Amazon Bootcamp
Learn how to make sure that your book will receive maximum visibility on Amazon.
Last Updated
Jun 2021
Level
Students
Course includes:
Who is this course for?
First-time authors and self-published authors
Overview
It’s easy to publish your book on Amazon – millions of authors have done it. But getting consistent sales is much harder.
Many factors influence your book sales. They include the popularity of the genre, the title of the book, the cover design, your Amazon description, the Amazon keywords and category selections, the number and quality of editorial reviews and reader reviews, the book’s price, and more.
Most authors do their best but unfortunately, in a highly competitive marketplace like Amazon, this is usually not enough. It’s easy to sabotage your own success without even realizing it.
It’s easy for your book to slip in the rankings and for sales to plummet. So what can you do?
The good news is that there is a system that ensures that your book will receive maximum visibility on Amazon. And even better news is that it’s easy to learn. After years of studying and honing this system it is now available to you.
It’s called the Amazon Bootcamp.
What You'll Learn
How to optimize your Amazon listing for more book sales
How improve your title, subtitle and cover for maximum impact
How to structure your Amazon book description and format it correctly
How to find the best categories and submit them to Amazon
How do choose the best keywords
How to get more reader reviews and editorial reviews
How to find the optimal price your print and ebook
Course Content
We'll begin by looking at the presentation of your book through the eyes of a potential readers to ensure that your title, cover and product is attractive and compelling; and that readers will want to share your book with others. Module 1 Takeaways: - Review and refine your title & sub-title if necessary - Ensure that you have an eye-popping cover design - Evaluate and improve your book's interior design - Plan and execute a simple strategy that converts readers into email subscribers
In Module 2 you'll learn how to use Amazon's Author Central features to entice potential readers to order your book. Module 2 Takeaways: - Craft a compelling Amazon book description that effectively sells your book - Gather Editorial Reviews and format them for maximum impact - Leverage all the features available to you on Author Central to covert browsers into buyers!
In Module 3 we'll carefully uncover the best Amazon keywords and categories for your book. This crucial step will ensure that your book is found more often and ranks highly on multiple Amazon bestseller lists. Module 3 Takeaways: - Find 7 popular, low-competition Amazon Keywords for your book - Identify 10 strategic Amazon Browse Categories for your book - this will book your ranking right away - Know how to use Author Central's "back door" to put your book in up to 10 Kindle store and 10 Book store categories
With your Amazon makeover complete you're now ready to re-launch your book. Module 4 Takeaways: - Know how to set the optimal price for your Kindle book and paperback - Set up two price promotions that will result in thousands of new readers - Set up, monitor, and modify an Amazon Ads campaign for profitable long-term sales
About the instructor
Geoff Affleck
Over the past decade Geoff has helped thousands of authors to create and publish their books, build their platforms, and reach more readers. He is the co-author of seven #1 bestsellers including Enlightened Bestseller: 7 Keys to a Successful Self-Help Book and 5 Things Every First-Time Author Needs to Know. Geoff hold an MBA and has been successful entrepreneur since 2001. Born in Melbourne, Australia, he now lives on Vancouver Island, BC where he enjoys sailing and skiing.
Learn more about GeoffReviews
I've taken numerous workshops and courses on writing and self-publishing and Geoff's is at the top. Geoff is incredibly knowledgeable, makes things easy to understand, and always has the best interest of his students in mind. He stays on top of trends and follows all new information in the field of publishing. You'll never be "up-sold" or given a bill of goods--you'll simply learn from the best. If you're interested in self-publishing, this will be money well spent!
This is an EXCELLENT course. Geoff explained how to rewrite my award-winning book description, expanded my key words, masterfully explained "how" Amazon works for authors, and was very pleasant and knowledgeable throughout the process. This course is highly recommended.
Amazon Bootcamp is an amazing course to not only get your book on the market, but to get it into an advantageous position in the market. Geoff Affleck is the best instructor I have ever had. He explains everything so well in the course and he adds weekly live sessions for a small group with personal hands-on help with your particular situation and questions. His marketing help instantly, boosted my Amazon sales by 2-3x, going on 5 months now. And I plan to have him help me with my new book!
Geoff's Amazon Bootcamp is packed with ideas that can help you take a book from an idea to making significant sales fast. This course helped me to improve my book covers, book descriptions and book marketing in a way that drove my book sales up from nearly zero to a steady daily sales that I could have only dreamed of before taking this course. I highly recommend Amazon Bootcamp to anyone who is considering writing a book or, like me, revamping a book to make it more appealing, and saleable. Thanks Geoff!
Geoff is great. He is knowledgeable, patient, and shares generously. The weekly calls are fantastic for creating community and generating feedback. I highly recommend working with him, and there are many capacities to do so.
As a new author, enrolling in Geoff Affleck’s Amazon Bootcamp course was one of the best decisions I made. Geoff is a caring, supportive and resourceful facilitator.
The course gave me a basic overview of publishing and marketing and increased my knowledge of how the process works.
I gained a better understanding of what to expect in terms of writing an effective book description, selecting the appropriate categories and keywords for my book and running effective Amazon Ads.
The course helped me to feel more confident out there as a newly published author and exposed me to a caring and supportive group of authors at various levels of publishing.
I highly recommend the Amazon Bootcamp course to anyone who wishes to learn more or be introduced to the basics of all things publishing and marketing.
I knew nothing about Amazon publishing except to know I muddled by the terminology and had no idea where to start. Geoff's course is great. He presents easy to understand info in a variety of ways (explanations, examples, video, PDFs), and then action item checklists were you can check your understanding and also work through a project step-by-step. This course takes the mystery out of it all and gives you a roadmap for what you need to do and how to do it. What I liked just as much was the four weeks of being able to join Geoff's Facebook group. Authors taking one of Geoff's courses or working on a project with him met to seek advice from Geoff and share experiences. Geoff answered every question in detail and in fact sought questions from participants (for example, questions about categories and keywords, which at least for this right-brain person is not easy to understand on your own). I recommend this course to anyone who wants to publish on Amazon.
This is a terrific course! Well delivered, full of pertinent information and fun!
When I came upon Geoff's Course in Spring 2020, I had already published 3 paperbacks and 2 children's books on Amazon, but I wasn't getting the results I wanted. This course changed my mindset. I learned so much and Geoff provides AMAZING RESOURCES. I now feel empowered in my writing career, and I am moving forward with 2 more books at the current time. I know I have even more books to write in my future, and I feel less intimidated getting out there, because Geoff has taken the guesswork out of publishing and selling on Amazon. This course is more than recommended-It's a pre-requisite to self-publishing.
Geoff’s course is fabulous. When I decided to update an older book, I knew I need an A-to-Z refresher on Amazon marketing. Instead of going back to one of the courses I had previously taken, I chose Amazon Bootcamp and I am very happy that I did.
Geoff shares everything you need to know in a clear, concise, and right-to-the-point format that I love. His personal style is friendly, easy-going, and reassuring. Whether you are marketing your first book or are a veteran writer, Geoff can teach you how to get great sales. And, I recommend taking advantage of the weekly Inner Circle calls. I learned something valuable on every one. Get started now and go for it!
Highly recommend Geoff's course. He takes you through the whole publishing and marketing process from start to finish. It really helped me out when I was starting out and ignorant of everything. I still go back to his videos when I need information. It's everything you need to know to get published and market your book on Amazon.
If you're in need of marketing love for your book, with personal attention from Geoff Affleck and a truly supportive weekly group call as well as a great course of easy-to-follow modules, this is the course for you. It addresses all the basics but was also very helpful for folks like me who are further along the marketing path. One extremely valuable asset: Geoff's personal assessment of your book's Amazon page with action items to address. I'm using the checklist for all my books now. One disappointment: Geoff isn't related to Ben.????
Amazon Bootcamp arrived at exactly the right time for me. I had finished my third book, and once again I was confused and bewildered about how to get the book on to Amazon so people could find it. I’d been learning everything the hard way; confused about technical requirements, not knowing how to locate pros to assist with formatting or design, and not understanding the Amazon algorithms or customer search dynamics.
Finding Geoff’s courses and coaching – especially Amazon Bootcamp – brought sudden clarity and confidence. Step by step, Geoff led me through the process and the mysteries of self-publishing. I learned how to do the technical work myself, and learned how to position my books for bestseller status. The books I wrote after going through Amazon Bootcamp hit #1, and produced over 10K downloads in one two-day promotion that I did.
Geoff has the rare ability to understand both the technical requirements and the artistic requirements for a book to be successful. His advice covers everything from hiring a copy editor to how to choose the best subtitle and cover. He understands Amazon ads inside out and can explain it to the students.
For would-be and current authors, Geoff prunes the brambles off the path to self-publishing, bringing the joy of achievement to those who are willing to follow these simple steps to Amazon publishing success.
Highly recommended. Geoff is a real pro. I used Geoff and the info. in his course to make my book a best-seller in about 9 Amazon categories. Easily worth the price. Buy it- you'll have no regrets.
Geoff's Amazon Bootcamp far exceeded our expectations. It gave us a roadmap to follow to get our "Ready, Set, Get Hired" book launched. He provides expert help to get your description, book cover, and marketing ready for a great launch. This course will save you hundreds of hours of trial and error on how to do it on your own. Geoff is a true expert that is there to help you every step of the way. He has so many insights that you can only get from launching books for years and years. Take this course, you won't be disappointed.
“I was very lucky to find Geoff Affleck at a time when I really needed help with re-formatting and re-positioning my book. It was straightforward. I signed up for Geoff’s Amazon Bootcamp. He evaluated my book, then made several key suggestions to improve it....and market it. He was there every step of the way, answering questions and giving guidance. I found him highly skilled, helpful and,
above all approachable. My book has been performing beyond my expectations, and was rated #1 in Physical Therapy and two or three other categories. He comes
highly recommended and I plan to work with him soon on another project”
Rosalind Ferry author of “The Posture Pain Fix”
This is a great course for anyone self-publishing a book on Amazon KDP for the first time. And also for others who didn't get it right on their first try on their own. He includes everything you need to know to get your book properly published. And the price is lower than what you might expect with a course as comprehensive as this. I highly recommend Amazon Bootcamp.
Geoff's experience and talent shines through his course. He is very knowledgeable and relatable. I learned a lot from his class and would highly recommend this to anyone wanting to learn more about publishing and promoting their book.
Geoff has a wealth of knowledge that can help authors get their books seen and in turn, increase sales. Information is clearly presented and explained. Although I couldn't participate in the Zoom meetings I was able to watch the recorded sessions and contact Geoff with any questions I had. Highly recommended - not only for authors like me who (before the course) didn't understand marketing but also for established authors wanting to improve their Amazon rating.
As an independent author, creating visibility and sales for your books on Amazon is a challenge. Geoff’s Amazon Bootcamp offers strategic direction and insider secrets that will boost your books to best-seller status. He is a wonderful teacher—knowledgeable, patient, and professional. You will be extremely satisfied with everything you will learn from his class.
"I was very lucky to find Geoff Affleck at a time when I really needed help with re-formatting and re-positioning my book. It was straightforward. I signed up for Geoff's Amazon Bootcamp. He evaluated my book, then made several key suggestions to improve it . . . and market it. He was there every step of the way, answering questions and giving expert guidance. I found him to be highly skilled, helpful and, above all, approachable. His Amazon Bootcamp is worth its weight in gold. My book has been performing beyond my expectations, and was rated #1 in Physical Therapy and two or three other categories. He comes highly recommended and I plan to work with him soon on a future project."
Rosalind Ferry
Physiotherapist and author of "The Posture Pain Fix.
I have had the privilege of working with Geoff for a number of months now. If you are even thinking of writing a book you want to get your hands on his course ASAP. It will save you so much time and rework. It will be one of the best investments in your success that you will make!
Geoff's course is absolutely topnotch. His interaction with students via Zoom is a major Plus. The cost of the course was more than recovered - and then some - once I applied his methods, which I found were based on years of experience. He really deserves more than five stars.
Geoff Affleck is amazingly knowledgeable about how to publish your book on Amazon and create an Amazon Bestseller. His course is thorough, organized and very professional.
I highly, highly, highly recommend this course if you are wanting to have a successful launch of your self-published book.
I wish I had the new knowledge I gained from the educational sessions in Amazon Bootcamp before my first book marketing effort. Fortunately, once I acquired this knowledge I have been able to apply it over and over as I write and publish on Amazon.
I learned in this course how to do some simple research and to take a few key steps that can make a big difference. No matter where you are in your author's journey Geoff's course will accelerate your professional progress!
Review This
About the instructor
Geoff Affleck
Over the past decade Geoff has helped thousands of authors to create and publish their books, build their platforms, and reach more readers. He is the co-author of seven #1 bestsellers including Enlightened Bestseller: 7 Keys to a Successful Self-Help Book and 5 Things Every First-Time Author Needs to Know. Geoff hold an MBA and has been successful entrepreneur since 2001. Born in Melbourne, Australia, he now lives on Vancouver Island, BC where he enjoys sailing and skiing.
Learn more about GeoffSimilar Courses
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I’ve taken numerous workshops and courses on writing and self-publishing and Geoff’s is at the top. Geoff is incredibly knowledgeable, makes things easy to understand, and always has the best interest of his students in mind. He stays on top of trends and follows all new information in the field of publishing. You’ll never be “up-sold” or given a bill of goods–you’ll simply learn from the best. If you’re interested in self-publishing, this will be money well spent!
This is an EXCELLENT course. Geoff explained how to rewrite my award-winning book description, expanded my key words, masterfully explained “how” Amazon works for authors, and was very pleasant and knowledgeable throughout the process. This course is highly recommended.
Amazon Bootcamp is an amazing course to not only get your book on the market, but to get it into an advantageous position in the market. Geoff Affleck is the best instructor I have ever had. He explains everything so well in the course and he adds weekly live sessions for a small group with personal hands-on help with your particular situation and questions. His marketing help instantly, boosted my Amazon sales by 2-3x, going on 5 months now. And I plan to have him help me with my new book!
Geoff’s Amazon Bootcamp is packed with ideas that can help you take a book from an idea to making significant sales fast. This course helped me to improve my book covers, book descriptions and book marketing in a way that drove my book sales up from nearly zero to a steady daily sales that I could have only dreamed of before taking this course. I highly recommend Amazon Bootcamp to anyone who is considering writing a book or, like me, revamping a book to make it more appealing, and saleable. Thanks Geoff!
Geoff is great. He is knowledgeable, patient, and shares generously. The weekly calls are fantastic for creating community and generating feedback. I highly recommend working with him, and there are many capacities to do so.
As a new author, enrolling in Geoff Affleck’s Amazon Bootcamp course was one of the best decisions I made. Geoff is a caring, supportive and resourceful facilitator.
The course gave me a basic overview of publishing and marketing and increased my knowledge of how the process works.
I gained a better understanding of what to expect in terms of writing an effective book description, selecting the appropriate categories and keywords for my book and running effective Amazon Ads.
The course helped me to feel more confident out there as a newly published author and exposed me to a caring and supportive group of authors at various levels of publishing.
I highly recommend the Amazon Bootcamp course to anyone who wishes to learn more or be introduced to the basics of all things publishing and marketing.
I knew nothing about Amazon publishing except to know I muddled by the terminology and had no idea where to start. Geoff’s course is great. He presents easy to understand info in a variety of ways (explanations, examples, video, PDFs), and then action item checklists were you can check your understanding and also work through a project step-by-step. This course takes the mystery out of it all and gives you a roadmap for what you need to do and how to do it. What I liked just as much was the four weeks of being able to join Geoff’s Facebook group. Authors taking one of Geoff’s courses or working on a project with him met to seek advice from Geoff and share experiences. Geoff answered every question in detail and in fact sought questions from participants (for example, questions about categories and keywords, which at least for this right-brain person is not easy to understand on your own). I recommend this course to anyone who wants to publish on Amazon.
This is a terrific course! Well delivered, full of pertinent information and fun!
When I came upon Geoff’s Course in Spring 2020, I had already published 3 paperbacks and 2 children’s books on Amazon, but I wasn’t getting the results I wanted. This course changed my mindset. I learned so much and Geoff provides AMAZING RESOURCES. I now feel empowered in my writing career, and I am moving forward with 2 more books at the current time. I know I have even more books to write in my future, and I feel less intimidated getting out there, because Geoff has taken the guesswork out of publishing and selling on Amazon. This course is more than recommended-It’s a pre-requisite to self-publishing.
Geoff’s course is fabulous. When I decided to update an older book, I knew I need an A-to-Z refresher on Amazon marketing. Instead of going back to one of the courses I had previously taken, I chose Amazon Bootcamp and I am very happy that I did.
Geoff shares everything you need to know in a clear, concise, and right-to-the-point format that I love. His personal style is friendly, easy-going, and reassuring. Whether you are marketing your first book or are a veteran writer, Geoff can teach you how to get great sales. And, I recommend taking advantage of the weekly Inner Circle calls. I learned something valuable on every one. Get started now and go for it!
Highly recommend Geoff’s course. He takes you through the whole publishing and marketing process from start to finish. It really helped me out when I was starting out and ignorant of everything. I still go back to his videos when I need information. It’s everything you need to know to get published and market your book on Amazon.
If you’re in need of marketing love for your book, with personal attention from Geoff Affleck and a truly supportive weekly group call as well as a great course of easy-to-follow modules, this is the course for you. It addresses all the basics but was also very helpful for folks like me who are further along the marketing path. One extremely valuable asset: Geoff’s personal assessment of your book’s Amazon page with action items to address. I’m using the checklist for all my books now. One disappointment: Geoff isn’t related to Ben.????
Amazon Bootcamp arrived at exactly the right time for me. I had finished my third book, and once again I was confused and bewildered about how to get the book on to Amazon so people could find it. I’d been learning everything the hard way; confused about technical requirements, not knowing how to locate pros to assist with formatting or design, and not understanding the Amazon algorithms or customer search dynamics.
Finding Geoff’s courses and coaching – especially Amazon Bootcamp – brought sudden clarity and confidence. Step by step, Geoff led me through the process and the mysteries of self-publishing. I learned how to do the technical work myself, and learned how to position my books for bestseller status. The books I wrote after going through Amazon Bootcamp hit #1, and produced over 10K downloads in one two-day promotion that I did.
Geoff has the rare ability to understand both the technical requirements and the artistic requirements for a book to be successful. His advice covers everything from hiring a copy editor to how to choose the best subtitle and cover. He understands Amazon ads inside out and can explain it to the students.
For would-be and current authors, Geoff prunes the brambles off the path to self-publishing, bringing the joy of achievement to those who are willing to follow these simple steps to Amazon publishing success.
Highly recommended. Geoff is a real pro. I used Geoff and the info. in his course to make my book a best-seller in about 9 Amazon categories. Easily worth the price. Buy it- you’ll have no regrets.
Geoff’s Amazon Bootcamp far exceeded our expectations. It gave us a roadmap to follow to get our “Ready, Set, Get Hired” book launched. He provides expert help to get your description, book cover, and marketing ready for a great launch. This course will save you hundreds of hours of trial and error on how to do it on your own. Geoff is a true expert that is there to help you every step of the way. He has so many insights that you can only get from launching books for years and years. Take this course, you won’t be disappointed.
“I was very lucky to find Geoff Affleck at a time when I really needed help with re-formatting and re-positioning my book. It was straightforward. I signed up for Geoff’s Amazon Bootcamp. He evaluated my book, then made several key suggestions to improve it….and market it. He was there every step of the way, answering questions and giving guidance. I found him highly skilled, helpful and,
above all approachable. My book has been performing beyond my expectations, and was rated #1 in Physical Therapy and two or three other categories. He comes
highly recommended and I plan to work with him soon on another project”
Rosalind Ferry author of “The Posture Pain Fix”
This is a great course for anyone self-publishing a book on Amazon KDP for the first time. And also for others who didn’t get it right on their first try on their own. He includes everything you need to know to get your book properly published. And the price is lower than what you might expect with a course as comprehensive as this. I highly recommend Amazon Bootcamp.
Geoff’s experience and talent shines through his course. He is very knowledgeable and relatable. I learned a lot from his class and would highly recommend this to anyone wanting to learn more about publishing and promoting their book.
Geoff has a wealth of knowledge that can help authors get their books seen and in turn, increase sales. Information is clearly presented and explained. Although I couldn’t participate in the Zoom meetings I was able to watch the recorded sessions and contact Geoff with any questions I had. Highly recommended – not only for authors like me who (before the course) didn’t understand marketing but also for established authors wanting to improve their Amazon rating.
As an independent author, creating visibility and sales for your books on Amazon is a challenge. Geoff’s Amazon Bootcamp offers strategic direction and insider secrets that will boost your books to best-seller status. He is a wonderful teacher—knowledgeable, patient, and professional. You will be extremely satisfied with everything you will learn from his class.
“I was very lucky to find Geoff Affleck at a time when I really needed help with re-formatting and re-positioning my book. It was straightforward. I signed up for Geoff’s Amazon Bootcamp. He evaluated my book, then made several key suggestions to improve it . . . and market it. He was there every step of the way, answering questions and giving expert guidance. I found him to be highly skilled, helpful and, above all, approachable. His Amazon Bootcamp is worth its weight in gold. My book has been performing beyond my expectations, and was rated #1 in Physical Therapy and two or three other categories. He comes highly recommended and I plan to work with him soon on a future project.”
Rosalind Ferry
Physiotherapist and author of “The Posture Pain Fix.
I have had the privilege of working with Geoff for a number of months now. If you are even thinking of writing a book you want to get your hands on his course ASAP. It will save you so much time and rework. It will be one of the best investments in your success that you will make!
Geoff’s course is absolutely topnotch. His interaction with students via Zoom is a major Plus. The cost of the course was more than recovered – and then some – once I applied his methods, which I found were based on years of experience. He really deserves more than five stars.
Geoff Affleck is amazingly knowledgeable about how to publish your book on Amazon and create an Amazon Bestseller. His course is thorough, organized and very professional.
I highly, highly, highly recommend this course if you are wanting to have a successful launch of your self-published book.
I wish I had the new knowledge I gained from the educational sessions in Amazon Bootcamp before my first book marketing effort. Fortunately, once I acquired this knowledge I have been able to apply it over and over as I write and publish on Amazon.
I learned in this course how to do some simple research and to take a few key steps that can make a big difference. No matter where you are in your author’s journey Geoff’s course will accelerate your professional progress!