Dibbly Create: An Honest Look Inside the AI Writing Tool

The self-publishing world is full of shiny promises.

“Write a bestseller in record time!”
“Earn passive income on autopilot!”
“Use this tool and skip the hard part!”

Some claims are simply marketing fluff. Others can mislead new writers into thinking success is just a few clicks away.

That's why I believe it's important to take a clear-eyed, no-nonsense look at the tools we use — especially those tied to controversial figures or bold claims.

That brings us to Dibbly Create, the latest AI writing product from the team behind Dibbly Inc.

Let’s unpack what it is, what it does well, and where it falls short — so you can decide for yourself if it’s worth your time or money.

What Is Dibbly Create?

Dibbly Create is part of a larger publishing ecosystem built by Marco Moutinho, which includes:

• Dibbly Publishing – A self-publishing services platform
• The Urban Writers – A freelancer marketplace for ghostwriting and editing
• Dibbly Create – The AI tool promising to help you generate your next book “in record time”

This ecosystem has been associated with the Mikkelsen Twins, well-known internet marketers who’ve built a business around teaching others how to make money self-publishing on Amazon.

Over the years, they’ve gained significant attention — both from eager students and skeptical critics.

Some have praised their step-by-step training. Others have raised concerns about the quality of the books produced, the ethics of outsourcing ghostwritten content, and the broader impact on Amazon’s Kindle ecosystem.

Rather than make any blanket judgments, I’ll point you to this in-depth report from Vox, which explores the controversy and lets you decide for yourself.

Dibbly Create is the latest addition to this broader system — an AI-powered tool designed to help you research, write, and format nonfiction books more quickly.

Let’s take a closer look at how it works.

First Impressions and Interface

The interface is clean and easy to navigate. You’re greeted with a dashboard of options: topic research, outline generation, character builders, formatting tools, and more.

Dibbly Create runs on a credit/token system, which means every task you perform uses up a portion of your credits. The idea is straightforward, but in practice, it can be frustrating. During my tests, I used up a sizeable chunk of credits just exploring a single character-building prompt.

There’s no “off switch” once the AI starts generating — it just keeps going until the credits run out.

If you’re on the Free Tier, you’ll run out of credits quickly.

AI Writing Quality

The writing quality was… fine.

Not great. Not terrible. Just AI.

Yes, there are options to tweak the tone and style. But in most cases, the output still felt robotic — filled with repetitive sentence structures, fluffy filler, and a “word count over clarity” vibe.

To its credit, Dibbly Create doesn’t claim to replace a human writer entirely. But its marketing does imply you can produce a publish-ready manuscript, and in my experience, that’s a stretch. The AI seemed to lack memory across sections.

It didn’t reference earlier material or build on what had been generated before — a common limitation in AI writing tools today.

So, if you're expecting cohesive chapters with consistent tone and structure? You'll still need to do a good bit of rewriting.

Standout Features

Here’s where Dibbly Create shows some promise:

• KIP Tool: Lets you upload your own documents or even a video link, and it will summarize the content for you. Surprisingly useful for research or outlining.
• Amazon Market Research: You can type in keywords and get a quick snapshot of top-selling books, category competition, and potential content gaps. It's not revolutionary, but it can be useful if you're still figuring out what you specialize in.
• Outlining and Description Generators: These can get you started with basic frameworks. You’ll still want to revise and polish, but they’re decent brainstorming aids.

However, even these features come with caveats…

You’ll need some publishing knowledge to make the most of them. It’s not a fully guided experience for total beginners.

Formatting Capabilities

Dibbly Create includes a formatting tool with export options for .docx and PDF (with ePub coming soon). It can handle basic formatting needs, but don’t expect Scrivener-level control or Vellum-like polish.

I ran into a few formatting hiccups, and I’ve seen reports from others who experienced similar glitches — especially when uploading files into KDP.

These bugs could get ironed out over time, but for now, I wouldn’t rely on Dibbly Create as your final formatting solution.

Pricing and Plans

Dibbly Create offers two main plans:

• Free Tier: Gives you limited credits to test the waters. Enough to try a few tools — but not enough to complete anything meaningful.
• Professional Plan: Available monthly or yearly. This unlocks all features, increases storage, and removes most usage limits.

The challenge is that many of the features consume credits quickly.

And without a clear breakdown of how much each action will cost, it’s easy to run out unexpectedly.

Final Thoughts: Is Dibbly Create Worth It?

Would I recommend Dibbly Create?

No.

Despite a few interesting tools, Dibbly Create doesn’t deliver on its promise of helping you create a publish-ready book “in record time.”

The writing lacks depth.

The formatting is hit-or-miss.

And the heavy credit usage can quickly become a financial burden.

It’s also worth noting that Dibbly Create exists within a larger ecosystem tied to the Mikkelsen Twins, whose business model and training programs have sparked significant controversy in recent years.

Some see them as savvy entrepreneurs. Others argue their approach contributes to low-quality content flooding Amazon’s marketplace.

(If you're unfamiliar with the debate, the Vox article I mentioned earlier offers a thorough overview. It’s worth reading — especially if you're considering investing time or money into tools connected to that system.)

At the end of the day, tools are only as good as the hands that use them.

And with AI writing still in its early stages, you’re better off thinking of Dibbly Create as a supplement — not a solution.