Master the Art of Amazon Advertising with Our Free, In-Depth Course
What you’ll learn
- Creating your Amazon Marketing Services account in minutes
- Identifying dozens of relevant books and keywords to target for maximum reach
- Setting up your first ad campaign to start selling more books
- Understanding the Amazon ads dashboard to track your performance
- Testing and optimizing your campaigns for the highest conversion rates
About the course
Are you an author looking to skyrocket your book sales? There’s one game-changing strategy you can’t afford to ignore: Amazon Ads 2.0.
Every day, thousands of readers search Amazon for new books to buy. Yet, without the right strategy, your book remains buried beneath millions of others. With Amazon Ads 2.0, you can change that.
Amazon Marketing Services allows you to get in front of readers who are actively searching for books like yours. Whether it’s marketing your book next to…
Are you an author looking to skyrocket your book sales? There’s one game-changing strategy you can’t afford to ignore: Amazon Ads 2.0.
Every day, thousands of readers search Amazon for new books to buy. Yet, without the right strategy, your book remains buried beneath millions of others. With Amazon Ads 2.0, you can change that.
Amazon Marketing Services allows you to get in front of readers who are actively searching for books like yours. Whether it’s marketing your book next to similar titles or targeting specific keywords, Amazon Ads can help your book stand out.
I’ve taught this strategy to bestselling authors like Pat Flynn, Ted Dekker, and Jeff Goins. Now, I want to teach YOU how to use Amazon ads like a pro in just 5 days.
Are you ready to sell more books?
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Instructor
Dave Chesson
When I am not fighting dragons or chasing the bogey man out of my kids' closet, I like using my previous Online Optimization skills to help other authors with the 'technical' stuff and get the right authors to the top of Amazon and any other eBook service out there.
Reviews
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Outstanding – well-presented and highly informative.
Funny how people seem to want to pay for expensive things when a free thing does the same job. I get it when it comes to buying say, a yacht or a sports car, but a technical course to learn and understand an ads platform?
When indie legend Russell Blake decided to create AmsAdWerks in 2018 he tapped me to learn Amazon Advertising. I was working as a starving artist in a Mexican barrio, so it was a no-brainer. When I asked him if I should take the “go to” expense course, he replied, “Why would we pay $850 to reguritate the same [stuff]?”
So bought a book for $9.99 and took the $9.99 course on Udemy built on the book…haha, and build a massive business that has now worked on hundreds of accounts and managed millions of dollars in spend. That book and course is now outdated and not available, so when I needed a simple and easy to follow course for new employees, I turned to Dave Chesson.
Look, Amazon Advertising isn’t hard — it’s a bit confusing at first because there’s a bunch of new terms and, well, it’s new. You’re a creative and all this math gives you a headache. But it’s not hard, if you can write a book, for goodness sake, you can figure out the platform without shelling out a bunch of money.
The reason people tend to think it’s hard is that it doesn’t work for most indies, NOT because it’s hard, but because it’s insanely competitive and the vast majority of indies cannot profit from Amazon Advertising (except maybe at micro-spends that are barely worth the time and effort it takes). Sure, you can get a positive ROI if you follow (X influencer’s model) but so what if you’re making $20 a month? Or even $100? You’re way better off writing more books because that’s what makes ads work, your product line, not any magical formulas or expertise in running ads.
Our business survives because we do monotnous work for busy and successful indies who’d rather be doing other things than managing keywords and bids.
If you haven’t got a catalog of at least six or seven books, don’t even bother with ads unless you’re happy making less than minimum wage for your time.
If you’re going to insist on running ads, you’re insane not to take this free course to learn the platform.
Thank you for providing this complimentary course. Your teaching style is engaging, concise, and yet comprehensive. I am learning so much from you. As a novice indie publisher, this resource is a blessing. Thank you for this. After listening to your course, and reading reviews on Publisher Rocket, I will be buying that additional resource soon.
Lulu
Great short course chock full of information. I’ll be keeping it in my back pocket for a long while. I bought Rocket and can’t wait to use it!
Fabulous course and I LOVE Publisher Rocket. Thank you!
Excellent, beautifully presented, A common man can easily learn from it.