Book Marketing

Platform Purpose

Item: Platform Purpose
Author: Mimika Cooney

Marketing Strategies for Authors & Brands

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Last Updated

Jun 2021

Level

Students

Course includes:

Who is this course for?

Authors who want to build their platform, grow their social media presence, self publish and launch books

Overview

Discover our Strategy for Amplifying your Voice by Leveraging Media, Marketing and Book Publishing.

Platform Purpose is a digital course that helps you leverage modern marketing tips and techniques to grow your audience and expand your influence online.

-Follow our Formula to Creating a Successful Author Platform.
-Discover How to Create Content that Converts.
-Uncover How to Spread your Message using Media & Marketing.

What you will learn…
-How to Design a Brand that Connects with your Dream Audience.
-How to Build and Grow an Email list of raving Fans.
-How to create books, products and content your ideal audience will love.
-How to Launch and Publish Books to Best Seller status.
-How to leverage Books & Media to grow your Influence.

What You'll Learn

How to Write the Right Book (branding, market)

How to Build your Author Platform in 30 days

Email Marketing (funnels, automation)

Creating Content (for social media, emails, copy)

How to Host a Successful Book Launch

Leveraging Video to Grow your List

Course Content

Branding Blueprint

Uncover your signature author brand, define your ideals and goals, discover your dream audience, and learn how to share your brand story with confidence.

Content Couture

Plan, create and curate content that attracts and converts your ideal readers. Discover an easy to follow system to creating 3 months worth of graphics, titles and blog posts in a single day. Design a content calendar that speeds up your workflow.

Funnel Framework

Discover how to automate your marketing funnel that works while you sleep. Get new leads, readers and fans on auto pilot.

Email Marketing Gold

How to use Email Marketing to build your reader and client list, boost your book sales, and build relationships.

Publicity Plan

How to get featured on TV, Radio, Media, Podcasts and Blogs. Design your Press Kit, One Pager, and media bio so you become a go-to expert in your area of expertise. Discover how to pitch your story ideas and get free publicity.

Video Visibility

Leverage the power of video and boost your online visibility. Overcome camera shyness and use our guide to selecting the best equipment, setup and systems.

Build your Author Platform in 30 Days

Build the foundation of your Author Platform to reach more readers and fans. Discover the mistakes to avoid and how to plan for long term author success.

Write the Right Book

Avoid wasting years lamenting over the wrong book. Plan, publish, and promote the right book for the right audience. Pre-planning, research and the correct positioning for book launch success.

Book Launch Formula

Follow this step-by-step strategy for planning, promoting and publishing your book for best seller success.

Design Your About Me Page

How to describe you gifts, talents and experiences for your bio. Discover how to be authentic and brand the real you!

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About the instructor

Mimika Cooney

Mimika Cooney is a Motivational Speaker, Author, Leadership Mentor, Marketing Strategist and host of the “Mimika TV Podcast”. Huffington Post nominated her as one of "50 Women Entrepreneurs to Follow in 2017". Podcasting Magazine nominated Mimika amongst the “Top 50 Moms in Podcasting” in 2020. She is an International Award Winning Photographer from her 12 years spent running a portrait photography studio. Her boutique branding and media company "Mimika Media" provides a turn-key marketing service for leaders, authors and entrepreneurs to help Position their Brand and Publish their Message through Books, Podcasts and Media.

Learn more about Mimika

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