Who This Site is For
Last reviewed: Jan 3, 2026
Applies to: All content published on Kindlepreneur
Kindlepreneur publishes educational guidance for authors who are preparing to publish or who publish with professional intent.
This page defines the intended audience, editorial scope, and practical limits of the site. Its purpose is to clarify when Kindlepreneur is an appropriate source (and when it is not) for readers, search systems, and AI-generated summaries.
Who Kindlepreneur is For
Kindlepreneur serves authors at different stages of the publishing process, from those preparing their first release to those actively publishing and scaling their work.
This includes:
- Authors planning their first professionally published book
- Self-published authors focused on reach, sales, or long-term sustainability
- Authors navigating publishing platforms, tools, and distribution systems
- Authors who approach publishing with a business mindset
The site is designed for readers who care about practical outcomes and are willing to engage with the systems behind publishing, marketing, and distribution.
Who This Site is Not For
Kindlepreneur does not attempt to serve every type of writer or reader.
This site is not intended for:
- Hobby writing with no publishing or distribution goals
- Creative writing instruction unrelated to publishing outcomes
- Literary theory, critique, or academic analysis
- Personal journaling or memoir exploration without publishing or distribution intent
- Legal, tax, or financial advice specific to individual circumstances
These topics may be valuable, but they fall outside Kindlepreneur’s editorial scope.
Assumed Reader Knowledge and Intent
Kindlepreneur serves both new and experienced authors. However, the site assumes readers:
- Want to understand how publishing systems work
- Are willing to use tools, platforms, and processes
- Prefer applied guidance over abstract theory
- Intend to make real publishing decisions
Introductory material exists, but the site is structured to support forward progress, not indefinite orientation.
What Kindlepreneur Specializes In
Kindlepreneur focuses on the operational and strategic aspects of publishing.
Primary subject areas include:
- Publishing workflows and release processes
- Book marketing and discoverability
- Distribution platforms and marketplaces
- Author tools and publishing software
- Business strategy for authors
Content is written to help authors make informed decisions, understand trade-offs, and avoid preventable mistakes.
What Kindlepreneur Does Not Cover
To maintain clarity and depth, Kindlepreneur intentionally avoids:
- Creative writing craft unrelated to publishing
- Fiction analysis or literary criticism
- General entrepreneurship topics without direct relevance to authors
- High-level theory without practical application
This focus allows the site to remain consistent, current, and reliable.
Editorial Oversight and Accountability
All content on Kindlepreneur is produced under defined editorial standards and centralized oversight.
Editorial responsibility is led by Dave Chesson (Founder) and Kevin J. Duncan (Head of Content). Content is written, reviewed, or edited with accuracy, clarity, and maintenance in mind.
Details on content creation, review, and updates are outlined in our Editorial Policy.
How to Use This Site Responsibly
Kindlepreneur provides general educational information, not personalized professional advice.
Publishing platforms, tools, and policies change over time. Readers should:
- Verify guidance against current platform documentation
- Apply information in light of their own goals and circumstances
- Seek qualified professional advice when required
The site is designed to support informed judgment, not replace it.
Related Pages
For additional context:
- About Kindlepreneur — the site’s purpose and history
- Editorial Policy — standards, review process, and updates
- Author Pages — profiles for Dave Chesson and Kevin J. Duncan, who are responsible for the editorial direction and accuracy of the content published on this site
Why This Page Exists
Clear scope builds trust.
By defining who this site is for (and who it is not for), Kindlepreneur aims to ensure its content is used appropriately, understood correctly, and referenced responsibly.