If you have been a consumer of Facebook Ads and spent a few minutes (or hours!) scrolling through your News Feed, you will have experienced Facebook Ads, whether you are aware of it or not!
author
Matthew Holmes
Matt Holmes is a book advertising consultant working with self-published authors to help them bring their work into the world through paid ads; namely, Facebook Ads, Amazon Ads and BookBub Ads. Matt is also the author of 3 books, written under the pen name, Matthew J Holmes, that help authors take their first step into advertising. He lives in the UK with his author wife, Lori, their twin boys, Jacob and Caleb and not forgetting their 2 dogs, Freya and Loki. You can find out more about him at www.matthewjholmes.com and sign up for The Morning ACOS, a free, daily-ish email, where he shares the latest tactical and actionable Amazon Ads tips, tactics, and strategies with authors.
This is awesome. I haven’t run ads on Facebook in a year, because they didn’t yield great results. What I’m seeing after a few days is amazing. And, the shocker is, my image of a girl without any text and no book cover is doing the best. And I began seeing this within hours!
This is the best article on social media advertising I’ve seen in a while. You did a great job and gave us invaluable knowledge. Thank you.
I’ve been wanting to start advertising my book through Facebook for a long time but didn’t know how to properly target the ads.
If I may ask a question.
You write about ebook sales through Amazon. Does selling through Amazon positively influence the purchase decision for the reader or can I sell the book from my website? By selling from my website I can collect customer emails for future sales, through Amazon I can’t. That’s a huge plus. Interested to hear what you think.
As long as you are not enrolled in Kindle Unlimited (which requires exclusivity), you can absolutely sell your book on your website. That said, Amazon is BY FAR the biggest book retailer. You are more likely to get people to buy your book there, than on your site, unless you already have a pretty large following. I recommend having a reader magnet (some kind of free offering) that you link to from the back of your book. That way, readers on Amazon can follow your link, get the free thing, and get on your email list that way.