Welcome to the

Book Marketing Show

I'm Dave the Kindlepreneur, and this podcast is where I'll share the best tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry as they provide a case study to each episode's lesson.

Listen, Learn, and Sell More Books!

Welcome to the

Book Marketing Show

Listen, Learn, and Sell More Books!

I'm Dave the Kindlepreneur, and this podcast is where I'll share the best   tips and ideas. I'll also introduce you to some of the best book marketing and promotional minds in our industry.

Lots of folks describe their idea or technique as a "game-changer". The Book Marketing Show isn't about playing games. Anyone can be a player; we want *our* listeners to be *winners*. My guests and I will help you discover the strategies successful self-pubbing insiders use. Come let us show you each week how to define your *own* game, where you can enjoy the same rewards and success we do.

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EpisodeCase StudyTitleCategoryPopularity
50
IngramSpark vs Lulu: What’s the best for Hardcover book creation
The pros and cons of hardcover book creation platforms
Publishing ProcessNew
49
Using Fiverr for Book Covers - It’s Not What You Think!
Three tactics for deciding to use Fiverr for creating your book cover
Author ServicesNew
48
Marketers & Coffee: Author Conferences
How you can get the most from attending conferences as a book author
Platform Building
lllllllll
47

Reviving a Dead Book Series (Case Study 3)
How better proofreading and rewriting can help a dead book become a success
Relaunchlllllllll
46

Social Media for Authors: Big Mistakes Many Make
Ways to use social media to sell more books without the need for paid ads
Marketing Strategyllllllll
45

Marketers & Coffee: Proofreading for Your Book
How proofreading can bring an extra layer of polish to your book
Publishing Processllllllll
44

Book Cover Font Secrets You Need to Know
How to use fonts to create a book cover that will truly stand out
Publishing Processllllllll
43

How to AB Test Your Book Title, Cover, and Description
How to get feedback and find the best title, cover, and description for your book
Publishing Processllllllll
42

My Keywords Aren’t Working and How to Fix that
3 main reasons your keywords aren’t working and how to assess words that will
Keywordsllllllll
41

Marketers & Coffee: Audiobooks and should authors sell them?
3 big reasons authors should offer audio versions of their books
Platform Buildingllllllll
40

Marketers & Coffee: How does Amazon handle Reviews?
How to get reviews with advanced copies while not breaking Amazon’s rules
Book Launchllllllll
39


Book Press Releases and Do they Work?
How to use press releases, seasonal advantages, “Piggybacking and Newsjacking” to be everywhere
Marketing Strategyllllll
38


New Book Market Playster and What Authors Need to Know
How spreading your books outside of Amazon could be more profitable for authors
Publishing Proceslllllll
37


How Writing Books has Affected our Lives and Others
How writing books can open more opportunities you may never have thought of
Platform Buildingllllll
36


Amazon book review policies - Can we give a book for free for reviews?
How to get reviews using specific email lists to send advance review copies (ARCS)
Book Review Tacticlllllll
35


How to sell more on book markets other than Amazon
How to increase reader familiarity with your name and books on platforms other than Amazon
Publishing Processllllllll
34


Best Ways to get Fiction readers turned into Subscribers
How to use reader magnets and content upgrades to entice people to sign up for your email list
Marketing Strategylllllll
33


Best ways to get nonfiction readers turned into subscribers
How to use content upgrades to entice readers to sign up for your email list
Platform Buildingllllllll
32


Do Book Awards Help to Sell More Books?
Using book nominations and awards to increase your sales and credibility as an author

Book Launchlllll
31


Marketers & Coffee: Facebook Ads vs AMS Ads
The pros and cons of using Facebook ads or AMS ads for your book
Marketing Strategyllllll
30
At what price should you list your book?
The 5 major things to consider when setting a price for your book
Publishing Processllllll
29
Ways to Make More Money with Your Book
Learn about creating services and merchandise in addition to your book that readers can purchase as a means for additional income
Marketing Strategyllllll
28
How to Choose a Pen Name
Five things to think about when deciding to use a pen name for your writing
Platform Buildinglllll
27
Marketers & Coffee: Getting the Most out of AMS Ads with Brian Meeks
Learn how AMS ads work and how they can optimize them to help their books the most
Marketing Strategylllllll
26
When and How to Redesign Your Book Cover
Learn how to grab a shopper’s attention and give insight to what your book is about
Book Coverllllll
25
Constructing a Book Description
Learn how to how to construct a book description that will turn shoppers into buyers
Publishing Processlllllll
24
When and How to Change Your Book Title
How to give your published book a “facelift” by changing the title to better represent the content.
Relaunchllllll
23
Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn
Learn how Joanna Penn deals with self-doubt as a writer, tracks her progress, and reevaluates her goals to reach success with her writing.
Marketing Strategyllllllll
22
The Art of Getting an Author Picture for your Bio
How to capture the qualities that make up a good author picture for your bio.
Publishing Processlllll
21
Why every author needs to start an email list ASAP
5 strategies to help grow your email list for promoting your current and future books.
Platform Buildingllllllll
20
How to increase your profits when taking your book publishing rights back
Learn how Sasscer Hill made more money in the first month after taking her publishing rights back.
Relaunchllllll
19
Marketers & Coffee: Mistakes Authors and Ourselves Have Made.
Identifying mistakes authors make with book covers, social media, and more.
Publishing Processlllllll
18
How to get your book listed in as many as 10 categories on Amazon
Increases your chances of achieving Best Seller status with your book by showing up in as many as 10 categories.
Book Categorieslllllll
17
Where to find Secret Niche Amazon Categories
How and when to send Amazon a request to be listed in additional niche categories.
Book Categoriesllllllll
16
The Power of Book Categories and Sales
How to distinguish a good category to list your book under and one that might not.
Book Categoriesllllll
15
Using a Heat Map to figure out what Amazon Shoppers Look at
How utilizing a Heat Map can help maximize the most viewed areas of your Amazon book listing.
Marketing Strategyllllll
14
Listing Previous Books for More Sales with Steve Scott
Best practices and effective tips for listing your previous books to increase Amazon book sales.
Publishing Processlllll
13
Reviving a Dead Book (Case Study #1)
Take an old book from "Dead Book" status and revive it using a few strategic techniques.
Relaunchllllll
12
Setting Up a Book Publishing Company
Start a company to publish other people’s works and to prevent your financial assets from ending up in someone else's possession if sued.
Book Publishinglllllll
11
Creating a Symbiotic Package to Market and Sell Your Book
The Symbiotic Book Package helps tailor your book for a specific market looking for your content.
Book Marketinglllllll
10
KDP Print or CreateSpace?
Only one of this Print on Demand services is best for your book. Find out which one.
Publishing Processllllllll
09
How to Collaborate with Another Author
Learn how to collaborate with another author on a book, thus saving time and money while increasing your marketing capability.
Book Writinglllllll
08
How to Get Book Reviews without a following, email list or website
With this simple step by step process, you can start getting legal and legit book reviews in no time.
Book Launchlllllllll
07
Using Book Promotion Sites to Launch Your Book
Learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers.
Book Launchlllllllll
06
Using Box Sets To Create Mammoth Marketing Teams for Your Book
Learn how authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines.
Book Marketingllllllll
05
How Authors Can Sell Their International Rights
Learn how authors can actually sell the rights to their books, but only to specific markets in the world.
Publishing Processllllll
04
Kindle Select vs KU vs Other Markets: What's an Author To Do?
Learn about the benefits to KU and Kindle Select and figure whether you should use them, how to use them and when to use them.
Publishing Processlllllll
03
Book Category Selection and Finding Hot Niches
Learn how to select hot categories and research the market so that you can get your book discovered and listed as a #1 bestseller.
Keywordsllllllll
02
Keyword Mastery for Nonfiction and Fiction Authors
Learn how to research and find the right keywords so that your book gets in front of the right shoppers at the right time.
Keywordslllllllll
01
Book Marketing 101
With this, we'll break down book marketing so as to see how it has changed over the years, and how we can take advantage of the digital age of book publishing.
Book Marketinglllllllll
00
Welcome to the Book Marketing Show
Find out exactly what I'll be delivering on every episode, what to expect and how I will help you sell more books.
Introductionllll

e50 ingramspark vs lulu hardcover book creation services

Episode 50: IngramSpark vs Lulu – What’s the best for Hardcover book creation?

                                           Inspired by a guest post on Kindlepreneur, I invited two authors on today’s podcast to discuss creating hardcover versions of their books to sell on Amazon. The two platforms for doing so we’re looking at are Lulu and IngramSpark. Both have pros and cons we’ll discuss on the show, but depending on your niche,…

using fiverr for your book cover e49

Episode 49: Using Fiverr for Book Covers – It’s Not What You Think!

                                           Fiverr is an online marketplace people can find creative talent and services, many times for as little as $5. If you’re an author with limited resources, using someone from Fiverr to design your book cover may sound like an appealing option. But there are also a lot of creative people offering services on Fiverr…

craig martelle book conferences e48

Episode 48: Marketers & Coffee – Author Conferences

                                           You may not see yourself as an outgoing person, but that’s no reason not to go to an author conference, believe it or not. For this session of Marketers & Coffee, I brought on Craig Martelle who runs the Facebook group 20Booksto5k, and he also is behind the 20BookstoVegas conference, which is going to…

ethan jones reviving a dead book e47

Episode 47: Reviving a Dead Book Series (Case Study 3)

                                           When Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing chapters, and added a better ending. He also added a…

featured image bm046 social media for authors

Episode 46: Social Media for Authors – Big Mistakes Many Make

Using social media to sell your books seems like a given. And we’re not talking about Facebook ads in this episode. We’re talking about real strategies to get your books in front of your target audience using your Facebook page or group. These tips can also be applied to other social media platforms, such as Instagram or Twitter, in some cases.

Our guest this week is Allison Garcia, who found that by changing the content she was posting and her thought process for marketing, her book sales began to increase to more people outside of her circle of friends and family.

e45 featured image caitlin pyle proofreading

Episode 45: Marketers & Coffee – Proofreading for Your Book

Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not.

Caitlin Pyle is a proofreader for books and teaches others to become proofreaders. Not only has proofreading become her full-time job, but it has also helped her and her proofreading students make connections to other authors.

e44 featured book cover fonts derek murphy

Episode 44: Book Cover Font Secrets You Need to Know

The font you use on your book cover plays a big part in the success of your book and how well your cover resonates with your target market. And one of the major elements to consider when designing your book cover is your font choice. It can be tempting to put a lot of emphasis on using a fancy font with lots of elements to make the title, subtitle and/or author name pop on a cover, but there’s a fine line between awesome and cheesy.

Derek Murphy, who helps writers with publishing and book marketing, is our guest on today’s episode to talk about what you should be thinking about when picking fonts and designing the title, subtitle and author name on your book cover.

e43 how to ab test your stuff

Episode 43: How to AB Test Your Book Title, Cover, and Description

                                           Before releasing your book to Amazon, it’s important to test your book cover, title and description. Even if you think you have the best cover, tile or description, you may be surprised to find out that what you think is great may not work in the market or for potential readers who happen to…

42 Keywords arent working

Episode 42: My Keywords Aren’t Working and How to Fix that!

The reasons why your keywords might not be working, and ways you can assess what words are working and which ones might not. This will also help in not only attracting the right readers to your book, but also in your packaging of the book, itself.

e41 audiobooks and marketing derek doepker

Episode 41: Marketers & Coffee: Audiobooks and Should Authors Sell Them?

Audible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible’s incentive of offering two free books when readers sign up, it’s also become increasingly popular. Having and audiobook version of your book can be a great way to gain more readers, as well as add a little bit more credibility to your book.

Derek Doepker has been turning his nonfiction books into audiobooks for three years and has seen their growth as a result. I brought him on today for a Marketers & Coffee session to talk a little bit about some options authors have for adding audiobook versions of their books.

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