The Author Flywheel

How to Intelligently and Affordably Market Your Book

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Phil Simon By Phil Simon
$269.95 USD
Buy Now $ | Affiliate Link
$269.95
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Who is this course for?

  • Scribes who are considering writing their first book
  • Authors who are planning to launch new books
  • Authors who want to increase sales of their existing books
  • Writers who know little to nothing about marketing their books
  • Authors with, er, unrealistic expectations about working with traditional publishers
  • Authors who want to spend their marketing budgets as efficiently as possible
  • Authors who want their books to lead to other professional opportunities

What you’ll learn

  • Defines the concept of a flywheel—and applies it to authors.
  • Describes the essential elements of a successful book launch.
  • Teaches you how to make informed marketing decisions.
  • Provides specific tools that will help you achieve your marketing and sales goals.
  • Teaches you a cohesive framework on how to view your book within the context of your career.
  • Helps you set realistic sales expectations for your book.
  • Provides tactical tips on how to maximize sales of your book.
  • Teaches you how to avoid making the costly marketing mistakes that many writers make.
  • Teaches you how to think holistically about marketing.
  • Explains the pros and cons of different marketing techniques.
  • Helps you maximize the long-term potential of your book.

About the course

In this course, I open up my playbook of author marketing hacks. I offer my most valuable advice—especially on how to avoid making painful and sometimes expensive mistakes. If you’re looking to get as bang for your marketing buck as possible, then this is the course for you.

In this course, I open up my playbook of author marketing hacks. I offer my most valuable advice—especially on how to avoid making painful and sometimes expensive mistakes. If you’re looking to get as bang for your marketing buck as possible, then this is the course for you.

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Course Content

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Lesson Name & What’s Included
Course Introduction, Objectives, and Overview
11:41

Instructor

Phil Simon is a frequent keynote speaker, recognized collaboration and technology authority, and college professor-for-hire. He is the award-winning author of eleven books, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work. He helps organizations communicate, collaborate, and use technology better. Harvard Business Review, the MIT Sloan Management Review, Wired, NBC, CNBC, BusinessWeek, and The New York Times have featured his contributions. He also hosts the podcast Conversations About Collaboration.

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Phil Simon By Phil Simon
$269.95 USD
Buy Now $ | Affiliate Link