Free Amazon Book Advertisement Course: Ads for Authors


As many of you have heard, advertising your book on Amazon's Book Advertisement system, formerly known as AMS, has become one the best ways for authors to get their book discovered and even thrive in a crowded Amazon market.

Through AMS, you can now choose when and where you want your book to show up on Amazon – anywhere in search results or even next to another book on their own sales page.  Plus, unlike Facebook ads or Google Adwords, in Amazon's book advertisement system, you're advertising your book to people who are ready to buy and are looking for their next book.

You don't have to be a marketing genius to figure out that that is the BEST time to get your book in front of them.

But here was the dilemma…

Creating profitable Amazon book ads can feel daunting and overwhelming for some.  Well, not anymore.  To help you understand Amazon ads the best, I've created a FULL FREE course.

No…really, no catch, no nothing.  Just professional video training showing you exactly how I do Amazon Ads, and even how I did AMS campaigns for multi-NYT bestselling authors like Ted Dekker, and Pat Flynn.

Get Access to the Free Course Here

In This Full Free Amazon Ads for Books Video Course:

In this course, you will learn the following:

Part 1: Introduction to Amazon Ads

In this section of the course I will cover the basics to understanding what Amazon Ads are, how they benefit your book beyond just the sales they bring in, how to get more out of them and the best way an author should approach them:

  • Welcome to Amazon Ads
  • What are Amazon Ads
  • How to Get More out of Amazon Ads
  • How to Best Approach AMS

Part 2: Setting Up Your Amazon Ads Campaigns

In part 2, we go over the different types of ads, how t setup your account and your first Sponsored Product Ads, and Lockscreen ads.  We also do a detailed look at the new dashboard and how you can monitor and improve you ads over time.  Here, you'll also see my preferred layout, and customizations.

  • How to Setup Your Account
  • Creating Your First Amazon Ads (Sponsored Product and Lockscreen Ads)
  • Understanding the Amazon Ads Dashboard

Part 3: Selecting Profitable Amazon Ads keywords

In this section, we will roll up the sleeves a bit and get into some advanced tactics and concepts, starting with selecting the best keywords for your campaigns.  With these steps on how to find, and group keywords into campaigns, you'll start working like a legit Amazon ads author in no time:

  • The Art to Amazon Ads Keywords
  • How to Find Profitable Amazon Ads Keywords
  • Grouping Your Keywords For Campaigns
  • Creating Ad Copy that Sells
  • Product Targeting: ASINs and Categories

Part 4: Optimizing & Managing Campaigns

In this section, we'll look at how you can read your running ads, and the steps you can do to not only improve them, but also grow them.  There are some great pieces of information that you can use to find out what is working and how to expand on them.  So, definitely don't miss out on this section.

  • Monitoring Your Campaigns like a Pro
  • Adjusting Your Bid and CPC for better Success
  • Growing Your Campaigns and Optimizing for Higher Clicks
  • What to do When Your Ads Fail and How to Fix Them

Part 5: Recap, Resources & More

In this final part we do a recap on what you've learned in the previous sections and I also provide a list of resources where you can go to stay on top of your Amazon ads skills as you move forward.

Get Kindlepreneur's Free Amazon Ads for Books Course!Click To Tweet

Can Amazon Ads Help Authors Sell More Books?

Can get getting your book in front of the right buyers help you sell more books?

Then yes! Most definitely. But it takes a little bit of work and analytics.

But, if you'd like to learn more about other authors and their AMS adventures, then check out the below case studies.  Each one consists of examples or tactics that an author employed with AMS and their results (And let me remind you, most of the authors below haven't taken any course, they just gave it a try – but you have access to my free course):

Podcast Episode – AMS Ads with Brian Meeks

Now, if those numbers scared, you.  Don't be.  My course will give you everything you need to understand and implement 😉

So, What Next?

Get started learning Amazon Ads for free.  Be sure to check out my full video course and start learning how you can get shoppers to see your book through Amazon's Ads system.



Get Access to the Free Course Here


So, be sure to sign up for my absolutely FREE AMS Advertisements for Books course and start getting your book discovered on Amazon.



  1. Peggie Bobo on August 27, 2020 at 5:01 pm

    Is this still current information for 2020? Just want to know before I dive in.

    • Dave Chesson on August 27, 2020 at 7:36 pm

      Yes. The course was just updated a couple of months ago.

  2. Gareth Southwell on July 25, 2020 at 10:56 am

    Hi Dave,

    Enjoying your course – very useful. Regarding negative keyword targeting, I want to exclude search terms that also include terms I want to appear for. So, I write philosophy books, but I want to exclude people searching for Philosophy cosmetics (yes, it’s a thing…). If I set a negative keyword of “philosophy cosmetics”, will that affect my appearance for “philosophy”? Should I just set a negative keyword of “cosmetics”?



    • Dave Chesson on July 26, 2020 at 12:49 am

      I would just set it for “cosmetics”

  3. Pwat Khantikittikul on January 17, 2018 at 4:28 am

    Hi Dave! Great share 🙂
    Do you know how to run Amazon ads for a CreateSpace paper book?

  4. Arrmon on July 11, 2017 at 10:41 pm

    Great article Dave! I was wondering if you know how to set up Amazon PPC ads for books that ONLY have a paperback version? I know most people say it can’t be done, but I have been seeing them lately on Amazon. They are paperback books published via CreateSpace and do not have an eBook version. I was curious to how to do this. Any information would be awesome!

    • Johnny Wang on July 22, 2017 at 2:12 pm

      i have the same questions, too

    • Kurio Bolero on September 21, 2017 at 12:05 am

      Maybe these sellers are doing it via the Amazon Advantage Vendor program, or somekind of program that uses FBA fullfillment by Amazon: but you need to have a stock, and Amazon takes 45% of each sale…

  5. Elena Ivanova Smith on June 27, 2017 at 11:16 am

    Hi Dave
    thanks for the great AMS course. Just one question. If I publish my paperbacks on CreateSpace. Does AMS report include them and therefore they are reflected in ACOS? A bit confused.

    • Dave Chesson on June 27, 2017 at 11:51 am

      I saw your email too, but figured this would be the best place to answer so all can see. The answer is yes. Amazon reports all sales under the Estimated Sales, and ACoS based on the add performance.

      • Elena Ivanova Smith on June 27, 2017 at 12:59 pm

        Yes, after I sent email, and then I thought others would also be interested in the subject so posted here (sorry for spam!). The only question is why on earth Amazon answered that they don´t include CS (I sent you their answer in email). I was doing maths with my friend analyst on all books on all ads accounting for a variety of factors and could not come with an answer. So many thanks for your reply!

  6. Sam Burnell on June 16, 2017 at 9:37 am

    I followed this to the letter, 92,000 impressions, 91 clicks but I’m missing something – no sales. I has produced cheaper clicks than when I tried it myself, and they are around 14p each which is about half of what I was paying before and I found not less then 942 keywords. i’m going to go through the course again and try and figure out why the ads are not delivering.

  7. Eevi Jones on June 13, 2017 at 4:22 pm

    Excellent, excellent course! Many thanks, Dave! Running my first ad now!

  8. Michal on June 7, 2017 at 9:35 am

    The course is mind-blowing. A go-to resource for any author new to AMS.

  9. Eric Z on May 22, 2017 at 3:33 pm

    This has AWE-SUM sauce all over it! You really OVER DELIVERED on this course Dave. Thanks and congrats!

  10. BUM 10in30 on January 25, 2017 at 11:36 pm

    Also, it looks like no one uses Product Display Ads, only Sponsored Products. I don’t see any ads on the side where those Product Display Ads are supposed to live, right under the Buy buttons on the right. Why is that? Should we stick with Sponsored Products?

  11. BUM 10in30 on January 25, 2017 at 11:23 pm

    hmm, so will it be profitable for a $2.99 fitness book that I published 10 months ago? Or should I raise the price to $4.99?

  12. Michal on November 5, 2016 at 10:40 pm

    I will only add that “Sponsored products” works better now, because advertised books are introduced on the book’s page under “Customers Who Bought…” section.
    I could break even with 2.99 Kindle books.

    • Dave Chesson on November 7, 2016 at 1:08 pm

      Nice! Yeah, like I said 10 months ago, I’m bullish on this platform because I KNOW Amazon will get this right and those that jump on it and master it soonest, will see the biggest return.

  13. Jc on September 19, 2016 at 6:09 pm

    Many thanks Dave! I loved the info and I hope our audience will like it too. I added a link to your blog post in my Guide On How To Self Publish an Ebook which I recently published.

    • Dave Chesson on September 19, 2016 at 6:27 pm

      THanks JC. Wow…what an article. I just posted it on Facebook and thank for including me.

  14. Patrick Vaughn Jackson on September 7, 2016 at 6:55 am

    Thanks for the info! Within what range are you seeing the cost of clicks for product display ads? If I have to pay the same CPC or even nearly as much as what I am paying for my Amazon FBA ppc campaigns, I don’t see how it can be profitable selling my $2.99 kindle books with KDP ads.

  15. Steve Shaw on August 22, 2016 at 2:08 pm

    Excellent article and intro to Amazon’s ad platform, thank you. Can see this working well when you’re promoting a book where the primary purpose of the book is to build authority and drive traffic and leads to a website from where you sell other products/services. Potential for delivering highly targeted leads very cheaply.

  16. alan on January 29, 2016 at 12:22 pm

    Hi, useful post, thank you. Looking at the stats did it generate a profit? It appears to me that the PPC was far higher than the estimated sales (and I guess that’s total book sales NOT the commission Amazon pay you so it’s further reduced)

    • MFishbein on January 31, 2016 at 1:54 pm

      Hi Alan – glad to hear you’ve found it useful. I think KDP ads are most beneficial 1) during launch when you want to get that critical mass of downloads so that Amazon will promote you across its platform and/or 2) if you have a backend offering, such as a premium product or service. In those two situations, you can profit even if your ads don’t profit on the initial sale. Hope that helps.

  17. Eric Z on January 28, 2016 at 7:27 pm

    AWE-SUM article – tutorial! The checklist at the end is really helpful too. Thanks for this. Kind of a bummer about the $100 minimum though…

    • MFishbein on January 31, 2016 at 1:55 pm

      Thanks Eric! Yes, $100 minimum is tough. I hope to see them make some changes in the future.

  18. TH on January 28, 2016 at 4:26 pm

    Thanks for the great article. I’m stumped on one thing. In my KDP Dashboard, when I click on “Create an ad campaign”, I’m not given the option to “Choose a Campaign Type”; I’m taken directly to “Select a Book to Advertise”. When I choose my book, I’m given the option to target my ad “By interest” or “By product”. I want to access the option to choose “Sponsored Products” and add keywords, but I can’t find this anywhere, no matter what steps I take, in my KDP Amazon Marketing Services dashboard. What am I missing? Thanks for any help you can provide.

    • MFishbein on January 31, 2016 at 2:01 pm

      Hi TH – that is strange – I’m still able to “Choose a Campaign Type.” Perhaps it’s a feature they have only rolled out to a select number of users. Apologies for including something that may not be available to everyone – I was un aware. Nonetheless, you may find advertising on competing books to be beneficial.

      • TH on February 2, 2016 at 3:38 pm

        Thanks for your reply, MFishbein. Interesting, that must be the case. I think I”ll send an inquiry to KDP and see if I can learn anything further.

      • TH on February 3, 2016 at 9:51 pm

        Got my answer from KDP: “We currently offer Sponsored Products Ads to a limited number of publishers. We’re working to make it more widely available.”

        • MFishbein on February 3, 2016 at 10:16 pm

          Great to hear. Thanks.

  19. Michal on January 28, 2016 at 2:43 pm

    One important question: how do I pay for the campaign? Is this $100 taken from my credit card registered on Amazon? When? When I start the campaign or when I finish it?

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Hey Guys, I’m Dave and when I am not sipping tea with princesses or chasing the Boogey man out of closets, I’m a Kindlepreneur and digital marketing nut – it’s my career, hobby, and passion.


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