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Free Amazon Book Advertisement Course: Ads for Authors

As many of you have heard, advertising your book on Amazon's Book Advertisement system, formerly known as AMS, has become one the best ways for authors to get their book discovered and even thrive in a crowded Amazon market.

Through AMS, you can now choose when and where you want your book to show up on Amazon – anywhere in search results or even next to another book on their own sales page.  Plus, unlike Facebook ads or Google Adwords, in Amazon's book advertisement system, you're advertising your book to people who are ready to buy and are looking for their next book.

You don't have to be a marketing genius to figure out that that is the BEST time to get your book in front of them.

But here was the dilemma…

Creating profitable Amazon book ads can feel daunting and overwhelming for some.  Well, not anymore.  To help you understand Amazon ads the best, I've created a FULL FREE course.

No…really, no catch, no nothing.  Just professional video training showing you exactly how I do Amazon Ads, and even how I did AMS campaigns for multi-NYT bestselling authors like Ted Dekker, and Pat Flynn.

Get Access to the Free Course Here
 

In This Full Free Amazon Ads for Books Video Course:

In this course, you will learn the following:

Part 1: Introduction to Amazon Ads

In this section of the course I will cover the basics to understanding what Amazon Ads are, how they benefit your book beyond just the sales they bring in, how to get more out of them and the best way an author should approach them:

  • Welcome to Amazon Ads
  • What are Amazon Ads
  • How to Get More out of Amazon Ads
  • How to Best Approach AMS

Part 2: Setting Up Your Amazon Ads Campaigns

In part 2, we go over the different types of ads, how t setup your account and your first Sponsored Product Ads, and Lockscreen ads.  We also do a detailed look at the new dashboard and how you can monitor and improve you ads over time.  Here, you'll also see my preferred layout, and customizations.

  • How to Setup Your Account
  • Creating Your First Amazon Ads (Sponsored Product and Lockscreen Ads)
  • Understanding the Amazon Ads Dashboard

Part 3: Selecting Profitable Amazon Ads keywords

In this section, we will roll up the sleeves a bit and get into some advanced tactics and concepts, starting with selecting the best keywords for your campaigns.  With these steps on how to find, and group keywords into campaigns, you'll start working like a legit Amazon ads author in no time:

  • The Art to Amazon Ads Keywords
  • How to Find Profitable Amazon Ads Keywords
  • Grouping Your Keywords For Campaigns
  • Creating Ad Copy that Sells
  • Product Targeting: ASINs and Categories

Part 4: Optimizing & Managing Campaigns

In this section, we'll look at how you can read your running ads, and the steps you can do to not only improve them, but also grow them.  There are some great pieces of information that you can use to find out what is working and how to expand on them.  So, definitely don't miss out on this section.

  • Monitoring Your Campaigns like a Pro
  • Adjusting Your Bid and CPC for better Success
  • Growing Your Campaigns and Optimizing for Higher Clicks
  • What to do When Your Ads Fail and How to Fix Them

Part 5: Recap, Resources & More

In this final part we do a recap on what you've learned in the previous sections and I also provide a list of resources where you can go to stay on top of your Amazon ads skills as you move forward.

Get Kindlepreneur's Free Amazon Ads for Books Course!Click To Tweet

Can Amazon Ads Help Authors Sell More Books?

Can get getting your book in front of the right buyers help you sell more books?

Then yes! Most definitely. But it takes a little bit of work and analytics.

But, if you'd like to learn more about other authors and their AMS adventures, then check out the below case studies.  Each one consists of examples or tactics that an author employed with AMS and their results (And let me remind you, most of the authors below haven't taken any course, they just gave it a try – but you have access to my free course):

Podcast Episode – AMS Ads with Brian Meeks
                                          

Now, if those numbers scared, you.  Don't be.  My course will give you everything you need to understand and implement 😉

So, What Next?

Get started learning Amazon Ads for free.  Be sure to check out my full video course and start learning how you can get shoppers to see your book through Amazon's Ads system.

AMS-Book-Advertisement-Course

 

Get Access to the Free Course Here
 

 

So, be sure to sign up for my absolutely FREE AMS Advertisements for Books course and start getting your book discovered on Amazon.

Cheers,

“Gain insight from Kindlepreneur on how you can optimize marketing for your books."
- Kindle Direct Publishing

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37 thoughts on “Free Amazon Book Advertisement Course: Ads for Authors

Comments
  1. Peggie Bobo

    Is this still current information for 2020? Just want to know before I dive in.

    1. Dave Chesson

      Yes. The course was just updated a couple of months ago.

  2. Gareth Southwell

    Hi Dave,

    Enjoying your course – very useful. Regarding negative keyword targeting, I want to exclude search terms that also include terms I want to appear for. So, I write philosophy books, but I want to exclude people searching for Philosophy cosmetics (yes, it’s a thing…). If I set a negative keyword of “philosophy cosmetics”, will that affect my appearance for “philosophy”? Should I just set a negative keyword of “cosmetics”?

    Thanks!

    Gareth.

    1. Dave Chesson

      I would just set it for “cosmetics”

  3. Pwat Khantikittikul

    Hi Dave! Great share 🙂
    Do you know how to run Amazon ads for a CreateSpace paper book?

  4. Arrmon

    Great article Dave! I was wondering if you know how to set up Amazon PPC ads for books that ONLY have a paperback version? I know most people say it can’t be done, but I have been seeing them lately on Amazon. They are paperback books published via CreateSpace and do not have an eBook version. I was curious to how to do this. Any information would be awesome!

    1. Johnny Wang

      i have the same questions, too

    2. Kurio Bolero

      Maybe these sellers are doing it via the Amazon Advantage Vendor program, or somekind of program that uses FBA fullfillment by Amazon: but you need to have a stock, and Amazon takes 45% of each sale…

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