How to Make a Children’s Book


If you’ve ever thought about writing a children’s book, there are a few factors to consider. In fact, the more you know about writing children’s books before you begin, the less likely it will be you make a mistake that will cost you time and money in the long run.

Our guest, Eevi Jones, joined us on a previous episode comparing Lulu to IngramSpark when it comes to self-publishing hardcover books. She talked about her preference for IngramSpark when it came to self-publishing her children’s books. Eevi has written and illustrated more than a dozen of her own children’s books and also helps authors learn to write, publish, and market their own books.

Format and Word Count

One of the first things Eevi says to consider is the format of the book. Most aspiring children’s book authors, she says, only think of publishing a paperback version of their books, but she suggests also considering publishing eBook formats. By having an eBook copy, it’s easier to distribute for reviews, promotions, and giveaways. But they are also increasing as a popular way children (and their parents) are consuming the books.

Eevi also warns against experienced authors and bloggers assuming they can just write a children’s book on a whim. It’s a different way of writing. You’ll have to adapt your language, vocabulary, and your style of writing, overall. You’ll also need to learn the different styles of writing for different age groups. Children ages 2-5 read books typically in the 200- to 400-word range, while 4- to 8-year-olds read books in the range of 400- to 800-words.

When it comes to writing for children, we have to adopt a new mindset and put ourselves in the shoes of those we want to write for.

Eevi suggests finding books similar to what you plan to create. For example: Some authors have gone so far as to look at the chapter length and word counts of other popular children’s book and write in that style. She also recommends keeping the buyer in mind: Females make up 70 percent of children’s book buyers, and the average age of those buying these books are 30-44. A good suggestion would be to hang around kids within your target age range from your personal circles, and also talk to parents and teachers about what they look for in a book.

Consistency and Keywords

The next step would be to come up with a style and make sure it’s consistent throughout the book. You’ll want to make sure your characters are unforgettable. Remember to keep your story simple, but making the main character relatable to the readers will help keep them engaged with the story.

As with any book, you also want to pick a title that uses keywords or look at similar book titles to get an idea of what kinds of titles sell. We’ve talked before about making a symbiotic book package for your book, and the same philosophy also goes for children’s books. That may include hiring an editor to help make the book more appealing to readers or bringing the book into classrooms and see what reactions the book gets.

Illustrations and page size

Eevi shares another mistake she often sees: an aspiring children’s author will start working on the illustrations, but with no knowledge of the dimensions of the book. Become familiar with the print sizes of the books before creating illustrations or you may end up scrapping them. If you’re hiring someone else to do the illustrations, make sure they are also aware of the sizes needed.

Some considerations for illustrations:

  • CreateSpace does offer templates, but remember to add bleed to them yourself
  • Make sure you know your illustration size and pixels. If you’re unsure of how to convert one to the other, there are plenty of free resources online
  • The larger the image, the better. Be sure to select a DPI of 300 when you do these conversions
  • If you’re hiring an outside illustrator, know what you want to include in the images
  • And also make sure that the images portray what’s in the writing. This is where a storyboard would be helpful
  • Decide how you want your illustrations to be in the book. They could be a part of the text, on top of the text, or interspersed throughout pages of text
  • You can hire an illustrator from places like UpWork or Fiverr who will help with illustrations (links below). The cost will depend on the number of drawings needed, the complexity of the work, where the illustrator is from, and the general market value

Bio of the Author in the Case Study:


Eevi Jones is the author and illustrator of more than a dozen children’s books, which run the gamut from baby books to chapter books for older children. Many of her books have become best-sellers on Amazon.

She is also the founder of EEscribe, a writing and marketing resource for aspiring children’s book authors. She’s worked with these authors to guide them through writing, illustrating, publishing, and marketing their books.

Resources Referred to in this Episode:

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- Kindle Direct Publishing

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9 thoughts on “How to Make a Children’s Book

  1. creative dk

    You are the inspiration for me, Dave !! please have a look over my start up as a freelance write.

  2. James Lilley

    Thanks for all that you do Dave. I listened to your podcast today while working in construction. One day, I hope to quit my day job and become a full time author. Your insight (along with Eevi`s) is invaluable. Your podcasts help to keep the dream alive. Thanks again

    1. Dave Chesson

      Thanks James, that means a lot to hear and you bet!

  3. Ulla Gaudin

    This information is so valuable! Thank you, Eevi, for sharing your knowledge. Your breakdown makes it seem possible for anyone to write a children`s book.

    1. Eevi Jones

      Many, many thanks, Ulla! I’m so incredibly happy to hear this!

  4. Clarissa Grace

    Oh my gosh, I keep hearing Eevi ‘s name pop up around this space, and she is always so incredible at making me feel like I can actually do this! What???!!! So excited! Dang she knows he stuff! Thanks so much!

    1. Eevi Jones

      You’re so very welcome, Clarissa! Thank you so much for your kind words!

  5. Gladys Ato

    This podcast was jam-packed with sooo many valuable nuggets of gold!! Eevi Jones clearly knows her stuff when it comes to everything related to children ‘s books. Her expertise and ability to break down the overwhelming process of writing and publishing a children ‘s book is incredible. What an awesome episode. I learned so much!! Thank you Eevi!!

    1. Eevi Jones

      Thanks so much, Gladys! I’m so happy to hear you found this information so valuable and helpful! You just made my day!

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