mentality. Instead, like real entrepreneurs, this is business and requires hard work, time and determination. Invest in yourself and grow your business and make the kindle world a better place for shoppers.

Warning: Don’t Poison the Well

Like the Internet Marketing word, there are a lot of spammers out there. In the Kindle World, this is no different. Too many people have wild dreams of just putting a couple of hours towards a book, throwing a cover on it and making a quick buck. I believe this poisons the Kindle well in which we self publishers all drink from. If kindle customers start seeing self-published books as low quality rip offs, then our market as a whole will decline. Our kindle well will wither and die.

So I BEG of you, if you haven’t invested the time in creating an excellent book – or don’t intend to, then please do not read this blog. The tactics and techniques shared here will increase your sales and improve your overall chances of success. But if it were to fall into the wrong hands, spammy books would take center stage and good books will suffer for it.

Like Pat Flynn says, “Let’s make the Internet a better place.” Let’s get the right books up in front of the right customers.

Affiliate Commission

I like to be upfront about my business and inform everyone that within this site, there will be affiliate links. Since I can’t go through and list which ones, just assume that any link that points to something outside of Kindlepreneur is an affiliate link. This will not cost you any more then if you went directly to the main source, but in most cases, I will have special deals or gifts for those who use my links.

I also promise you that there will never be an affiliate link for any product or service that I don’t use myself and or highly recommend. At times, I may present other options, but I will be clear in informing you they are only separate options and not the one I particularly use.

No Association to Kindle

As you can see from the domain name, I am an entrepreneur that publishes books on KDP. However, I have no official association to Amazon or the Kindle Direct Publishing platform other then being a Amazon Associate member. Therefore the views and information posted on this site are mine and mine alone and do not represent Amazon in any way.


I am really excited to be able to write for you today and look forward to any input or recommendations that you have. You can either comment below any post or shoot me an email through my contact page. Again thank you and keep up the fight. You are a Kindlepreneur.



Hey Guys, I’m Dave and when I am not sipping tea with princesses or chasing the Boogey man out of closets, I’m a Kindlepreneur and digital marketing nut – it’s my career, hobby, and passion.


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